CasinosHunter on-line casino reviewing platform, and Slotegrator, a software program growth firm that works in the on-line playing area of interest, have analyzed some of the key features of casino playing on-line that are related in 2022.
In an interview supplied by Slotegrator, Ayvar Gabidullin, Business Development Manager at Slotegrator, talked with Mike Hunter, founder of CasinosHunter.
Slotegrator cooperates with the world’s greatest recreation builders and offers platform and different options, in addition to enterprise and jurisdictional advisory providers, that assist on-line casino operators run their companies successfully. Slotegrator’s decade of experience in software program growth, enterprise operations, license acquisition, and compliance has led to the firm’s widespread worldwide recognition.
CasinosHunter creates betting websites and video games evaluations, offers academic content material and pointers for gamblers, and collaborates with many software program builders in the area of interest. CasinosHunter has over 100 evaluations of casinos on-site, quite a few academic articles, and interviews with casino video games suppliers and main iGaming firms.
Q&A Session with Mike Hunter and Ayvar Gabidullin
Slotegrator cooperates with well-known European and Asian suppliers that supply greater than 7000 video games for on-line tasks. CasinosHunter evaluations many alternative video games by completely different software program suppliers. What are the key challenges linked to casino video games for on-line casinos that search reputation amongst gamers?
Ayvar Gabidullin: Some video games are fashionable with the European playing group, others with Asian gamers. Slotegrator’s companions embody main suppliers that supply a range of content material; the consumer will certainly discover the proper video games for his playing website. In addition to integrating video games into the platform utilizing the APIgrator answer, we offer consulting assist and preliminary evaluation of goal markets. This helps stop game-related issues from occurring.
Mike Hunter: The reputation of slots will depend on the market. We typically see the identical slot might be by the roof fashionable in a single nation and in the backside of the score in the different nation. For instance, in Canada gamers concentrate to mechanics or options, whereas in Asia, the main function might be performed by the graphics and magnificence, making it fashionable even with generic mechanics.
Slotegrator develops on-line casinos that are versatile, user-friendly, multilingual, and search engine optimization optimized. CasinosHunter evaluations on-line casinos run by completely different operators, and created for various markets; there are presently over 100 on-line casino evaluations on the CasinosHunter platform. What are the major challenges that casinos often face? What could make clients like, or dislike, a brand new casino website, and the way this may be prevented?
Ayvar Gabidullin: Clients who select a turnkey answer particularly worth their time. Therefore, we, as builders, should acknowledge potential issues and, even at the stage of preliminary negotiations, discover their answer. This known as a versatile particular person strategy.
First is the problem of adapting platforms to goal markets — it is vital to pre-designate areas. European and Asian gamers have completely different expectations for the way an internet casino ought to appear and feel. Based on this, you want to develop an interface, implement cost devices, select video games, and so forth.
Second is the comfort of gameplay. In the course of of interacting with a brand new consumer, the operator can enhance the possibilities of his return by the presence of a cellular model of the casino, a pleasing interface, considerate options, the presence of consumer settings, and immediate assist for gamers.
And lastly, the backend of the system must be simple to use and comprise solely these features that the operator wants. We strive to automate processes as a lot as potential, for instance, computerized funds, and many others.
Mike Hunter: From the participant’s level of view as a buyer, the figuring out issue could also be the UX element. If the developer initially units a transparent and handy location of the major navigation components of the interface – that is at the very least 50% success for the platform. It can also be necessary that the interface corresponds to the market wherein the casino will function and is handy particularly for users on this geo.
The most typical mistake in phrases of UX happens after the casino expands its geo and language variations of the website because it grows, with out altering the interface of a selected language model to the end-user.
For instance, in the case of translating the website from the English to Persian (Arabic) model will not be sufficient simply to change the route of the textual content, you continue to want to change the location of some components in the design. This might be the major drawback of massive casino platforms, as there isn’t a common UX design.
The UI element (graphic content material) additionally performs an necessary function, however right here the subjective experience of the consumer’s interplay with the website comes into play, as some could like a sure design and a few could not.
Slotegrator can present the casino with well-developed affiliate networks, however are affiliate websites needed for casino promotion and functioning? How CasinosHunter as an affiliate website sees the function of affiliate platforms in environment friendly promotion?
Ayvar Gabidullin: The iGaming trade has an enormous affiliate house, together with affiliate websites. This is one of the most worthwhile methods to monetize site visitors. Players go to these assets for information, evaluations, and bonus info.
Affiliate program software program is already built-in into the platform, so Slotegrator purchasers can select the associates program that fits them.
Mike Hunter: The quantity of affiliate websites is rising not yearly, however actually each month and the competitors is changing into extraordinarily excessive. In my opinion, that is the most necessary indicator of the demand for this kind of promo for casinos. But talking of amount, it will be dishonest not to point out the high quality of these very websites.
Unfortunately, most affiliate tasks have very low high quality and content material ranges. Fortunately, and once more, thanks to competitors, site owners face the want to begin engaged on the high quality of their websites and assume, first of all, about the participant and content material.
Slotegrator assists casinos in connecting the related cost strategies for the gamers to use for depositing and withdrawing. Are there any explicit issues that new casino websites encounter at this stage?
Ayvar Gabidullin: Many new casinos don’t assume it’s price it to purchase a license. However, whereas they lower your expenses on licensing and utility charges, additionally they guarantee they’ll battle with cost processing; 99% of cost service suppliers gained’t cooperate with unlicensed operations, and the identical goes for monetary establishments like banks.
