Marketing Officer (Performance & Affiliate Marketing)
£33,977 – £38,360 plus advantages
Permanent, Full-time
Ref: BUS00491
We are in search of a passionate Marketing Officer (Performance & Affiliate), to affix the Programmes Marketing group at Imperial College Business School.
This is a chance for a digital marketer to run promoting campaigns throughout numerous platforms – Google, Bing, Facebook, Instagram, YouTube, TikTook, Snap to call just a few – and have interaction a global viewers with their adverts.
Working as a part of Imperial College London, that is an thrilling function for a marketer to excel in and run campaigns that compete with the world’s high Business Schools.
Duties and obligations
As the Marketing Officer (Performance & Affiliate), you’ll help the Marketing Manager to ship promoting – PPC: Search, Discovery, Display, Social, and online marketing campaigns that generate leads aligned to Imperial College Business School’s targets of attracting high-calibre college students from around the globe.
You will implement advertising and marketing campaigns throughout the Business School’s diploma programmes (MBA, MSc, PhD, Summer School, and Undergraduate), and report on their success. You will work carefully with a media company to ship campaigns that ship viewers development in goal areas and convert potential college students to candidates.
Working throughout social media, affiliate companions and better training media, the leads you generate will feed instantly into our CRM, and you’ll goal current contacts with aspirational media campaigns.
You shall be in common contact with our media company and help the Marketing Manager to handle this relationship. You shall be utilizing insights from your individual evaluations of campaigns to implement enhancements for future marketing campaign efficiency
Essential necessities
Educated to a level, or equal, ideally in Business, Marketing, or one other related topic, or equal expertise in an identical or associated function
Experience in planning, implementing and analysing efficiency advertising and marketing campaigns
Significant expertise in coordinating paid social media campaigns
Experience in working with third-party and online marketing campaigns to advertise a model or product
Experience in strategic media planning together with creating briefs and viewers focusing on
Experience of utilizing Google Analytics and offering studies on advertising and marketing efficiency utilizing a variety of selling analytics instruments
Experience of writing copy for a number of audiences and mediums
Experience of prioritising duties and managing a busy workload efficiently to make sure that deadlines and targets are met
Comprehensive understanding of the digital advertising and marketing panorama, efficiency advertising and marketing ways, and metrics
Excellent written communication expertise together with writing and modifying for the net, e-mail advertising and marketing and social media
Ability to jot down clearly and appropriately for numerous audiences with wonderful consideration to element and proof-reading expertise
Ability to analyse and interpret quantitative and qualitative knowledge to tell advertising and marketing exercise
Further Information
Full particulars of this function will be discovered within the Job Description.
This is a full time and open-ended place, and you may be based mostly within the South Kensington campus.
Should you require any additional particulars please contact: Mike Igbins, Marketing Manager (Performance & Affiliate): [email protected]
Closing date: 20 July 2022.
To apply please click on right here Marketing Officer (Performance and Affiliate Marketing) | Jobs | Imperial College London
https://www.timeshighereducation.com/unijobs/listing/301112/marketing-officer-performance-and-affiliate-marketing-/
