🚀Entering Tech #004: How to become a social media manager

#Issue 004
How to become a
social media manager

Hi 👋🏾

If you like being on-line listening to different folks exhibit what they’ve—or don’t have—ten you’ll love this week’s tech profession. It’s all about exhibiting off your manufacturers or corporations.
This week we’re changing into a social media manager, your web besties. Read on for extra gist on what to anticipate, what not to anticipate, and what corporations and the general public anticipate from you (for higher or worse).
by Immaculata Abba, Caleb Nnamani and Timi Odueso.

Tech trivia questions

Some trivia earlier than we start. Answers are on the backside of this article. 

What is the oldest social media community?
Which social media platform has essentially the most customers?

Who is a social media manager?

You’ve undoubtedly heard about social media managers.
You understand how each firm, model or superstar nowadays has a Twitter, LinkedIn, Instagram and even TikTok account?
It’s all social media managers. They’re the brains and fingers behind the display screen.
💡 About 59% of the world’s 7 billion+ inhabitants is on social media; that’s 4.70 billion folks both watching movies on TikTok, connecting with pals on Facebook or becoming a member of 7 PM Spaces on moaning on Twitter. 
Social media managers current manufacturers to these folks utilizing content material creation to endear you to totally different merchandise. They are the digital voices and neighborhood builders that amplify the work of companies and folks. 
Think about any time you’ve purchased merch from a superstar or a firm? Or take into consideration tweets you’ve seen that made you purchase a product. That’s what social media managers do, they market services by storytelling and neighborhood constructing. 
An incredible instance is the Netflix Naija Twitter manager who makes use of tone and tendencies to get extra subscribers for the corporate. Because the social media manager tweets relatable issues, extra folks will comply with the web page and so they’re extra seemingly to join Netflix due to it.

They go by different names too together with digital marketer, model manager, viewers engagement manager, and neighborhood manager.
🌟The excellent news? Social media administration is without doubt one of the few tech roles you may study and do with simply your cell phone.

How social media managers work

Social media managers are answerable for monitoring, evaluating, measuring and growing the presence of manufacturers on-line.
The highest social media managers are ready to assist manufacturers acquire extra prospects by the next steps:

How do they do that? Well, right this moment’s visitor—TechCabal’s Bright Azuh Ucha—has given us the dos and don’ts on how social media managers work.

The Dos and Don’ts

Do create a social media technique. It’s the very first thing it’s best to do in your first week as a social media manager. It will listing issues just like the social media websites you need to use, the form of tone you’ll take, and the phrases or pictures you’ll and received’t use.

Do create totally different content material for every platform. What bangs on Twitter falls flat on Facebook—and never simply because Facebook persons are of a totally different species. Each social media platform you utilize has a totally different viewers so that you want to discover out what content material works for every. Pictures may fit on Instagram however lengthy posts may fit higher on Facebook.

Do create a social media calendar. As a social media manager, you’re all the time plugged in so there’s a tendency to have data overload. A social media calendar will show you how to plan and create common content material, even when there are tendencies. Here’s a free template from Hubspot.

Do interact. There are not any introverts on social media, the web should masks your shyness. You want to interact your viewers, like and reply to their feedback and questions. If they really feel such as you pay attention to them, they’ll be again for extra.

Don’t do an excessive amount of. Know when to cease. Once in a whereas, there’ll be tendencies you may leap on however don’t do an excessive amount of. Maybe a few well-timed posts however nothing extra. Don’t be the web explorer of tendencies. 

Don’t get connected. Social media managers are the receiving finish of no matter persons are saying about a model, good or dangerous. So don’t get atatched to the reward or criticism; your work just isn’t you. 

What are the instruments of a social media manager?

Skills wanted: Content creation, easy design expertise, copywriting, and storytelling.

Salary vary: ₦85,000–₦420,000 per 30 days || Ghana: GHC700–GHC3,000 per 30 days || Kenya: Ksh 25,000–Ksh 351,000 per 30 days.

Social media managers do fairly a bit: content material creation, designing, scheduling, analytics. Here are the easy-to-use instruments that the majority use to see this by.
✍🏾 Writing/Storytelling: The bulk of a social media manager’s work lies in storytelling so listed here are instruments they use:
Google Docs || Microsoft Word or any writing software program.
🎨 Designing: Social media managers should not designers, however realizing how to make easy designs and templates make their jobs sooner. Here is one easy-to-use software most use:
Canva
📊 Analytics: Social media managers measure the tendencies. They’ll consider their very own followers and engagement—and their rivals’ too—to uncover which sort of content material strikes the enterprise ahead. Tools they use embody:
Google Analytics || HubSpot || Facebook Insights || Twitter Insights || Buffer
🗓️ Scheduling: Need we clarify? Tools social media managers use to schedule embody:
Buffer || Later || Canva || Dlvr.it

Hear it from a social media manager
This week, we’ve introduced TechCabal’s very personal social media strategist, a model manager who tripled TechCabal’s social media following and attain inside 18 months.

Bright Azuh is a digital advertising and marketing fanatic who helps manufacturers develop their social media platforms. She has a demonstrated work historical past in print, tech and music media in addition to startups. She is expert in content material advertising and marketing, social media advertising and marketing, storytelling, journalism, e mail advertising and marketing, copywriting, media relations, and company communications.

