JOB TITLE: Manager, Marketing & CommunicationsDEPARTMENT: CommunicationsPOSITION STATUS: Permanent, Full-time, Non-UnionLOCATION: Brampton or SSM Campus SUPERVISION RECEIVED: Director of Communications SUPERVISION EXERCISED: Senior Communications OfficerDigital Communications Specialist Marketing & Communications OfficerCommunications & Marketing AssistantPRIMARY FUNCTIONS:Supervision, Marketing & Communications 40%Strategy Execution 40%Administration 20%Total 100%Working beneath the course of the Director of Communications, the Manager, Marketing and Communications will reveal management with the objective of advancing strategic advertising and marketing and communications targets as they pertain to established institutional priorities. The Manager instantly oversees help employees throughout the Marketing and Communications Team to develop and execute recognized advertising and marketing and outreach methods to help continued enrolment development, enhance consciousness of name and institutional particular mission, and the continuing improvement of constructive relations with inside (college students, school, employees and Board) and exterior (all ranges of presidency, submit-secondary companions, employers, donors, and most people) stakeholders. RESPONSIBILITIESSupervision, Marketing & CommunicationsOversees and screens the day-to-day work of the Marketing & Communications Team within the improvement and execution of strategic inside and exterior advertising and marketing and communication actions by:- Establishing efficient communications buildings, processes and workflows required to make sure efficient and constant inside and exterior communications that align with key institutional messages and strategic priorities. – Working intently with the Director of Communications, VP Growth and External Relations, the Office of Advancement, Office of Strategic Enrolment and others to make sure lively participation in key neighborhood initiatives and committees that advance Algoma’s institutional profile. – Ensuring related actions and Key Performance Indicators (KPIs) related to Strategic Enrolment Management, Advancement and Marketing and Communications are realized by means of efficient implementation of promoting and communication methods aligned with established objectives, together with the event of promoting supplies to help recruitment campaigns. – Ensuring Algoma University has advertising and marketing methods and mechanisms in place to deal with inside and exterior wants in a fashion per the mission, imaginative and prescient and values of the University.- Overseeing web site content material improvement, updating and evaluation, video content material creation, social media administration throughout a number of platforms and the event of promoting materials.- Overseeing the publishing of bi-weekly digital newsletters for workers and college students.- Overseeing the advertising and marketing-associated components of media and funding bulletins, settlement signings, conferences, and different particular occasions. – Developing focused memos and electronic mail messaging pertinent to the position.- Hiring, coaching and supervision of scholar assistants who help with the advertising and marketing and communications departmental actionsStrategy Execution Provides management within the improvement and execution of promoting and communications methods to help the Office of the President, Student Recruitment, Advancement, and different institutional precedence areas: – In session with the Directors of Strategic Enrolment and the Director of Communications, develops short- and lengthy-time period advertising and marketing and communication plans, which help recruitment efforts over the varied phases of the enrolment administration funnel (prospect, applicant, present scholar, graduate)- Collaboration with the Manager of Alumni and Strategic Initiatives on advertising and marketing and communication-associated necessities for the environment friendly improvement and publishing of biannual Algoma U Today journal (print and digital)- Supporting the creation of publishing of the President’s Board and Annual Reports, offering common stories to help institutional priorities, tasks and initiatives. -Provides experience and steering to quite a lot of associated committees/groups such because the Strategic Enrolment Management Task Force, Recruitment Team, Communications Team, and so on.- Assists the Director of Strategic Enrolment (total) and particular person Schools with the University on the event of coordinated detailed brief-time period (one-12 months) advertising and marketing plans, based mostly on established objectives and budgets.- Assist with the efficient implementation of the methods/motion objects outlined within the related advertising and marketing plans. – Conduct annual advertising and marketing exercise audit and competitor evaluation for each digital and print supplies. Use outcomes to help steady enchancment of all advertising and marketing instruments.