Global affiliate marketing platform Awin on its strategy to support agencies Prolific North

How Awin works with agencies
“Previously, it was very centered on advertisers and publishers. Agencies did not have a lot of a spot.
“I really feel that is actually shifted and now they’re [Awin] actually on board and we work actually carefully with them. We’ve obtained an govt peer community of agencies that we work and do roundtables with and get direct suggestions from, primarily based round them.”
Awin now has a raft of company companions it really works with which incorporates the likes of iProspect, Mediacom, eComplete and Leeds company twentysix.
Brown arranges a ‘Northern company tour’ twice a 12 months, the place she takes a number of the company workforce, publishers, and consultants primarily based on what’s trending on the time, to go to company companions with workplaces primarily based within the North.
“I a lot desire going to the company’s workplaces and presenting to their entire groups in particular person, you get a lot extra from it and it actually builds up that partnership.”
From bespoke workshops to digital webinars, Awin both works with an company to introduce them to affiliate marketing and the way the platform works, or tailor content material and upskill agencies already providing affiliate marketing. 
“We have about 173 agencies within the UK at the moment that we’ve an lively partnership with. They’re driving gross sales on the platform and that is throughout about 600 to 700 shoppers. There’s fairly a assorted mixture of dimension of shoppers or quantity of shoppers that they appear after so they may simply have one or two programmes with us or one consumer has over 200 programmes.”
Programmes, she explains, are the completely different manufacturers agencies take care of and handle by the affiliate community.
Awin splits its agencies into 4 essential classes. Large media agencies, which incorporates the likes of Mediacom and iProspect that could be a part of a wider group; affiliate efficiency agencies; micro agencies which embody consultants inside affiliate marketing or start-ups; and PR agencies.
“Then we decide a few focus companions throughout them so none of it’s primarily based on quantity, it is carried out on their wants so in the event that they’re reaching out to us extra we’ll put them into our consumer focus record.”
Performance, support and the longer term
In comparability with the standard manner of working with PR and difficulties monitoring the gross sales pushed by {a magazine} unfold for instance, the platform can showcase what content material is working to increase gross sales.
“It is efficiency primarily based, so that you’re getting a very sturdy return on funding (ROI). Everything is measurable, clear, tracked, you may see the whole lot. It’s very easy to optimise as a result of you may shortly spot the place the efficiency is robust and the place it may be higher,” she defined.
“The present illustration throughout agencies is minimal so there’s nonetheless a lot work to be carried out, it is positively improved over time with content material companions and PR alternatives throughout conventional publications like Future.
“From an company aspect, we have seen a large inbound of agencies wanting to stand up expert on affiliate marketing, wanting to utilise the efficiency mannequin and the way they’re paying them as effectively.”

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