Freelance Reporter, The Guardian
2017–2019

Content Developer, Boomplay
2019–2020

Digital Editor & Content Developer, Transnt Music Ltd.
2019–2020

Writer/Editor, Cloout
2019–current

Brand Social Media Strategist
2020–current

Q. We already know who a social media manager is. Who just isn’t a social media manager?
Social media managers should not inventive groups; we aren’t an all-in-one inventive crew. We should not full-time designers, bloggers or video editors. Companies have misconceptions that SMMs have to design and do all these however it’s not all the time so. 
Yes, many SMMs have these expertise however they’ll’t do all of it. Social media managers want the assist of inventive groups should you actually need them to have sufficient time to creatively suppose up options that assist your model develop. 

Q. When and why did you select to become a social media manager?
In 2020, I labored as a content material author for a firm throughout the Big Brother Naija Lockdown finale and so they wanted a live-tweeter—I did that for only one hour. 
Then I joined TechCabal in December 2020 as a reporter and a social media strategist and that was my first go at social media full-time. Because I resumed in December, there wasn’t a lot we may do for 2020, however once we resumed in 2021, I began to create the TC model, crafting the model and visuals slowly, whereas nonetheless writing 2 articles per week. 
Then later that very same 12 months, I used to be provided the choice to do social media administration full-time and I selected it.
I selected it as a result of I wished to study development and product and product advertising and marketing. I used to be already having fun with studying about numbers and development advertising and marketing; it made me completely happy.

Q. It seems that social media managers use a lot of instruments. How ought to newbies navigate this?
A number of these instruments don’t have all of the options you want; at the very least not their free variations. That’s why you want a number of instruments.
For instance, FB Analytics doesn’t provide you with correct evaluation or analytics from months again. 
LinkedIn too doesn’t provide you with hyperlink clicks to web site, it provides you clicks in whole for all of the clicks on the put up even when it doesn’t take you anyplace. On Twitter Analytics, you may’t get the variety of followers you gained in a day or the whole variety of unfollows. You have to use instruments to get all these metrics. 
The greatest method to select a software is to determine what metrics are necessary to your organization and search for instruments that may show you how to.

Q. What are the misconceptions folks have about your function?
People additionally suppose that social media administration is “simply posting”. We hear it on a regular basis, however it’s not that easy. If it have been, all manufacturers could be succeeding on-line. 
There’s additionally the misperception that social media managers are magicians and that they need to have the opportunity to make all issues go viral. They cant, no social media manager is aware of which of their posts will bang or not. You can play the pattern and sometimes instances, it can work however the in order for you constant development and visibility, your social media managers’ work have to be supported by paid media. 

Q. What would you modify about social media administration should you may?
Companies want to be extra versatile with their social media administration. Try new issues, experiment together with your content material. You by no means can inform what your viewers would possibly love. 
And please, pay your social media managers. Pay them properly and in accordance to the work they do. Social media managers are a few of the least paid folks in tech and if i may change something, it’s the form of reward social media managers get for the work they put in and the worth they carry. 

You may be a social media manager too
If you’re all for attempting your hand at social media administration, listed here are a listing of sources.

Social Media Marketing Course: Get Certified in Social Media Strategy by Hubspot

Price: Free (for one week)

Duration: 4.05 hours

Tools Needed: Internet + laptop computer

Level: Beginner

Get Course

Social Media Management & Marketing by Skillshare

Price: $19/Month

Duration: 4 hours

Tools Needed: Internet + cellphone or laptop computer

Level: Beginner and Intermediate

Get Course

Content Marketing Course: Get Certified in Content Marketing by Hubspot

Price: Free

Duration: 7.24 hours

Tools Needed: Internet + cellphone or laptop computer

Level: Intermediate and Advanced

Get Course

Social Media Management Course (Meta Platforms) by Coursera

Price: $49/Month

Duration: 13 hours

Tools Needed: Internet + cellphone or laptop computer

Level: Intermediate and Advanced

Get Course

Understanding Social Media Promotion by HubSpot

Price: Free

Duration: 45 minutes

Tools Needed: Internet + cellphone or laptop computer

Level: Beginner

Get Course

Ask a techie

Q. How can I get a social media manager job with out expertise?
You can’t, at the very least not with out the aptitude for it. Most folks suppose “expertise” has to imply years and years of labor however for a variety of roles, particularly entry-level roles, expertise means proof that you simply’ve achieved significant work in a discipline. 
Before any model permits you handle their social media profiles, they want to see proof that you know the way to deal with your self on-line and create voices that may enhance their development. The social media manager is the voice of the corporate, whoever manages it will need to have data and/or expertise. For that, you undoubtedly want data so should you’re wanting to get a job in social media administration, take content material creation and development programs that may show you how to display your potential to interact the viewers. 
That’s all we will take this week. Have any questions on working in tech? Ask away and we’ll discover solutions for you.👇🏾

Ask a query

Tech trivia solutions

It’s Six Degrees, a social community platform launched in 1996 that allowed customers to arrange profile pages, create lists of connections, and ship messages inside networks.

It’s Facebook! Facebook has about 2.9 billion customers and it was the primary social media platform to attain the mark. YouTube and WhatsApp aren’t too far behind although.

Opportunities

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