SOFTSWISS affiliate platform Affilka opts for cost-per-lead
Aug 09, 2022
Newsdesk
iGaming, Latest News
 
Affilka, an affiliate advertising platform for the web gaming sector, says it has adopted a cost-per-lead (CPL) fee mannequin, relatively than a cost-per-action (CPA) one.
The platform is a product of SOFTSWISS, a software program supplier for on-line casinos and bookmakers.
“Through CPL offers, iGaming operators can enhance model consciousness and appeal to associates from different niches. CPL pays lower than CPA, however converts higher” by way of producing enterprise, acknowledged Anastasiya Borovaya, head of product at Affilka, cited in a latest press launch.
Affilka mentioned that not like the CPA fee mannequin, which required particular actions comparable to a deposit or additional gaming exercise from gamers upon registration, a CPL association supplied funds for all registrations.
But below CPL, iGaming operators can exclude commissions for gamers who both haven’t been verified, have one other account within the on line casino, have been disabled, or have set a self-exclusion restrict.
Affilka by SOFTSWISS lately handed the milestone of 150 purchasers in its portfolio.
https://www.ggrasia.com/softswiss-affiliate-platform-affilka-opts-for-cost-per-lead/
