The Gist: Budget decline. Marketing budgets have dropped to 7.7% of company revenues in 2024, a 15% decrease. Strategic shifts. CMOs are increasingly adopting data-driven approaches and cost-effective strategies to cope with... Read more »
Introduction Like a Well-oiled Machine, Syncing for Success Is Imperative for Short-term Wins and Long-term Alignment CMOs Taking Charge Martech Success Tips for CMO Conclusion Introduction 2023 has demonstrated just how far... Read more »
“Affiliate marketing has to brand itself better,” says Simon Baptist, Director of Commerce Business at AppLovin.Three years ago, Baptist decided to dive into the affiliate space, having been inspired by the people... Read more »
The CMO’s MO (modus operandi), spotlights some of India’s top CMOs as they share their marketing mantra, trends for the future, and what keeps them up at night while giving us a peek... Read more »
The CMO’s MO: 9 questions with dynamic APAC marketing leaders, insights and personalities revealed. Want to be featured? Brand reputations take years to build and seconds to shatter. Marketers know the gravity... Read more »
The CMO’s MO: 9 questions with dynamic marketing leaders, insights and personalities revealed. Want to be featured? The CMO’s MO (modus operandi), spotlights some of India’s top CMOs and gives the... Read more »
Social media has become deeply ingrained in our daily lives, evolving from a novel tool to connect with friends into a central hub for entertainment, news, community building and discovery. Audiences are... Read more »
Astute Group Fractional CMOs and other Outsourced C-Suite Executives The pandemic and slowing economic system have sparked elevated demand for outsourced advertising executives. The pandemic has altered buying behaviors, provide chains, employment,... Read more »
Martin Lindstrom During his keynote at Sydney’s World Business Forum, revered enterprise transformation, model technique and client psychology knowledgeable and creator, Martin Lindstrom, made a pronouncement: We have lost contact with what... Read more »
Automotive Camera Module Market 2021-2025: Scope Our automotive digicam module market report covers the next areas:Automotive Camera Module Market 2021-2025: Vendor AnalysisThe automotive digicam module market is fragmented and the distributors are... Read more »