10 years with Soraya Garcia Merino
Soraya Garcia Merino loves the nations UK, USA, and Spain. That is why she began her profession within the UK. Great for Tradedoubler that Soraya discovered her manner again to Spain and joined our Spanish workforce on 01.02.2012. Since then, she has been working in response to our philosophy: Connect and Grow.
Soraya Garcia Merino, General Director for Iberia, Latam and Turkey
Can you inform us somewhat about your self?
I studied Documentation Science, and for the primary 7 years of my skilled life, I labored on the British Library and the European Bank in London.
When I moved again to Spain in 2002, I had the chance to leap into the fascinating world of digital advertising in an organization specialised in website positioning, SEM, and Social Networks. I began as a Link builder.
I’m a digital marketer by vocation. I like my job, touring and my household is crucial factor in my life.
What is your present place, and what do you primarily should do?
General Director for Iberia, Latam, and Turkey. My position is to make sure that Tradedoubler grows efficiently and sustainably in these markets by selling all of our enterprise strains: Affiliate (*10*), Lead Generation, Private Network Solutions for advertisers and companies, Influencer (*10*), App Install Campaigns, and Programmatic Buying.
I carry the title of Tradedoubler with delight in my markets.
How would you describe Tradedoubler on the time if you began?
Tradedoubler was (and nonetheless is) the most effective and most trusted corporations in digital advertising – not solely in Spain but additionally internationally.
Tradedoubler was then very a lot targeted on online marketing. Although that is nonetheless an important space for us, over the years, we now have expanded our portfolio of efficiency advertising options to supply the very best service to our advertisers and publishers. Everything we do is oriented to acquire gross sales for our shoppers, which has been our essence over the years.
Tell us about your profession at Tradedoubler.
I began as Sales Director for Spain, and after only one yr, I received the promotion to General Manager.
The greatest about my profession at Tradedoubler is the fixed studying course of. Additionally, I’ve the liberty to resolve how greatest to run the native enterprise in Spain. I really feel that I’ve the backup of a strong and taller firm, however on the identical time, I can act as an entrepreneur. The decision-making course of is quick and really agile, which I like so much as a result of I’m an impatient particular person.
What was your greatest expertise in connection with Tradedoubler?
My greatest experiences at Tradedoubler relate to my private life.
When I used to be supplied the job of General Director, I used to be three months pregnant, however the firm didn’t see this as an issue. Tradedoubler supported me throughout it, even realizing that I might be on maternity go away on the most important time inside my new position.
Also, I felt 100% supported by the HR division, my managers, and the entire of the Spanish workforce after I was identified with a critical sickness that stored me away from my obligations for a number of months.
Both experiences say so much about how Tradedoubler treats its workers. This delicate and caring method naturally additionally applies to our advertisers, publishers, and different companions.
What do you assume differentiates Tradedoubler from different employers?
Entrepreneurship, quick making selections, and suppleness.
What has been your largest “lesson discovered” up to now 10 years?
The workforce is the start and finish of every part, and it is extremely necessary to have the suitable individuals on board for the corporate to achieve success.
By “proper individuals” I imply colleagues that share the values of Tradedoubler:collaborative, daring, optimistic, analytical, and above all, decided.
What do you most take pleasure in about online marketing?
Affiliate advertising affords the potential of infinite studying, as affiliate networks are the primary port of name for all new digital enterprise fashions. As an intermediate, we’re in fixed negotiations with the advertisers and publishers, which I additionally actually take pleasure in.
Which are your prime three locations?
UK, USA, and Spain
Lastly: a suggestion, an concept, a quote to stay by?
I discover that once we actually love, settle for, and approve of ourselves precisely as we’re, then every part in life works.
Thank you, Soraya, for this very informative Interview. You did incredible work in your final 10 years, and we do not wish to miss you!
Do you wish to begin at Tradedoubler? Join our workforce >>
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