ntain introduced Tuesday that its CEO Jette Nygaard-Andersen will deliver a keynote speech at subsequent month’s SBC Summit Barcelona convention and exhibition.
Nygaard-Andersen will “share the considering behind the corporate’s a lot mentioned transfer in the direction of creating a worldwide chief not simply in betting and gaming, but additionally in interactive leisure”, the corporate acknowledged.
The keynote will inaugurate the primary day of the convention, which can happen September 22 at Fira de Barcelona Montjuïc, and Nygaard-Andersen will then be a part of fellow CEOs from worldwide operators for a particular leaders panel centered on innovation.
Her keynote speech, ‘Entain to Entertain: Building a Customer-Led Entertainment Business’, will element how technological innovation and buyer calls for are driving the operator’s aim “to change into the main interactive leisure operator within the trade”.
Immediately after, Nygaard-Andersen can be a part of the ‘Innovation in a New Era of Accelerated Change’ leaders panel. It will look at how far betting can evolve to meet the necessities of recent varieties of prospects, how leaders can adapt their methods to purchase gamers from new segments, and what the important thing improvements for the trade are.
SBC Summit Barcelona will happen on 21-24 September. It options an agenda that can look at the problems confronted by operators, together with the affect of competitors from low-cost types of leisure equivalent to streaming companies, the necessity to change product choices to interact new buyer segments, how to finest make the most of the ever-evolving out there know-how, and the alternatives in rising markets.
The 250 professional audio system from the sports activities betting, on line casino gaming, affiliate marketing online, funds, and safer playing sectors will even share insights about what these huge points imply for day-to-day operations of their vertical.
Aside from the convention rooms, the occasion contains an exhibition at which 100 main suppliers will showcase their newest improvements, and a programme of night networking occasions.
In an official press launch, Nygaard-Andersen spoke about Entain’s participation within the occasion and mentioned: “Technology, innovation and a customer-centric method are three of the important thing parts that can dictate future success in our trade in a world the place competitors for customers’ leisure spend is changing into more and more numerous. I’m wanting ahead to sharing my ideas on the facility of buyer engagement and the way to create higher leisure experiences with the viewers at SBC Summit Barcelona.”
Rasmus Sojmark, CEO of occasion organizer SBC, mentioned: “Jette’s keynote and leaders panel promise to be massively worthwhile for our delegates at SBC Summit Barcelona. Entain is at the center of driving innovation within the betting and gaming trade, and will probably be fascinating to hear the insights of the manager main that profitable method to enterprise.”