From engineers to digital marketers- mapping the entrepreneurial journey of Keshav Dutt and Hani Goyal

For greater than 20 years now, unicorns and start-ups are some of the buzzwords which have contributed to the evolving employment and enterprise tradition throughout the world. While there are some ventures which become billion-dollar valuation corporations, there are others that would not survive. With the growth of this tradition, establishing the id of a model or group with its distinctive USP turns into extraordinarily essential to stand above the opponents. Currently, India ranks third in the world checklist of nations after the UK and the US in phrases of the largest start-up ecosystem and the flagship initiative of ‘Start-up India’ launched in 2016 by the Government of India together with the increase in direction of digital revolution created a conducive floor for sustainable development and employment alternatives in the nation.

While there are start-ups at this time which depend on exterior funding for his or her development and survival, there are others who rely extra on going the bootstrapped method and preserve their full stake in the enterprise. Start-up founders aren’t sure by their academic diploma or formal certificates however quite on their ardour to create an influence via their progressive merchandise and options. From this pool, two rising entrepreneurs who’ve made a mark in the digital advertising trade are Keshav Dutt and Hani Goyal, the founders of My Media Dreams, a rising digital advertising company primarily based in Delhi. My Media Dreams is a turnkey digital promoting options agency that has carved a distinct segment as a famend firm with its immense expertise and abilities whereas constructing the model via bootstrapped funding. With a focussed method and skilled specialists specializing in on-line advertising methods, My Media Dreams resolves the advanced enterprise issues of their purchasers.

The firm is a brainchild of Keshav Dutt who accomplished his post-graduation in Engineering from MDU, Rohtak in 2012 and began his educational profession as an Assistant Professor. A way of disillusionment in direction of the schooling system led him to discover his love and curiosity in the digital area and make a shift to the software program trade to perceive the functionalities of the sector. Developing his abilities in Search Engine Optimization (search engine optimization), Website Promotion, Technical Support, Google Adwords, he realized the discontinuities of web advertising providers and envisioned beginning his enterprise to assist small companies scale up. For Keshav, ‘creativity lies in the artwork of having the ability to differentiate oneself from others and therefore supplies a aggressive edge to set up a definite id’.  As he met his enterprise associate for the enterprise, Hani Goyal in 2019, his imaginative and prescient began to take form.

Hani Goyal is an engineer turned lawyer who determined to develop into a full-time entrepreneur as he got here on board with Keshav. Currently heading the firm as the CTO, his background in regulation helped him perceive the legalities of beginning a enterprise enterprise. After having accomplished his Engineering from Jalandhar, Hani began working with some of the main software program corporations like HCL, Microsoft as a analysis engineer. However, he couldn’t join with a 9-6 job and determined to discover his curiosity in know-how and software program in a extra in-depth method. After his encounter with Keshav, the two registered the firm in 2019.

Hani believes that ‘since the digital advertising trade is rising 10 occasions greater than conventional advertising when a digital marketer promotes a enterprise on-line it’s his job to give his all to create a requirement for the services or products of the shopper. It isn’t sufficient to know the tips of the commerce however give you the chance to put it to use virtually and create a rightful influence’. Focussing on growth and enterprise growth, each Keshav and Hani began tapping their expertise of working in the software program trade and reached out to purchasers in the worldwide market, particularly the US. Their aggressiveness and ardour to create personalized advertising options cost-effectively enabled them to land purchasers in the NUTRA trade one after the different. The staff which began with simply Hani and Keshav expanded to 30 staff and has labored with over 70+ purchasers each in India in addition to in the US. As a short-term imaginative and prescient for the subsequent 3 years, My Media Dreams is planning to launch its in-house SaaS merchandise to strengthen the advertising plans of the affiliate industries which they imagine will assist in creating cost-effective methods and provide an edge to the group with a gentle movement of passive earnings in the future. In phrases of its long-term imaginative and prescient, Keshav and Hani are constantly striving to develop their enterprise workplaces internationally, particularly in the US and UK.

A goal-oriented concentrate on ability growth and sensible data than formal levels helped each Keshav and Hani construct an intensive portfolio of providers corresponding to Lead Generation, Content Marketing, Influencer Marketing, Web Development, Affiliate Marketing, Search Engine Optimization (search engine optimization), Social Media Marketing (SMM), Search Engine Marketing (SEM), Online Reputation Management (ORM) and Organic Social Outreach. The firm makes use of a result-oriented method by adopting easy but efficient strategies corresponding to utilizing straightforward CRM instruments to present each day updates to purchasers, devoted venture managers, and efficiency monitoring to assist monitor progress and what’s deliberate. For each these digital fans, ‘each day is a brand new day, therefore challenges and experiences ought to be checked out as classes for all times’. 

