Greek tourist ports in today’s fast changing environment: Challenges, opportunities and new marketing strategies

Olympia Ok. Anastasopoulou delivering her slides speech

As promised yesterday in our transient bulletin, we deliver you right here beneath the effectively documented complete speech of Olympia Ok. Anastasopoulou, the Secretary General for the Tourism Policy & Development of Greece, delivered on the second Day of Propeller Club’s 96th Convention and Conference in Athens, a greater than an fascinating account:

Ladies and gents,I’m very happy to be collaborating in the works of the 96th Annual International Convention and Conference addressing the event of ports from the Greek delivery tourism perspective, and I wish to take this chance to thank the first Vice Chair of the Organizing Committee, Mrs Dorothea Ioannou, for the invitation.

Dear associates,

Unfortunately, a as soon as unimaginable, warfare in Europe casts its gray shadow over all social, financial and environmental facets, together with worldwide maritime tourism and delivery.Of course, it’s nonetheless fairly early to foretell its long-term penalties, however this battle will -undoubtedly- have an effect on the aforementioned areas.

However, I actually imagine now could be the time for an prolonged dialogue concerning the opportunities that come up for Greek maritime tourism and yachting in a new period characterised by sturdy volatility, a number of crises, and interconnected networks of stakeholders.

To be extra particular, yachting has demonstrated spectacular resilience in the course of the pandemic because of its inherent traits of privateness and social distancing.

This makes us extraordinarily optimistic concerning the future, as the event of maritime tourism and yachting is among the essential strategic improvement axes for tourism in our nation.At this level let me point out some crucial statistics on the matter:

According to the European Commission, in 2018 greater than 2 million staff had been employed in coastal tourism in the Mediterranean nations of the EU. In this respect, the European Commission promotes coastal and maritime tourism by the Blue Growth Strategy as a software for good, sustainable, and inclusive progress in Europe.

At nationwide stage, coastal and maritime tourism generally is a highly effective software for the event of the financial system with its whole financial contribution amounting to an estimated 1.4-1.5% of Greece’s GDP whereas the oblique contribution is taken into account to be 4 to five instances greater.

After all, Greece is already one of the vital well-liked locations in the world for yachts, for causes which are self-evident:

Christies Real Estate locations the Greek Islands because the 2nd finest vacation spot in the world for luxurious yachting, simply behind the French Riviera and above locations such because the Virgin Islands, Palm Beach, Florida and the Costa Esmeralda of Italy.

According to Bloomberg, Greece has been on the prime of the SuperYachts since June 2021 with virtually 200 moored vessels on June 25, 2021 (soar from 80 in May 2021) after the reopening of tourism.

It must also be famous that Greece ranks on the top-3 of the most well-liked locations in charters market worldwide with a 17% market share, very near the South of France (20% of the market) and Italy (19%).Greece can also be the 4th hottest vacation spot for mega-yachts, a proven fact that creates important pressures on the prevailing port infrastructure but in addition emphasizes the necessity to create specialised berths.

This market phase is displaying important dynamics, with the variety of vessels always growing as 1,000 new tremendous yachts are being constructed worldwide with a further 300 vessels to be added by the top of 2022. Also, in line with VesselsValue, Super Yachts 2021 Sales above 30 meters reached the variety of 887 vessels, a rise of 77% VS 2020 and of 100% VS 2019.

As far because the Greek and International market of promoting Super Yachts in 2020 vs 2019 is anxious, there was a major enhance in gross sales that reached 3 times extra in comparison with the earlier 12 months.These gross sales of Super Yachts the place both from Greek to Greek homeowners or Greek to Foreign homeowners and vice versa.

Orders for new luxurious yachts have set a very excessive document with main constructions on mega yachts about 45 meters lengthy and above. Shipyards for such constructions have already got a number of orders for deliveries till 2025-2026.

