London-based social media publisher Jungle Creations has bought a majority stake to a UK non-public fairness agency for £30m.
Livingbridge has taken a 51 per cent stake within the media agency by its Enterprise 3 fund, which invests in fast-growing small and medium-sized companies.
Jungle, which was based by Jamie Bolding in a spare bed room in south London in 2014, produces and distributes content material throughout seven media manufacturers together with Twisted, VT and Four Nine, which have a mixed following of 125m.
Its content material is primarily revealed on social media platforms comparable to Facebook, Snapchat, Instagram and Tiktok, whereas its branded content material arm Jungle Studios produces campaigns for manufacturers comparable to Bailey’s, GSK, Mondelez and Waze.
Jungle can also be residence to social media artistic company The Wild, which has developed adverts for manufacturers together with Heinz, Major League Baseball and Silverspoon.
The funding follows a document 12 months of revenue for the media and advertising agency. It is on monitor for income of £30m and revenue of £5.5m in 2021.
Jungle stated the money injection would gasoline its progress technique by elevated content material output, new manufacturers and worldwide growth.
“We are thrilled to have partnered with Livingbridge, an organization with intensive expertise in serving to companies scale,” stated co-chief executives Melissa Chapman and Nat Poulter.
“They have proven nice ardour for our enterprise mannequin and perceive how effectively positioned we’re to capitalise on this business that’s on the rise. We consider that collectively we’ll proceed to supply top quality content material to our viewers while we embark on the subsequent stage of our progress journey.”
The social publishing sector has grown quickly lately, whereas social media advertising has proved resilient to the broader promoting downturn sparked by the pandemic.
Founder Boulding will retain a minority stake in Jungle alongside Edge Investments, which invested within the firm in 2018.
Jungle was suggested by the Deloitte company finance TMT workforce.