It’s additionally essential for operators to provide the hottest cost strategies of their goal market. Slotegrator’s Moneygrator answer aggregates greater than 250 cost options, supporting each fiat and cryptocurrencies and together with fashionable choices like e-wallets in addition to conventional go-tos like Visa and Mastercard.
Mike Hunter: I utterly agree with the thesis that younger casinos underestimate the advantages of shopping for a license. Thus, they deprive themselves of the possibility to cowl the most quantity of purchasers due to fashionable cost programs.
There are no actual statistics on this, however I’m prepared to assume that on this case, younger unlicensed casinos can lose up to 30% of clients per thirty days, and that is each third potential consumer.
I’ll add that even we at CasinosHunter don’t settle for the placement of unlicensed on-line casinos as a result of, as well as to cost programs, it is a essential facet of casino reliability and assure that the participant will obtain his reward in case of profitable.
What insurance policies, instruments, or approaches could make on-line playing a safer and extra clear place for leisure?
Ayvar Gabidullin: A dedication to accountable playing is sweet for the complete trade.
Casinos can shield their gamers by permitting them to “self-exclude” in the event that they really feel they’re creating an issue. They can even have a devoted assist staff to assist gamers in the event that they want it. They must also be sure that gamers have free entry to no matter info they want to be secure and safe on the platform.
Casinos can even use further applied sciences. For instance, the Seamless Wallet permits the participant to utterly restore their progress if connection to the casino is dropped mid-game. Other options can even speed up and add further safety to the KYC course of.
It’s additionally necessary to embody a regularly requested questions (FAQ) part in the website. Here you possibly can provide the solutions to gamers’ most typical questions on the technical, organizational, and authorized features of your website.
Mike Hunter: Online casinos are required to present their sub-platforms with a fundamental set of accountable playing instruments as this could someway assist the participant establish the drawback and discover a answer.
It is sweet observe to have phone numbers or addresses of accountable playing facilities in the particular nation the place the participant lives. Thus, the casino can comprehensively assist the participant to discover a answer, in case they really feel they want skilled assist.
Are there explicit methods to test if an internet casino is secure and dependable? What technical features of a casino website must be current for the website to be thought of secure?
Ayvar Gabidullin: There’s an easy approach to test if a casino is secure to play on. Licensed casinos may have an insignia on their entrance web page that acts as a hyperlink to the web site of the jurisdiction the place they are licensed. This is a fast and straightforward approach to test if a casino is respectable.
Also, if a casino helps widespread cost strategies like Visa, Mastercard, and others, it’s an indication of legitimacy; cost service suppliers and monetary establishments often gained’t cooperate with unlicensed operations. The identical goes for his or her recreation content material; many main builders solely provide their titles to licensed operations.
Mike Hunter: I can utterly agree and ensure the phrases of Ayvar Gabidullin above. The most necessary criterion is a license from a licensor or a selected jurisdiction. I can add that this can be very necessary that the badge on the casino website homepage has a hyperlink to the certificates, as dishonest casinos merely pretend the badge to mislead users.
In case the participant suspects that one thing is unsuitable with the badge, they will additionally make clear the details about the license on the Terms & Conditions web page, there have to be a license registration quantity by which you’ll test the license’s relevancy and validity.
Large and well-known cost programs and gaming suppliers is not going to work with dishonest casinos and unlicensed casinos as a result of they worth their popularity and likewise move the certification of their video games.
What playing trade traits come into impact nowadays?
Ayvar Gabidullin: In gentle of the present mobile-first pattern, in addition to the rising significance of fast and easy navigation, it’s inconceivable not to point out Telegram Casino, which has rapidly gained reputation with operators. Telegram Casino is another approach to entry the casino by the fashionable messaging utility, the place the traditional backend administration system permits you to management all features of the casino: notifications and mailings, content material, elements, and so forth.
Telegram Casino contains full integration of the bonus module, in addition to the potential to register a number of accounts without delay in numerous currencies, together with cryptocurrencies, and handy and quick depositing. The obtainable video games for Telegram Casinos contains greater than 7,000 video slots from well-known builders. The answer additionally options the Fun in-game foreign money, which permits you to keep a separate steadiness and obtain bonuses on it.
Demand additionally stays excessive for blockchain casinos, an modern sort of playing platform with built-in cryptocurrencies that assure excessive transaction speeds and safe funds.
The relaxation will depend on the markets the place the operator operates. For instance, reside video games are fashionable in Asian markets, whereas the pattern towards gamification is spreading quickly in Europe.
Mike Hunter: This matter could be very shut to us. We are all the time attempting to sustain with the newest traits in the gaming trade and only in the near past researched on-line casino gaming traits as half of the Q&A round-up, which additionally featured Slotegrator’s consultant Hmayak Manukyan.
From a technical level of view, optimizing websites for mobile-first is the most necessary pattern at present. More than 50% of site visitors now comes from cellular units and tablets, particularly in Asian areas and Latin America. In this regard, the truth of full implementation of the 5G community round the world additionally has its constructive affect.
From a gaming level of view, we are increasingly beginning to see the desire of users to experience VR casino playing. Especially the demand for VR casinos has grown in recent times, throughout and after the pandemic. Moreover, new applied sciences already enable for making such tasks.
With regard to video games, particularly on-line slots, there may be additionally a rising want for unique mechanics and bonuses, high-level graphics and animations, and a per-game element comparable to film trailers and unique soundtracks that make the slot much more immersive.
https://www.yogonet.com/international//news/2022/05/04/62490–34we-are-increasingly-beginning-to-see-the-desire-of-users-to-experience-vr-casino-gambling-34
