Adobe buys social media marketing startup ContentCal

Adobe Inc. has acquired social media marketing startup ContentCal for an undisclosed worth, though Bloomberg reported at the moment that the deal was for greater than $100 million.
Six-year-old ContentCal, included as ContentCalendar Ltd., is a business-to-business software-as-a-service content material marketing platform that pitches itself as permitting customers to handle their social marketing planning and processes extra simply. The service simplifies content material processes by bringing every thing right into a customizable house with a drag-and-drop interface to scale back administration time.
ContentCal permits customers to collaborate, share, plan and publish content material to drive engagement on social media. Features embody monitoring efficiency, creating studies and getting perception into what works on numerous channels.
A variety of instruments permits customers to remain productive and likewise uncover content material concepts, streamline approvals and schedule posts inside seconds, the corporate says. Social media posts may be created and revealed to a number of websites and providers, together with Twitter Inc., Facebook, Instagram, LinkedIn, Google My Business and extra.
Notable prospects embody the U.Ok. National Health Service, Virgin Money UK PLC, Bayerische Motoren Werke AG, Specsavers Optical Group Ltd. and LocaSocial Ltd.
“We have all the time believed in attaining scale as a enterprise to assist as many individuals as we will to create and publish content material in one of the simplest ways attainable,” Alex Packham, chief government officer and founding father of ContentCal, mentioned in a weblog publish. “The Creator Economy has basically modified the way in which folks work and as a part of Adobe, our know-how can attain an enormous viewers of companies, entrepreneurs and creators worldwide.”
Adobe and ContentCal already share many purchasers. Ashley Still, senior vp of digital media at Adobe, mentioned at the moment that the acquisition will increase the social media capabilities of its artistic instruments.
The acquisition of ContentCal follows Adobe’s buy of collaborative video enhancing software program agency Inc. for $1.275 billion in August.
Coming into its acquisition, ContentCal had raised $12.7 million in funding, in accordance with Crunchbase, from traders that included Fuel Ventures, Perivoli Innovations and Guinness Asset Management. The transaction is anticipated to shut within the first quarter of the fiscal 12 months 2022 pending closing circumstances.
Image: ContentCal

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