Rakuten Targets Shoppers with Personalized cashback offers

Rakuten has reached a milestone within the quest to make affiliate and Cash Back advertising extra versatile, strategic and environment friendly channels for driving income from new and present prospects.  Rakuten’s Personalized Rewards functionality permits manufacturers – for the primary time ever – to section Cash Back offers on a 1:1 foundation with automated viewers focusing on and it’s driving outcomes. Initial campaigns present a median 128 % elevate in new consumers and a 125 % elevate in gross sales.
Personalized Rewards brings collectively the affiliate marketing online management and automatic expertise of Rakuten Advertising with Rakuten Rewards’ unparalleled attain and affect. Rather than counting on cookies, Personalized Rewards permits manufacturers to make use of proprietary knowledge from their buyer relationship databases and anonymized Rakuten Rewards’ first-party knowledge to acknowledge shoppers in real-time. Upon figuring out a buyer and its attributes, Personalized Rewards mechanically delivers an optimized Cash Back provide to incentivize a first-time or repeat buy or to focus their consideration on high-margin merchandise.
“Affiliate and Cash Back methods will assist manufacturers of all sizes and industries thrive whereas additionally assembly the more and more excessive bar for model engagement and personalization,” stated Amit Patel, CEO, Rakuten Americas. “Personalized Rewards is simply the primary of a number of improvements we’ll roll out over the following yr that can elevate affiliate marketing online and Cash Back as important components of each refined digital advertising combine.”
Personalized Rewards provides entrepreneurs extra management over their client rewards methods by enabling them deeply optimize outcomes, enhance marketing campaign efficiency and higher perceive the efficacy of their spending. By permitting better management over viewers segmentation than affiliate marketing online’s conventional dynamic commissioning, entrepreneurs can goal particular person shoppers with merchandise and distinctive offers primarily based on their buyer standing and product and class preferences.
“Traditional Cash Back and affiliate approaches that present a uniform provide throughout an viewers set are tried-and-true techniques,” Patel continued. “Now, by pairing collectively two of Rakuten Americas’ strongest platforms, we may also help manufacturers interact with shoppers at a 1:1 stage and construct a lifetime relationship that will increase advertising efficiency and drives incremental gross sales.”
Several prospects are already benefitting from this new providing – together with main luxurious retailer Saks Fifth Avenue and progressive footwear firm FitFlop. FitFlop turned to Personalized Rewards to draw new prospects to its full line of comfy and trendy footwear. Rakuten delivered focused offers – with various ranges of Cash Back rewards – to pick out prospects to incentivize buy and conversion. The marketing campaign was extremely profitable in serving to FitFlop obtain its strategic month-over-month targets. The firm noticed a 149% enhance in new-to-file patrons 83% of which had been net-new to FitFlop. This enchancment in new-to-file patrons helped FitFlop obtain an general enhance in procuring journeys by 195%.
One of the world’s largest e-commerce corporations, Rakuten has constructed a portfolio of promoting belongings to allow entrepreneurs to leverage intensive client intent and buy knowledge to affect client conduct. By harnessing one of the best of those belongings, Rakuten plans to broaden its affect within the promoting ecosystem and proceed to offer progressive merchandise that current new alternatives for entrepreneurs to interact and convert shoppers. To be taught extra about Rakuten and Personalized Rewards, please go to https://rakutenadvertising.com/content/rewards/.
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