Transformational redesign by Real Estate Webmasters consists of rebrand and a completely optimized and responsive, lightning-fast, user-friendly expertise.
RISMedia has introduced the launch of its new web site, rismedia.com, which showcases the media agency’s model redesign from earlier this yr, in addition to a number of new options. Visitors will discover a modern, new look, a quicker and simpler to navigate menu, a strong search operate and a platform that’s absolutely optimized for search engine marketing and cellular responsive design.
In addition to the model refresh and new web site, the 41-year-old media agency made a number of different vital investments this yr, together with a collection of government appointments and strategic hires, designed to additional strengthen RISMedia’s editorial, artistic, know-how and customer support groups, as the corporate plans its continued enlargement and progress.
According to RISMedia Founder, CEO and Publisher John Featherston, now was the correct time to put money into these vital firm upgrades.
“We acknowledged that over the previous two years we wanted to reinvent the infrastructure that makes RISMedia work,” Featherston explains. “We’re turning into a really completely different group. The services and products that we now present to the trade have modified, and with that, we needed to display the vitality of our group and the worth we offer going ahead.”
RISMedia partnered with web site, branding and search engine marketing powerhouse Real Estate Webmasters to construct its new web site.
The agency recast the location implementing search engine marketing finest practices to create a contemporary, clear and accessible format that’s simply navigable. In addition to lightning-fast velocity and a completely responsive cellular format, RISMedia embraces extra video on the revamped web site, in addition to extra delicate and non-intrusive ads. Content is clearly labeled and simple to navigate.
“The general appear and feel of the location is clear, easy and accessible and matches the transition to our newsletters and rebrand,” says Jay Featherston, RISMedia senior vice chairman of company growth. “We wanted to deal with what we’re good at—producing high-quality content material. We introduced in consultants in search engine marketing and design to assist us with these parts in order that we will be reinvested and refocused on elevating the expertise for our shoppers and readers.”
The new options have been designed to learn each RISMedia readers and shoppers. Here’s how:
search engine marketing Optimization
Search Engine Optimization is a essential part in reaching new and bigger audiences. Implementing search engine marketing finest practices will give client-related content material one of the best likelihood to rank greater organically on search engine outcome pages, corresponding to Google, Bing and Yahoo.
The new web site has been engineered by the main search engine marketing consultants at Real Estate Webmasters to help RISMedia’s mission to extend natural visitors and search rankings.
Some of the search engine marketing enhancements embrace:
Fully cellular responsive format and navigation
Faster web page load instances
Increased video content material
Accessibility options
Mobile Responsiveness
More than 50% of RISMedia readers entry rismedia.com on their cellular gadgets.
The new mobile-optimized format will make studying and navigation simpler, which can result in extra time spent on articles and extra web page views. Display and interstitial adverts are additionally absolutely optimized for all gadgets.
Accessibility
RISMedia’s new web site has been designed for anybody to navigate and discover the knowledge they’re searching for, together with customers with auditory, cognitive, bodily, neurological and visible impairments.
Environmental challenges have additionally been addressed, together with studying open air or in vibrant environments or in conditions the place audio can’t be performed out loud.
Search Functionality
The refreshed rismedia.com has sturdy search performance, on which readers is not going to solely have the ability to search by key phrases or matters, however our shoppers will even have the ability to search their firm identify or an government to see each article they’ve submitted or during which they’ve been talked about or quoted.
“Search engine optimization is a core tenet of every little thing we do,” says Morgan Carey, CEO of Real Estate Webmasters. “We offered full audit companies and labored hand-in-hand with RISMedia’s content material crew to not solely defend their most precious asset, but in addition be sure that they have been set as much as develop their natural visitors and search engine marketing outcomes over time.”
Kelli McKenna, RISMedia senior vice chairman of artistic companies and advertising, provides, “Real Estate Webmasters did an unimaginable job with the rebranding of RISMedia. They actually took the time to grasp who we’re and what our future targets are, and translated that right into a contemporary, fashionable design that begins with our brand and tagline and carries by means of throughout the brand new web site design. That isn’t simple to do for a longtime model with over 40 years in the true property trade. They really knocked our rebrand and web site redesign out of the park.”
Featherston says guests will take pleasure in a “phenomenal new web site,” emphasizing the advantages it would current to readers and shoppers.
“The new RISMedia.com presents a state-of-the-art platform that ensures RISMedia will higher serve its prospects, extra effectively and successfully and in a manner they anticipate, and in a manner that can permit us to develop,” Featherston says. “Information is our foreign money and delivering that successfully is simply as vital as creating it.”
Featherston and Carey each observe that the location is structured to convey much more alternatives for RISMedia’s shoppers sooner or later, together with Power Brokers, to assist them profit from the authority of RISMedia.com, to each enhance their on-line status and even assist their very own brokerage web sites rank greater.
Carey provides, “We’ll be driving large visitors to RISMedia advertisers and Power Brokers. Stay tuned!”
RISMedia welcomes customer suggestions on our new web site! Please go to the model new RISMedia.com and ship feedback to [email protected].
Beth McGuire is RISMedia’s vice chairman of Online Editorial. Email her your story concepts at [email protected].
https://www.rismedia.com/2021/10/20/rismedia-launches-brand-new-website/