At the identical time virtually a 3rd of the world’s cruise liners might be working in Greece this 12 months, in line with Cruise Lines International Association, whose representatives at Posidonia 2022 additionally praised the Greek authorities’s dedication to the goal for zero carbon emissions and the target of other marine gas improvement.

The improve of Greece’s function as a number one cruise vacation spot can also be confirmed by this 12 months’s figures for the nation, CLIA famous in a press release: Out of the 279 cruise ships of CLIA member corporations worldwide, 87 will function in Greece this 12 months, of which 47 will homeport in the nation. This is a development that began in the midst of the pandemic, when Greece led the resumption of cruising, however continues with the identical momentum, CLIA confused.

Indicative is the rise of tourist visitors in the cruise sector by 25%, in comparison with 2019, with in reality, the final cruise arriving on January 5, 2023.

Specifically, in line with information from the Hellenic Ports Association, the variety of pre-bookings of cruise ships for 2022 in Greece reaches 4,939 ships. In 2021, a complete of two,064 cruise ships with 1,418,315 passengers had arrived in our nation, in comparison with 3,979 cruise ships with 5,552,384 passengers in 2019.

In the sunshine of the above specialised type of tourism the Greek State has at the moment developed a plan that evolves in 3 strategic axes:

The improvement of a new enterprise pleasant institutional framework for tourist ports with the purpose of considerably accelerating the related procedures for allocation, contracting, and licensing of tourist ports. The objective right here is to create a good funding surroundings in order to draw important investments.The introduction of a coherent marketing technique that locations thematic tourism and maritime tourism in the middle: We transfer past the normal “sea and solar” mannequin and we additional develop the model identification of the nation by providing a holistic travelling expertise.The institution of a Research and Monitoring Centre for Coastal and Maritime Tourism in the Mediterranean in sturdy collaboration with UN World Tourism Organization: That essential challenge will present us with well timed, comparable, and dependable information frequently on coastal and maritime tourism in our area to raised align and concentrate on our technique.

All the above shall contribute to the substantial improvement of maritime tourism and particularly yachting, with the final word objective of building Greece as a worldwide participant in this key market phase.

In addition, I wish to level out some numbers concerning the monetary instruments provided by the European Recovery and Resilience Fund (European RRF) the place vacationers ports is the no1 focus space: € 160mn in whole might be invested to tourist ports analyzed as follows:

€ 139mn might be invested in in the improve of tourist ports€ 19mn might be invested in offering planning & implementing providers on events that don’t have any such capabilities€ 0,6mn might be invested in DigitalizationTherefore, out of the full of €320mn from the European RRF for tourism 50% might be invested in upgrading touristic ports of Greece.

Ladies and gents,Our motion applies on two ranges: (a) the development of the Infrastructure with the Tourist Ports-Marinas, in addition to (b) the new Marketing Strategy that places nautical tourism on the prime of our priorities.In explicit, the competent Committee of Tourist Ports convened by the General Secretariat for Tourism Policy and Development met for the fourth time in six months to settle points associated to 9 tourist ports all through the nation. Specifically, the next 9 tourist ports proceeded to the subsequent phases:

