5 boutique agencies making waves in Hong Kong

Boutique agencies – they’re nimble, they’re collaborative, and most of the time, they at all times have the highest guys working in your account.
While in the previous anybody with aspirations to go far in the advert world needed to have a stint in the community, many younger professionals are actually discovering that boutique agencies give them much more freedom to pursue their passions. Moreover, they’ve the chance to work alongside the highest brass to study extra and do extra. Silos are sometimes much less current in boutique companies as a result of collaborative nature and tradition of those companies.
Moreover, purchasers right this moment additionally worth the swift and fast nature of boutique agencies. Often they’ve a extra fingers on, versatile and personalised strategy – and on the worth entrance, they are often fairly aggressive and enticing as effectively.
In mild of the rising significance of boutique agencies, we turned to our 2021 Agency of the Year Hong Kong outcomes to seek out out who our judges thought had been the 5 greatest social media agencies in Hong Kong. We’ve listed our high 5 winners alphabetically. Our checklist of agencies beneath received over our unbiased panel of high-calibre, client-side entrepreneurs not solely by displaying the work they’ve performed for purchasers, but in addition by way of their need to nurture expertise and create proprietary merchandise for execution of world class campaigns.
ANON was based in 2013 by ex-journalists, and former Ogilvy & Mather ECDs Simon Handford and Sandy Chan. The two  directed their journalism experience into communications and PR. With a concentrate on promoting, branding, digital advertising, and social media advertising, ANON calls itself a “story-led model company”. Its vary of companies embrace viewers segmentation and evaluation, technique writing and scoping in addition to inventive companies, amongst others.
The company has labored with notable manufacturers resembling Nike Hong Kong, Orbis Hong Kong and the Hong Kong Tourism Board. In 2020, it expanded its portfolio of purchasers by successful initiatives for manufacturers resembling Shangri-la, Cartier and Friso, to call a couple of. It additionally touted a win ratio of 100%, regardless of the turbulent 12 months.
ANON always retains the expansion and improvement of its tight workforce of 17 in verify by prioritising communication. Staff members are provided quarterly value determinations in addition to fastened annual wage opinions. The company additionally prides itself in having no strict layers or groups, fostering a powerful household spirit. This interprets to its collaborative strategy when working with purchasers, preferring to go for project-based relationships that give each events the liberty to proceed working collectively. 
Branding Records 
Hong Kong-based advertising company, Branding Records takes satisfaction in being an agile boutique company, specialising in model improvement, digital advertising and retail expertise. In 2020, it utilised its dimension to be versatile, adaptable and impressive, providing free branding help to companies in the neighborhood in addition to working with over 200 purchasers worldwide. 
Branding information maintained long-standing relationships with purchasers resembling Asia Financial Holdings, Asia Pacific Leather Fair, Bluebell and East Asia Super League. The company additionally introduced on new purchasers resembling Salvatore Ferragamo, Generali, and the Yew Chung Education Foundation amongst others, in addition to launching new manufacturers and collaborating with startups and non-profits, resembling Alfred, blüüm, Fusang, the Karen Leung Foundation, Sexy Crab and UniTrust.
To present purchasers with a wider vary of deliverables, the company expanded its workforce to 14 in Hong Kong and 5 in Shanghai. The workforce additionally takes satisfaction in bullet-proof digital advertising methods, and is ready to handle and optimise the engagement price of shopper accounts with tailor-made content material that excites, conjures up and surprises, in addition to make manufacturers memorable.
Born in 2017, frengers is an built-in inventive company aiming to attach manufacturers, customers and the neighborhood, turning them from strangers to pals. (*5*) the shift in behaviour of entrepreneurs, customers and conventional agencies, frengers expanded its experience to incorporate up-and-coming classes, other than these in the FMCG class which takes up about 80% of its clientele. Some of frengers’ key purchasers embrace whisper, Biore, Oral-B, Crest, A Drop of Life and Chow Tai Fook. The company additionally onboarded about 15 new manufacturers in 2020, resembling insurance coverage firm Bowtie, buying and selling platform Futubull’s guardian firm, in addition to TransUnion HK.
Last 12 months the company saved itself busy by increasing its small workforce to 16 individuals, organising a brand new enterprise unit and forming a technique and content material workforce in addition to its inventive and account servicing workforce. The company additionally targeted on its workers’ welfare by implementing a strict WFH coverage that prohibited conferences and calls in the course of the fastened lunch hours, in addition to previous 7.30 pm. The company now has versatile working hours the place the workforce has the choice to WFH or work in-office outdoors common hours to keep away from getting in contact with the general public throughout transportation. 
frengers additionally provides again to the neighborhood with its very long time NGO associate, A Drop of Life, giving again to native society regardless of the cancellation of the annual fundraising marketing campaign “Race for Water”, taking part in two of its core initiatives in 2020. 
Hardchi Creatives 
Hardchi Creatives is a boutique company specialising in inventive and branding technique, with a key shopper portfolio that includes Sun Hong Kai Properties in addition to TamJai Jeh Jeh and its mom firm, Tamjai International. The company provides built-in companies that embrace key visible designing, digital strategising in addition to manufacturing, using a 360 branding and advertising technique for TamJai’s main model campaigns in 2020. 
Winning the pitches for the gross sales promotions of key malls underneath Sun Hong Kai Properties noticed Hardchi dealing with greater than 38 campaigns for purchasing malls final 12 months. Hardchi created greater than 1000 level of gross sales supplies (POSM) for numerous malls, together with OOH, billboards, advert banners, digital pillars and lots of others.
The company takes satisfaction in its small however agile workforce led by business professionals. Its small workforce construction permits its workers to be extremely concerned and acquire intensive publicity, even offering coaching to its workers to cross-pollinate by studying the ability units of the opposite groups. 
With groups in China, Hong Kong Macau, and Singapore, WHAT IF is an unbiased inventive and occasions company that believes in storytelling and customers’ journey. In 2020, in line with the idea that occasions needs to be strategic and experiential fairly than fairly manufacturing, the company pushed itself to mix stay and digital to create impactful consumer-centric experiences. Formerly a pure occasion company, WHAT IF offered purchasers with “phy-gital” options, reaching a feat of over 25 occasion initiatives final 12 months.    
The company achieved two new key performances in 2020. They are particularly embracing digital transformation, which built-in “phy-gital” options that may be totally built-in with on-line experiences, in addition to increasing past Hong Kong to succeed in worldwide agencies in different areas and creating its APAC companies. 
With a lean workforce of 9, WHAT IF’s biggest useful resource lies in its workers members. The small company additionally operates with out the rigidity and hierarchy of an enormous setup. The complete workers was subsequently concerned in the company’s transition to digital, dwelling the corporate’s motto: “A imaginative and prescient for all, a improvement for every”.
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