Havas Media Group has appointed Prayarana Aryan (pictured) as head of eCommerce. Based in Singapore, Aryan will assist unlock and help shoppers in {the marketplace} area whereas reporting to Deason Lee, govt director, digital technique and consumer options, Havas Media Group. Aryan brings with her over 14 years of expertise throughout advertising, technique, retail and eCommerce. Aryan was beforehand in Canada, the place she was director, consumer lead at UM Worldwide and, earlier than that that, VP, gross sales and advertising at Testoper Community. Prior to that, she was based mostly in Indonesia the place she labored as nation media lead (consciousness, efficiency and shopper) at Unza Vitalis, technique and integration director at OMD Worldwide.
At the identical time, Havas Media Group launched its full service eCommerce offering, Havas Market, in Singapore. Havas Market’s end-to-end resolution goals to help shoppers seeking to remodel their commerce strategy in order to succeed in an engaged viewers throughout a extremely aggressive class, the company stated in an announcement. Havas Market can even present a complete understanding and evaluation into the model’s eCommerce setting, together with marketplaces’ reminiscent of Amazon, Lazada, Shopee, TMALL, JD.com, Social Commerce, D2C, and eRetail. “This strategy will likely be guided by Havas Media Group’s distinctive Mx (media expertise) course of that makes use of connection, context and content material to create probably the most significant expertise for a shopper,” Havas added.
Lee stated that the eCommerce area in Singapore has seen large progress with a shift in purchasing behaviour publish pandemic. “I’m assured that beneath Aryan’s stewardship, Havas Market will assist shoppers drive gross sales throughout the total purchasing ecosystem to optimise their e-retail companies,” he added.
Meanwhile, Aryan stated that she seems to be ahead to her previous expertise and Havas Market’s capabilities to future proof and remodel the company’s shoppers’ companies. MARKETING-INTERACTIVE has reached out to Havas Media Group for added data.
Separately, Havas Media Group Singapore promoted Russell Lai to chief industrial officer in May this yr. In his new position, Lai oversees the media choices and industrial priorities of the group, overlaying two company manufacturers – Havas Media and Arena Media. In the new position, he studies to Jacqui Lim, who lately expanded her position as CEO of Havas Media Group SG, to tackle an extra title as chief progress officer of SEA & North Asia of Havas Group. Lai has been with the company for seven years as managing director of Havas Media, seeing by the expansion of the company which has received a number of awards in the media company of the yr class at of MARKETING-INTERACTVE’s Agency of the Year awards since 2016. He has additionally labored with media company manufacturers reminiscent of IPG, Zenith and PHD
Havas Media Group made a number of management hires final November as nicely, to bolster its Singapore and regional operations as a part of its progress plans in the areas of knowledge and digital excellence and strategic enterprise management. It appointed Leroy Lim as strategic enterprise lead for Singapore and regional progress and consumer lead for SEA, Deanson Leeas govt director of digital technique and options, and Ellen Dunkley as efficiency advertising lead in Singapore. According to the company then, the appointments come behind robust enterprise momentum and the rising digitalisation ambitions of shoppers; as they bounce again from the pandemic to aggressively regain and develop their enterprise by extra agile advertising methods.
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https://www.marketing-interactive.com/havas-media-group-names-ecommerce-lead-in-line-with-new-offering
