Potack Joins B.T. Sweet armed with 20 years of in depth expertise in main the enterprise, advertising, and product growth wants of world medical gadget innovators.CAMBYA is a plant-based, one-to-one drop-in sugar replacer to be used in a number of meals purposes.“Yishai brings a wealth of information and know-how in spearheading disruptive applied sciences and elevating start-ups to turn out to be well-established top-market names,” mentioned Dagi Pekatch, founder and Chairman of B.T. Sweet. “His multicultural expertise within the world sphere, mixed with robust management expertise and modern advertising methods, mix to make him an ideal match for B.T. Sweet. We’re delighted to welcome him to the CAMBYA household.”Simultaneously, the corporate has added business guide Mervyn De Souza, Ph.D. to a key place on its advisory board. “We are also extraordinarily lucky to have Dr. De Souza be part of our advisory board,” added Pekatch.“He is a savvy innovator and enterprise strategist with seasoned information of the F&B business. De Souza has loved an extended and achieved profession main high-performing groups in growing progress methods at multinationals Cargill, Sensient Technologies, and Tate & Lyle.”Natural sweetenerB.T. Sweet entered the B2B confectionery scene late final yr with its breakthrough sweetening platform designed to assist meals formulators scale back easy sugars of their merchandise with out compromising the first function of satisfying customers’ candy tooths.The proprietary system consists of a proprietary mix of plant-based fibres, monk fruit, and choose botanicals. It capabilities as a 1:1 equal to sucrose in each physique and style.Potack will give attention to propelling the corporate’s upcoming funding spherical and penetrating the North American B2B market. The firm already attained two letters of intent with a number one US snacks producer and a gummy producer. He additionally will improve R&D efforts to broaden the scope of candy meals purposes for CAMBYA.“Coming from the medical know-how area, I’ve all the time been enthusiastic about advancing options that make a very constructive affect on individuals’s lives and wellbeing,” mentioned Potack. “My appointment with CAMBYA marks my entry into the meals and beverage world and successfully locations me on the middle of the worldwide battle in opposition to extra sugar consumption. I’m desirous to take the reins and produce CAMBYA to the forefront of this worldwide marketing campaign.“The booming US confectionary market is craving for extra compelling sugar alternative options, and we’re already experiencing traction there. The European market is also in our plans, and we at present are awaiting EFSA approval for monk fruit, anticipated to reach by the tip of the yr.”
https://www.confectionerynews.com/Article/2022/06/23/FoodTech-start-up-B.T.-Sweet-Ltd-names-Yishai-Potack-as-new-CEO
FoodTech start-up B.T. Sweet, Ltd names Yishai Potack as new CEO
