Industry News
Music Theatre International Launches Social Media Marketing Kits
Developed by Subplot Studio, the kits assist faculties and theatres promote their productions with customizable graphics and content material designed expressly for social media platforms.
Theatrical licensor Music Theatre International has added Social Media Marketing Kits to its roster of assets out there to varsities and theatres producing MTI musicals. The packages, developed by Subplot Studio, embrace customizable graphics and content material created for selling MTI-licensed productions on social media platforms, together with a social media technique information, promotion calendar, and extra.
At launch, the kits can be found for productions of Annie JR., Annie KIDS, Annie, Into the Woods, Seussical JR., Shrek The Musical JR., Shrek The Musical, Sister Act JR., Sister Act, Something Rotten!, and Roald Dahl’s Willy Wonka JR., with extra reveals on the way in which.
“MTI provided Subplot’s Social Media Marketing Kits for the All Together Now! occasion, which passed off in November 2021,” shares MTI Director of Marketing Jason Cocovinis. “The occasion featured over 2,500 organizations performing a free revue of MTI songs, and the response from teams who used the Kits to advertise their present was extraordinarily constructive. We knew this was an incredible useful resource to begin providing for our licensable musicals.”
“We are delighted to work with our associates at Subplot Studio to launch these Social Media Marketing Kits,” provides MTI Chief Operating Officer and Director of Education and Development John Prignano. “Our clients are already enthusiastically utilizing Subplot’s Customizable Show Posters and Artwork useful resource provided by way of MTI, and the Subplot group has introduced their identical creativity and experience to this Social Media Marketing product. Our clients have been asking for MTI to assist them take their social media advertising and marketing to the following degree, and these kits will definitely make an influence.”
For extra info, go to MTIShows.com.
https://www.playbill.com/article/music-theatre-international-launches-social-media-marketing-kits
