In actual property, social media has turn into an vital advertising instrument. From selling your listings and providers to sharing academic and informative content material together with your sphere of affect, having a multichannel presence is important for brokers in every single place.
In a time the place shoppers mindlessly scroll via their feeds, having some enjoyable together with your advertising strategies can appeal to and have interaction even the hardest-to-reach prospects. In addition to academic and promotional posts, it may be useful for actual property professionals to combine some humor into their social technique.
But how do you mix the professionalism of actual property advertising with the whimsy of relatable and fascinating content material? Real property memes! That’s proper…these playful and humorous photos can assist you not solely appeal to a brand new viewers to your web page, but additionally maintain your followers, shoppers and prospects engaged and entertained—particularly millennials, the biggest technology of homebuyers.
According to Forbes, there are greater than 3 billion social media customers, and a minimum of 60% are wanting for humorous and entertaining content material. Millennials, on common, take a look at an estimated 20-30 memes daily, which might finally result in a 60% improve in engagement with 10x the attain. But irrespective of the technology or demographic, these photos use constructive feelings and humor to interrupt the ice, have interaction together with your viewers and even improve your model publicity.
Here are some suggestions for agent, brokers and types who’re wanting into utilizing actual property memes of their social technique:
Develop Your Meme LibraryBefore you dive into posting actual property memes, it’s vital to curate a library of memes which you could reference for the correct functions, whether or not it’s leveraging present memes or creating your personal. Memes, particularly these which can be trending, have a brief lifespan; you should definitely gather sufficient so that you don’t need to reuse the identical one twice. Giphy, for instance, has hundreds of free, shareable memes and gifs which you could share throughout social media, blogs and even in emails and newsletters. Imgflip and Canva are two free platforms you should use to create and develop your personal distinctive memes. They each provide totally different templates, fonts and even photos which you could select from. Imgflip additionally has a library of present memes which you could select from. You can search for actual estate-specific memes, or just look to see what’s trending and put it to use to suit into your put up.
Match Your Brand Identity If you determine to make use of memes in your social technique, make certain that they align together with your model identification and voice. If you’re a area of interest or luxurious model, discover memes that talk to a extra particular or eloquent humor. Remember, these are nonetheless a type of advertising, so that you wish to be certain you’re chatting with the correct folks. Real property memes are sometimes shared primarily based on real-life ideas and conditions. In actual property, many brokers know these awkward moments, from a vendor being current at an open home to asking for referrals, so use them! Be certain to keep away from any inappropriate language and imagery, as this may harm your model and doubtlessly trigger you to lose your viewers, finally shedding potential prospects and present shoppers.
Understand Your AudienceJust like planning out your different posts, reminiscent of articles and sources that you simply intend to share, you wish to examine your viewers and the demographics of your shoppers and prospects to make sure you are reaching the correct folks with the correct content material. If they don’t like your content material, they might not share it inside your community or they might merely unfollow you and transfer on to a different agent. For instance, when you’re making an attempt to achieve millennials or Gen-Z consumers, memes generally is a fashionable and fascinating type of content material that can draw consideration to your web page. However, in case your viewers is an older demographic, and that’s who you’re concentrating on, there’s a probability that memes could make you unrelatable. Relatability is vital for actual property brokers, particularly on social media. Look into your insights, get to know the individuals who frequent your pages and share your content material, ensuring you stay real and genuine in your posts.
Avoid Politics Memes are additionally a enjoyable method to make lighthearted jokes on social media. However, you by no means wish to take a joke too far, and even contact on a topic that may create hostility and invite uncomfortable or pointless dialog. Politics is a subject that each one manufacturers and brokers ought to keep distant from, each within the memes you share and the remainder of the content material you put up. By diving into too many divisive subjects, you’ll be able to cut up or alienate your viewers, which can finally lead them elsewhere. Avoid utilizing photos of political figures, in addition to any subjects that focus on politics, reminiscent of highlighting a selected political social gathering or weighing in on a neighborhood or nationwide election.
Here are some examples of how you should use memes in your actual property social media advertising plan under!
Check out the most recent ACESocial Blog for extra memes you’ll be able to share as we speak!
Paige Brown is RISMedia’s content material editor. Email her your actual property information concepts to [email protected]