Megan Arroyos was 16 when she joined Serve2Perform as an intern. She had the chance to work in operations and data expertise earlier than touchdown in advertising and marketing and branding.
“I like the creativity and the non-routine features,” she stated.
The Fayetteville native labored half time via highschool and faculty and full time over summers. She was promoted to enterprise growth officer in May 2016 and model supervisor in August 2018.
Arroyos earned a bachelor’s diploma in attire merchandising and product growth from the University of Arkansas in 2020.
Also that yr, she oversaw the rebranding of the corporate from Grandslam Performance Associates and began full time because the director of brand name and tradition. She was promoted to her present function in May 2021, main methods for advertising and marketing and branding.
“It’s figuring out the suitable strategy to join our story and what we do and our key differentiators to our shoppers and guarantee they’re getting the most effective expertise attainable,” she stated.
Serve2Perform transitioned all of its in-particular person occasions and providers to happen nearly on the onset of the COVID-19 pandemic. LatinXNA, a yr-lengthy manufacturing of Serve2Perform, hosted all of its occasions nearly in 2021. Arroyos famous that the transition to digital occasions contributed to development.
“COVID separated everybody and made it laborious to attach and have a way of group for lots of people, particularly our group with LatinXNA,” she stated. “Making that point in everybody’s life a bit of bit simpler was rewarding, and we’re happy with that.”
She doubled the scale of the corporate’s branding workforce and launched a number of digital advertising and marketing methods to extend the model’s visibility on podcasts, social media websites and on-line. In 2021, she elevated advertising and marketing engagement by 592%.
“I’ve a ardour for serving to individuals,” she stated. “That’s how we had been raised.”
In 2018, she began the web attire firm The Ville Boutique. During the pandemic, she donated handmade masks.
Arroyos serves on the Jones Center Nonprofit Council.
https://talkbusiness.net/2022/05/fast-15-megan-arroyos/
