Support from Business Northumberland helps Simonside marketing consultancy bridge skills gap

With over 20 years of expertise in marketing, Yorkshire-born Sarah discovered herself working at a senior stage, however her roles grew to become extra about managing employees and budgeting and fewer doing what she cherished… devising marketing methods to assist companies obtain their targets.“I like marketing, however I wished to get again to rolling up my sleeves and getting caught into the element once more,” she mentioned. “Working straight with entrepreneurs to make an actual distinction to their companies.”With priorities shifted, Sarah wished to really feel fulfilled in her profession as soon as extra and determined to make the leap and arrange her personal marketing enterprise.Simonside founder Sarah Alcock.Having lately moved to Northumberland, Sarah took inspiration from her environment and Simonside Marketing was born in June 2019.“One of the issues I wished to attain once I arrange Simonside was to plug skills gaps I’d developed attributable to me being in senior management roles, the place you’ve got a staff of individuals doing the day-to-day marketing campaign activation work.”With an enormous vary of assist out there Sarah knew she may benefit from out there steerage to additional cement her development plans.“You can by no means have an excessive amount of assist for your small business, particularly at occasions of financial uncertainty, like we’re in now due to Brexit and Covid,” she mentioned.The first referral into Business Northumberland got here from NBSL, the place Sarah took full benefit of attending workshops to hone her social media skills, having 1-2-1s with a devoted Business Growth Advisor and attending on-line networking conferences as a part of Simonside’s wider marketing technique.The absolutely funded assist programme is funded by the European Regional Development Fund and Advance Northumberland, so there isn’t any value to eligible companies when accessing the assist.It was via Advance Northumberland that Simonside was referred into the Northumberland Covid Business Response Programme (NCBRP) and took benefit of each the Business Advantage and Digital Advantage components of programme.Working with a devoted coach, Sarah was capable of utilise the time to debate, develop and refine the Simonside model, providers and web site.Read More Read MorePlans put in place to make sure Northumberland whisky hits the spotSupport your Gazette and turn into a subscriber right this moment. With a digital subscription you get entry to the ad-lite model of our web site, which means you see fewer advertisements, get pleasure from sooner load occasions and get the entire headlines you want with fewer distractions. The Northumberland Gazette has been serving the county since 1854, and your assist means we will proceed telling your tales for generations to come back. Click right here to subscribe.

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