Andrei Jikh is a YouTube creator who movies movies about private finance and cryptocurrency.
Jikh began posting finance movies to YouTube in 2019 and now has about 1.7 million subscribers.
He spoke with Insider about how he is revamped $1 million on YouTube from adverts.
This is the most recent installment of Insider’s creator cash logs, the place influencers break down how a lot they earn.In Andrei Jikh’s first yr on YouTube, his channel earned greater than $100,000 in advert income. Now, lower than three years later, he is earned greater than that in only one month.Jikh, who has 1.7 million subscribers, is a full-time YouTube creator specializing in private finance. He began posting finance movies to the platform in January 2019 after he received expertise filming movies for a startup that taught folks the way to do magic tips. He grew up in a household of circus performers from Russia and moved to the US at age 9 when his dad received a job with Cirque du Soleil. His dad and mom acquired “loopy debt,” he mentioned, which fueled his ardour for private finance.That ardour has helped Jikh be part of the rising subject of personal-finance influencers, garnering a profitable viewers and huge payouts due to movies on subjects starting from the way to use Robinhood to the way to purchase Bitcoin. His largest income streams are YouTube adverts and affiliate marketing online, he mentioned.To begin incomes cash immediately from YouTube, creators should have not less than 1,000 subscribers and 4,000 watch hours up to now yr. Once they attain that threshold, they will apply for YouTube’s Partner Program, which permits them to begin monetizing their channels by adverts, subscriptions, and channel memberships. For each 1,000 advert views, advertisers pay a sure charge to YouTube. YouTube takes 45% of the income, and the creator will get the remaining.Since 2019, Jikh’s channel has earned over $1.6 million in AdSense income with 126 million views. (Insider verified his earnings with documentation he supplied.) In 2021, his channel has earned $853,000 up to now, and during the last six months, he is earned between $50,000 and $125,000 a month on YouTube in advert income.For Jikh, making movies about cryptocurrency has helped enhance his CPM charge, or how a lot cash advertisers pay YouTube per 1,000 advert views, he mentioned. His channel’s common playback-based CPM charge is $32, and common RPM charge, or how a lot income a creator earns per each 1,000 video views, is $17. “The advert income for crypto is a lot larger than the rest finance-related, like bank cards or banks,” Jikh advised Insider. “If you are a new creator and you wish to do YouTube, the purpose is to strike a stability between what you get pleasure from making movies about and what individuals are on the lookout for.”His earnings are comparatively excessive when in comparison with different creators who’ve shared their financials with Insider. YouTube star Tiffany Ma, who has a related subscriber rely to Jikh however movies life-style movies, advised Insider that earnings on her YouTube movies ranged from $4,500 to $11,500 a month.
Jikh posts movies about crypto and bitcoin.
Screen shot of Andrei Jikh/YouTube
Aside from adverts, he additionally earns income by affiliate marketing onlineJikh would not promote finance brokerages within the type of paid sponsorships, he mentioned. Instead, he earns cash by affiliate marketing online. He contains hyperlinks to the brokerages he recommends to his viewers within the description of his YouTube movies and earns a fee every time somebody indicators up and deposits cash into their new account.Driving gross sales or sign-ups has more and more turn into the income supply of alternative for some finance-focused influencers, and this stream of revenue has turn into Jikh’s high income supply, he mentioned. “That’s been actually nice for me, as a result of it permits me to not be unique to anybody firm,” he mentioned. “For instance, when Robinhood had its shutdown, I did not have to advertise them as a result of I might discuss a completely different associates program.”