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For greater than 20 years now, unicorns and start-ups are some of the buzzwords which have contributed to the evolving employment and enterprise tradition throughout the world. While there are some ventures which become billion-dollar valuation corporations, there are others that would not survive. With the growth of this tradition, establishing the id of a model or group with its distinctive USP turns into extraordinarily essential to stand above the opponents. Currently, India ranks third in the world checklist of nations after the UK and the US in phrases of the largest start-up ecosystem and the flagship initiative of ‘Start-up India’ launched in 2016 by the Government of India together with the increase in direction of digital revolution created a conducive floor for sustainable development and employment alternatives in the nation.

While there are start-ups at this time which depend on exterior funding for his or her development and survival, there are others who rely extra on going the bootstrapped method and preserve their full stake in the enterprise. Start-up founders aren’t sure by their academic diploma or formal certificates however quite on their ardour to create an influence via their progressive merchandise and options. From this pool, two rising entrepreneurs who’ve made a mark in the digital advertising trade are Keshav Dutt and Hani Goyal, the founders of My Media Dreams, a rising digital advertising company primarily based in Delhi. My Media Dreams is a turnkey digital promoting options agency that has carved a distinct segment as a famend firm with its immense expertise and abilities whereas constructing the model via bootstrapped funding. With a focussed method and skilled specialists specializing in on-line advertising methods, My Media Dreams resolves the advanced enterprise issues of their purchasers.

The firm is a brainchild of Keshav Dutt who accomplished his post-graduation in Engineering from MDU, Rohtak in 2012 and began his educational profession as an Assistant Professor. A way of disillusionment in direction of the schooling system led him to discover his love and curiosity in the digital area and make a shift to the software program trade to perceive the functionalities of the sector. Developing his abilities in Search Engine Optimization (search engine optimization), Website Promotion, Technical Support, Google Adwords, he realized the discontinuities of web advertising providers and envisioned beginning his enterprise to assist small companies scale up. For Keshav, ‘creativity lies in the artwork of having the ability to differentiate oneself from others and therefore supplies a aggressive edge to set up a definite id’.  As he met his enterprise associate for the enterprise, Hani Goyal in 2019, his imaginative and prescient began to take form.

Hani Goyal is an engineer turned lawyer who determined to develop into a full-time entrepreneur as he got here on board with Keshav. Currently heading the firm as the CTO, his background in regulation helped him perceive the legalities of beginning a enterprise enterprise. After having accomplished his Engineering from Jalandhar, Hani began working with some of the main software program corporations like HCL, Microsoft as a analysis engineer. However, he couldn’t join with a 9-6 job and determined to discover his curiosity in know-how and software program in a extra in-depth method. After his encounter with Keshav, the two registered the firm in 2019.

Hani believes that ‘since the digital advertising trade is rising 10 occasions greater than conventional advertising when a digital marketer promotes a enterprise on-line it’s his job to give his all to create a requirement for the services or products of the shopper. It isn’t sufficient to know the tips of the commerce however give you the chance to put it to use virtually and create a rightful influence’. Focussing on growth and enterprise growth, each Keshav and Hani began tapping their expertise of working in the software program trade and reached out to purchasers in the worldwide market, particularly the US. Their aggressiveness and ardour to create personalized advertising options cost-effectively enabled them to land purchasers in the NUTRA trade one after the different. The staff which began with simply Hani and Keshav expanded to 30 staff and has labored with over 70+ purchasers each in India in addition to in the US. As a short-term imaginative and prescient for the subsequent 3 years, My Media Dreams is planning to launch its in-house SaaS merchandise to strengthen the advertising plans of the affiliate industries which they imagine will assist in creating cost-effective methods and provide an edge to the group with a gentle movement of passive earnings in the future. In phrases of its long-term imaginative and prescient, Keshav and Hani are constantly striving to develop their enterprise workplaces internationally, particularly in the US and UK.

A goal-oriented concentrate on ability growth and sensible data than formal levels helped each Keshav and Hani construct an intensive portfolio of providers corresponding to Lead Generation, Content Marketing, Influencer Marketing, Web Development, Affiliate Marketing, Search Engine Optimization (search engine optimization), Social Media Marketing (SMM), Search Engine Marketing (SEM), Online Reputation Management (ORM) and Organic Social Outreach. The firm makes use of a result-oriented method by adopting easy but efficient strategies corresponding to utilizing straightforward CRM instruments to present each day updates to purchasers, devoted venture managers, and efficiency monitoring to assist monitor progress and what’s deliberate. For each these digital fans, ‘each day is a brand new day, therefore challenges and experiences ought to be checked out as classes for all times’. 

Also Read:

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