Direct-to-consumer (D2C) magnificence and wellness model WOW Skin Science has appointed Priti Rajput as Vice President, Marketing (WOW Skincare and Haircare). At WOW Skin Science, Rajput will work intently in growing advertising and marketing methods and plans throughout channels and mediums.
Manish Chowdhary, Co-Founder, WOW Skin Science stated, “Her wealthy expertise in innovation, model administration, and shopper perception, will show resourceful in serving to WOW Skin Science to thrive and develop in this age of digital transformation. We consider that she will likely be a tenacious chief who will assist WOW Skin Science nice heights in the close to future.’’
In her new function, Rajput’s core obligations will entail strategizing and main communication campaigns to drive model targets throughout the topline and bottom-line for the skincare and haircare portfolio, directing and coordinating advertising and marketing efforts to ship on the model’s progress throughout on-line and offline channels. She can even be in cost of figuring out potential white areas for the following spherical of progress leaps.
“WOW Skin Science’s values and ethos of offering shoppers with protected and pure options whereas guaranteeing a greener tomorrow has all the time resonated with my very own private values. I’m trying ahead to leveraging my expertise and experience to additional strengthen WOW’s place as the go-to magnificence and private care model,” Rajput said.
With her huge repertoire in the sphere of innovation, model administration, and advertising and marketing for over 12 years, Rajput has led the private care portfolio for the GoodGlamm group and was the worldwide head of class, hair color, hygiene for Godrej Consumer Products Limited. She was additionally chargeable for haircare and skincare for Loreal Paris South Asian market. Rajput has additionally lent her experience as a senior supervisor for innovation and advertising and marketing combine improvement for Garnier Hair Care in India and Australia.
https://www.indianretailer.com/news/wow-skin-science-ropes-in-priti-rajput-as-vp-marketing.n13765/
