Yobota appoints Freddi Rose from Lloyds Bank as head of marketing

Next-gen core banking platform Yobota has introduced the appointment of Freddi Rose as its new Head of Marketing and Communications.

Freddi will coordinate and execute Yobota’s marketing methods. She will play a key function in driving business development, shaping the corporate’s narrative and voice, and supporting general model improvement.Freddi joins from Lloyds Banking Group the place she co-founded the revolutionary, in-house storytelling staff and drove the editorial route of inclusive, customer-centric design tasks. Prior to this, Freddi led content material marketing at know-how agency Arm, the place she was liable for speaking complicated, technical topics to audiences of all ranges. With a decade’s marketing expertise and intensive writing and marketing {qualifications}, Freddi is a self-confessed word-nerd who specialises in creating compelling content material and communications. This newest appointment marks a brand new section of development for Yobota, as the cloud native core banking platform continues to speed up its gross sales and enterprise improvement efforts. Founded in 2016, the corporate is constructing new capabilities and forging partnerships with purchasers to create some of essentially the most revolutionary monetary merchandise out there within the UK. Ammar Akhtar, CEO of Yobota, stated: “As we faucet into thrilling new markets and strengthen our repute throughout the core banking house, it’s very thrilling to have Freddi be part of our staff to guide Yobota’s marketing efforts. The wealth of built-in marketing expertise she brings will assist us to successfully convey the essential enterprise points that we clear up, as properly as speaking our success tales and the worth we ship.“Having labored with one of the world’s main banks, Freddi’s spectacular observe document for driving compelling marketing and comms methods inside our business is a serious benefit. She will probably be an actual asset to us as we work with gamers throughout the banking and monetary companies house to deliver unimaginable new merchandise to life.”Freddi added: ‘I’m delighted to be becoming a member of such an thrilling firm at a time after I can assist ship actual worth for the enterprise and the client, constructing the foundations of a devoted, multi-faceted marketing operate to showcase our choices to a broader vary of purchasers. “Yobota’s core banking know-how gives an actual alternative for established and rising banks to construct revolutionary, next-gen monetary merchandise with the client on the coronary heart of the method.”


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