- Serves as Marketing and Communications result in work alongside the Managers of Domestic and International Recruitment to make sure the profitable and environment friendly planning, coordination and implementation of varied recruitment occasions – Ontario Universities – Fair, Open Houses, Guidance Events, and so on.- Tracking and administration of promoting funds particular to common college promotion which counterpoint recruitment campaigns developed by the Strategic Enrolment Team.Office Administration Oversight- Ensure the suitable assortment, evaluation and reporting of information required for the event of promoting methods and evaluation, strategic planning and choice making to help broader – Institutional targets – Monitor and course of advertising and marketing and communications employees expenditures- Track employees trip/additional time/sick (VOS) time – Research and keep updated on business and market tendencies as they relate to advertising and marketing, communications and different associated actions – Participate in college committees, particular tasks or signify Algoma at exterior occasions as required- Ensure the very best stage of professional-exercise and repair for the Marketing and Communications Departments, the Office of the – President, Advancement and different precedence areas – Advise on draft insurance policies and procedures – All different duties as assigned WORKING CONDITIONSPhysical Effort RequiredMinimal: Some lifting/bodily effort required for transportation of supplies and setup for varsity visitsPhysical AtmosphereMinimal: Minimal publicity to disagreeable/unpleasant situations. Irregular and prolonged working hours at occasions, as a result of assembly schedules and particular features. Frequent journey between campuses. Sensory ConsiderationConsiderable: Work requires a frequent want to focus on quite a lot of sensory inputs for a prolonged period requiring diligence and a focus. Considerable multi-tasking, excessive consideration to element required. Mental StressConsiderable: High paced and deadline pushed surroundings, with frequent distractions and interruptions. MINIMUM QUALIFICATIONS- Bachelor’s Degree in Marketing, Communications or associated self-discipline and three-5 years of promoting associated expertise in progressively senior/supervisory positions. – A monitor report of assembly or exceeding efficiency targets- Excellent information of applied sciences, instruments and software program required to help advertising and marketing actions together with working information of graphic design (InDesign, Adobe Suite, Canva, Publicate), social media administration. – Proficient in the usage of pc functions/platforms, G-Suite- Excellent information of budgeting, workplace administration and administrative functions- Experience inside a cross-cultural work and studying surroundings an asset- Excellent time administration, organizational and downside-fixing abilities required- Excellent modifying, content material creation, verbal and written communication skills- Excellent information evaluation, monetary administration and funds improvement skills- Knowledge of University insurance policies and procedures, and an understanding of the college’s organizational construction, its governance, in addition to the broader submit-secondary sector is an asset – Demonstrated means to affect others, create alignment, generate dedication to objectives and encourage others to motion – Experience main advanced and multi-stakeholder tasks – Experience working inside a posh, unionized environment- Ability to take care of privileged and confidential info – Ability to use sound judgment, tact and diplomacy- Ability to handle a number of priorities to make sure deadlines are met- Valid driver’s license- Willingness and talent to journey as needed- Commitment to understanding Algoma University’s Special Mission and The Seven Grandfather Teachings- Vulnerable Police sector examine is requiredPlease submit a resume and canopy letter (mixed PDF) to [email protected] no later than 4:00pm on Friday, August 19, 2022.____________________________________________________________________________Algoma University is strongly dedicated to fostering variety and inclusivity inside our neighborhood and is an equal alternative employer. The college invitations and encourages functions from all certified people who would contribute to the additional diversification of our Institution, together with fairness-looking for teams which might be historically underrepresented in employment (Indigenous peoples, racialized individuals, girls, individuals with disabilities, and 2SLGBTQQIPA+ individuals). In accordance with the Accessibility for Ontarians with Disabilities Act, 2005, upon request, lodging shall be supplied by Algoma University all through the recruitment, choice, and/or evaluation course of to candidates with disabilities. Please be aware that the profitable candidate shall be required to offer a Police Vulnerable Sector Check as a situation of employment. This place is open to all certified candidates, though choice shall be given to Canadian residents and everlasting residents of Canada.
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Manager, Marketing & Communications – Sault Ste. Marie News
