FOR THE LEDGER
The three-year-old Enterprise Main Street program earned statewide recognition lately for its profitable downtown promotions and actions.At Main Street Alabama’s Ninth Annual Awards of Excellence dinner Aug. 18 in Auburn, the Enterprise program gained 4 main awards.Chad Wester, downtown enterprise proprietor and advertising and marketing supervisor for Friends of Main Street, was honored because the “Main Street Hero” of the yr. Main Street Enterprise was introduced the Excellence in Promotion Award for its Spring Festival: Easter Hat Parade, together with the Excellence in Business Promotion Award for the “Come & Get Your Love” promotion close to Valentine’s Day in February. A downtown enterprise, “Bliss on Main Salon,” was additionally honored with the Excellence in Building Design Award for the façade and inside renovations to their downtown location.“We are so proud to have such an energetic and profitable Main Street Enterprise Board of Directors and Friends of Main Street group,” mentioned Main Street Enterprise Executive Director Mariah Montgomery. “These awards assist us honor these volunteers and committees who work so laborious to develop our downtown district. This additionally helps us inform the remainder of the state about all the good issues taking place right here in Enterprise.”
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Enterprise Mayor William E. Cooper congratulated Montgomery, volunteers, companies and all who labored to create one other award-winning yr for Main Street Enterprise, and he thanked them for his or her contributions to rising and creating Enterprise economically and as a vacation spot for purchasing, eating and enjoyable experiences.Main Street Enterprise has gained a number of awards since its designation in June 2019 after being chosen in an intense and aggressive course of involving municipal candidates from throughout the state.Main Street Alabama’s President and State Coordinator Mary Helmer Wirth, and Assistant State Coordinator Trisha Black, mentioned the awards ceremony honors initiatives and people in designated Main Street communities throughout the state that made great impacts of their respective communities.“We celebrated the accomplishments of native Main Street applications,” Wirth mentioned. “These applications signify small rural cities in addition to bigger, extra city communities. The variety of those communities makes each distinctive, every are working inside their very own capability to enhance, reinvigorate, and revitalize their downtown or neighborhood industrial districts. We have been impressed by native success tales and by the companies, organizations and people who’re devoted to creating their communities the most effective they are often.”The Main Street Hero Award acknowledges people who’ve made an excellent contribution to their native Main Street program. Montgomery mentioned Wester’s great contributions got here within the type of profitable advertising and marketing methods that introduced curiosity and participation to the occasions.The Excellence in Promotion Award singled out the Spring Festival: Easter Hat Parade as an excellent particular exercise that promotes the Main Street district by creating a high quality genuine occasion that generates site visitors within the district. The Spring Festival was made potential by means of a partnership between Main Street Enterprise and Friends of Main Street.Additionally, the occasion featured free arts and crafts actions for kids offered by native church buildings. In order to extend curiosity within the Spring Festival, movies of the Main Street “Peep” character exploring downtown have been made and shared on-line previous to the occasion. Downtown companies additionally displayed their fantastically embellished Easter hats of their home windows to advertise the Easter Hat Contest. It was the primary yr that the Easter Hat Parade and Contest, began a number of years earlier than on the Enterprise Farmers Market, had develop into an exercise on the Spring Festival.“The April 9 parade and contest have been a wild success and the Spring Festival noticed a rise of attendance by 2,333 guests,” Montgomery mentioned.The “Come & Get Your Love” occasion a few months earlier than the Spring Festival gained the Excellence in Business Promotion Award for its potential to create curiosity and draw crowds to downtown for a high-quality exercise.Montgomery mentioned the downtown companies labored effectively collectively to advertise the occasion by posting images previous to the occasion. The indicators inspired everybody to “Come & Get Your Love at our retailer/restaurant/enterprise/and so forth.” Main Street Enterprise additionally promoted the person companies’ low cost, sale or different particular providing for the day.The occasion additionally featured a stay radio distant by KMX Radio, a drawing for a $250 purchasing spree, the KMX Kiss Cam and the Blooms flower truck. Two commercials have been made previous to the occasion that have been shared on-line.Jennifer and John Hickman’s façade and inside renovation efforts earned them the Excellence in Building Design Award that acknowledges excellent accomplished design initiatives. The Hickmans bought a dilapidated downtown property and spent about $300,000 to rebuild it right into a fantastically designed hair salon, Bliss on Main. Montgomery mentioned the constructing has added magnificence and character to the downtown district.This yr marked the primary Main Street Awards of Excellence expertise for Montgomery, who took on the position of Main Street Enterprise director in February after Cassidy Kendrick left the place to take a Main Street directorship in Georgia.“It didn’t take very lengthy for me to comprehend what an incredible staff now we have in our Main Street Enterprise Board of Directors, Committees and the Friends of Main Street group,” she mentioned. “I really feel very fortunate to work with such energetic volunteers. We is not going to be slowing down anytime quickly and we’re excited to maintain making progress in Downtown Enterprise.”The Awards of Excellence acknowledged winners within the classes of preservation, historic rehabilitation, fundraising, public relations, public/non-public partnerships, enterprise improvement, financial affect, adaptive reuse, promotion, enterprise promotion, advertising and marketing, placemaking, non-historic constructing design, and planning & public area.The full checklist of winners and descriptions will be discovered on the Newsroom web page on Main Street Alabama’s web site, www.mainstreetalabama.org.
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