Ogilvy Thailand has appointed Chatree Chokmongkolsatian as its new Chief Strategy Officer. Before becoming a member of Ogilvy, Chokmongkolsatian was Head of Business and Strategy Group at Cheil Worldwide in Bangkok, specializing in Digital and Retail Marketing. Prior to that, he spent seven years at JWT, almost six of these as Communication Planning Director. He has labored with main manufacturers together with Samsung, Siam Commercial Bank (SCB), Nestle, Advanced Info Service (AIS), Thaibev, and Beiersdorf.“Every marketer these days has been challenged head-on by the quickly altering social circumstances, media consumption behaviors, in addition to know-how panorama,” mentioned Chokmongkolsatian.“The advertising resolution that labored three months in the past is probably not so efficient right this moment, and Advertising is probably not the one resolution to shoppers’ issues. Building distinctive experiences for merchandise or manufacturers wants an omnichannel method, as every methodology has completely different goal and means of reaching clients, and as we live within the age the place individuals are keen to pay charges for ads-free viewing and are tremendous strict with their private knowledge and privateness.”Nopadol Srikieatikajohn, Chairman of Ogilvy Thailand added “Chatree is a good instance of the brand new era of leaders who set new requirements for each work that they do, with profound data and experiences within the ever-changing Modern Marketing methods and ways, paired with deep understanding of shoppers’ companies. All of this makes Chatree the proper particular person to steer our Strategy functionality and pioneer new strategic choices for our firm and shoppers’ progress.”
https://www.brandinginasia.com/ogilvy-thailand-appoints-chatree-chokmongkolsatian-chief-strategy-officer/
Ogilvy Thailand Appoints Chatree Chokmongkolsatian Chief Strategy Officer
