Industry veteran Ivan Sanchez will oversee international progress initiatives and new product growth at CIEN+. [Photo: CIEN+]
Dallas-based CIEN+, an award-winning advertising and marketing agency specializing in Cultural Intelligence options, introduced that it has expanded its govt management group with the addition of Ivan Sanchez as chief progress and planning officer.
Sanchez will oversee the agency’s international progress roadmap, to proceed to leverage CIEN+’s distinctive proprietary capabilities in A.I. powered-insights, strategic planning, and inclusive inventive providers.
“Ivan joins us at a time during which responding to fast change and cultural shifts with agility and empathy is vital for organizations and manufacturers to attain their full enterprise and inventive potential,” Lili Gil Valletta, co-founder and CEO of CIEN+, stated in an announcement. “Ivan brings each the expertise of a seasoned business veteran with the innovation and cultural imaginative and prescient of an entrepreneur and founder, which is able to assist us speed up our choices and impression available in the market.”
The Cultural Intelligence advertising and marketing agency gives proprietary AI-powered market analysis with Cultural Intel, enterprise technique, and inventive advertising and marketing options designed to succeed in at the moment’s numerous and fast-changing market.
Prior to CIEN+, Sanchez was chief technique officer at Dentsu International and held numerous positions at BBDO, GlobalHue, and co-founded and bought the company Talk-Word of Mouth, a agency centered on influencer advertising and marketing for the Latin American area.
Sanchez has impacted the advertising and marketing methods of iconic manufacturers corresponding to Pepsico, General Motors, Verizon Wireless, Pernod Ricard, Microsoft, Diageo, and The Coca Cola Co, amongst others, CIEN+ stated in an announcement. His work has been honored with Effies, Cannes Lions, and different international awards.
“Data and tradition are two key belongings I’ll leverage in my position to assist our purchasers obtain robust client understanding, enterprise progress, and social good to impression companies and communities positively,” Sanchez stated in an announcement.
CIEN+ is an unbiased minority-owned and woman-owned agency, listed by Inc. Magazine as one among America’s Fastest Growing Private Companies in 2022.
“I’m assured that his views will assist us elevate and innovate how we proceed to activate the ability of information, creativity, and tradition to anticipate market dynamics and empower purchasers in new methods,” Enrique Arbelaez, co-founder of CIEN+ and creator of the CIEN+ Innovations Lab, stated about Sanchez.
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https://dallasinnovates.com/cultural-intelligence-firm-cien-adds-chief-growth-and-planning-officer/
