New Players Push for Decentralization of Affiliate Marketing

Online internet affiliate marketing applications have existed for years, permitting publishers to receives a commission for touting services, and retailers to pay for acquiring new leads and clients.

While this has been a confirmed system for growing net site visitors and gross sales, internet affiliate marketing has but to grow to be a extensively accepted advertising instrument within the promoting business. Affiliate advertising solely represents about 5% ($13 billion) of the $260 billion internet marketing business. There is an absence of transparency between internet affiliate marketing networks and their stakeholders, creating an absence of belief between events and unnecessarily excessive service charges.
The Inefficient Affiliate Network
Because it’s pretty inefficient for companies to try to leverage internet affiliate marketing on their very own, they usually flip to an affiliate community to entry potential clients throughout a wider vary of demographics and industries. These affiliate networks act as intermediaries within the course of, serving to to trace clicks, leads, and gross sales on publishers’ websites whereas making relevant funds to publishers for producing these outcomes.
While the operate of an affiliate community is to help corporations in reaching extra potential clients, it does so at an added value to corporations, thereby reducing any potential income which might come from new clients. Affiliate networks can cost 10-25% for their companies, with publishers usually ready for weeks or months to be paid out by networks.
Another subject with affiliate networks is potential fraud or negligence in monitoring info, resulting in misreporting of net site visitors and misattribution of gross sales. This subject severely skews statistics and funds between retailers and publishers in a manner that may by no means be totally verified. Since affiliate networks are closed programs, they don’t have to report info relating to funds and clicks to stakeholders utilizing the system, leaving stakeholders on the mercy of networks to report precisely.

Using Smart Contracts and Blockchain in Affiliate Marketing
There are a number of options available on the market for decentralizing internet affiliate marketing networks.
The premise behind utilizing blockchain in internet affiliate marketing is straightforward – each click on, lead, and sale is precisely tracked by means of sensible contracts and distinctive identification, which may by no means be manipulated or modified, making certain knowledge high quality and fraud discount. This transparency has the potential to revolutionize internet affiliate marketing and convey a degree of belief to the business which has but to be seen.
Additionally, since all actions are automated through sensible contracts and accomplished on the blockchain, charges may be drastically decreased and democratized throughout the community–regardless of the scale of a service provider or writer.
However, all of the present blockchain options have one frequent flaw: the use of a pre-existing blockchain which isn’t scalable.
Blockchain technology-based internet affiliate marketing tokens resembling Affchain and  Reftoken function within the confines of the Ethereum blockchain, the place transaction lag occasions and excessive gasoline prices are inevitable with the rising use of the community. In truth, the digital collectible recreation Cryptokitties slowed the community to a halt final 12 months, leaving questions on how Ethereum will handle to scale and deal with transactions at a sufficiently quick velocity.
 A blockchain-based internet affiliate marketing resolution, Attrace, makes use of its personal blockchain and sensible contracts to trace and analyze advertising info. It serves because the spine for the platform’s internet affiliate marketing companies, offering a community capability of 2,000 transactions per second on a delegated-proof-of-stake (dPoS) blockchain consensus mannequin.
As blockchains evolve and have to make choices in one of the best curiosity of their events, extra extensively used chains resembling Ethereum are in danger of making choices that will not be in one of the best curiosity of internet affiliate marketing stakeholders. The Attrace blockchain, nonetheless, utterly eliminates this danger.
How Does Attrace Work?
The Attrace internet affiliate marketing course of is clear and very simple.
First, a buyer clicks on an commercial which takes them to a service provider web site. While that is occurring, a subcontract is opened on the Attrace blockchain containing details about the writer and buyer.
Next, the shopper makes a purchase order on the service provider web site, with the subcontract registering the acquisition on the blockchain. Data from the acquisition is saved on the blockchain earlier than the acquisition is accepted by the service provider the place it may be utilized in future advertising efforts.
The service provider approves or rejects the sale, with the transaction completion or rejection recorded appropriately. If the transaction is accomplished, the writer will get paid instantly in fiat forex by the service provider, with the service provider sending 0.5% of the writer fee to the Attrace community as a charge.
It’s Time to Move Affiliate Marketing Forward
It has been a very long time because the internet affiliate marketing business has seen main enhancements. The methodology of internet affiliate marketing networks has confirmed to help in gross sales and net site visitors for retailers whereas giving publishers a supply of earnings on the identical time. Yet, there’s a lack of transparency and belief which is plaguing the business.
Blockchain-based affiliate networks are fixing the most important issues of the business, by using sensible contract know-how to enhance effectivity and cut back prices for all events concerned.

Projects like Attrace, Affchain, and Reftoken see the potential development for internet affiliate marketing so long as the middleman is eliminated and companies are in a position to create an internet affiliate marketing community organically with the assistance of the blockchain know-how.

Images courtesy of Attrace, Shutterstock

Recommended For You