Marina in Ormos Panormos of D. Lavreotikis (OLYMPIC MARINE S.A.)Anchorage of Tourist Boats at partheni, LerosMarina KalamariaTourist Boat Shelter in Pournia, LemnosTourist Port at Pidali, N. Syros.Tourist Boat Shelter at posidonio in the Municipality of ThessalonikiTourist Boat Shelter in entrance of the Hotel “MIRABELLO S.A.”Tourist Boat Shelter on the Port of Porto Heli, Municipality of Kranidi, ArgolidaAthens Marina (SEF)Furthermore, the operation license of the Tourist Boat Sanctuary in Alypa, Paleokastritsa, Corfu, was issued, which we inaugurated with the Minister of Tourism on August third. Also, main tasks are coming to completion.In addition, as demonstrated by the conclusions of the spherical desk dialogue between the nationwide companions of coastal and maritime tourism of our nation that befell in June 2021 in Athens, on the sidelines of the 66th Session of the Regional Committee for Europe of the World Tourism Organization, though the contribution of maritime tourism to the Greek financial system in phrases of employment and revenue for the islands and coastal areas is critical, there may be nonetheless potential for enchancment in order to turn into a key driver for additional financial improvement of native communities and the Greek financial system as an entire.Moreover, taking into consideration the latest inclusion of the Project “Upgrading of Tourist Ports in the Recovery and Resilience Fund, but in addition the provisions of Law 4442/16 for the acceleration of enterprise licensing, there was an pressing want to change laws in order to simplify and optimize the framework for the allocation and operation of tourist ports.In explicit, the next adjustments had been launched to the invoice that was handed and revealed as Law 4926/22:• Simplification of licensing (transition to an working approval regime of regulation 4442/2016)• Establishment of a legalization process for current tourist port amenities• Possibility of accelerating underneath circumstances, i.e. offering compensating advantages, the constructing coefficient throughout the situated tourist ports with Law 2160/1993.

It is now potential to provoke the tendering process for the concession of a tourist port and the conclusion of the concession contract at some extent in time previous to completion of the allocation process. In this manner, the sooner and simpler implementation of high-value tasks with a land space of greater than 90,000sqm is ensured and is predicted to draw extra curiosity from traders.

It have to be famous that the granted chance of legalizing current amenities doesn’t result in circumvention of the laws and that’s the reason a three-month deadline is supplied for from publication: that is an association that mixes the pro-investment path of the invoice with the initiative for the quickest potential completion of all of the required procedures and the authorized operation of the ports.

Moreover, in line with the new Development Law 4887/2022 that was launched in 2022, there are few choices for Tourist companies (as with all companies): a. to both get funding for overlaying the supported prices, b. tax incentives (waive of taxes on earnings), c. funding for leasing actions for as much as 7 years and d. funding for the new employment associated wage prices. (Note: Mykonos & Santorini are excluded)Dear associates,

Policies to strengthen governance in the tourism sector, assist tourism investments, promote expertise improvement, encourage the digitization of tourism SMEs and promote the sustainable administration of locations are ranked excessive on the prime of our agenda on the Ministry of Tourism.

In this context and in accordance with the new Development Law (Law 4887/2022) tourism investments associated to the promotion of particular types of tourism, using the actual geographical, social and cultural traits of the varied areas of the nation are broadly promoted. In the identical spirit, a variety of tourism investments are supported, which primarily concern the creation, growth and modernization of built-in lodging and resorts in order to improve the nationwide tourism product.

In addition to the above it must be talked about that vacationers’ expectations and the construction of the guests’ financial system are evolving quickly underneath the influence of inexperienced and digital change. Therefore, tourism has to face main upheavals, such because the transition to the low-carbon financial system and the fixed adaptation to new applied sciences. Nowadays, innovation and sustainability have turn into the new norm, and rightly so.

Thus, digital and inexperienced transitions are among the many priorities of the National Recovery Plan for tourism and the NSRF 2021-2027. The funding sectors in Greek tourism are digital expertise, the adoption of sustainable manufacturing and consumption patterns, in addition to digital capabilities and information administration in view of addressing the digital and environmental transition that’s of paramount significance for tourism in line with each the UN 2030 Agenda and the European Green Deal (2019-2024), in addition to the transition path of European tourism in line with the European Travel Committee (ETC).

Ladies and gents,‎Last however not least, with greater than 6,000 islands and islets, and a well-established tourism business, Greece presents a chief funding alternative in the Sea Tourism sector. Therefore, in order for our technique in regards to the islands to be environment friendly, the next essential components must be thought of:‎

‎The dynamics of the islands, which take into consideration the peculiarity of insularity (advantages-disadvantages, vulnerability of the island system), social, financial, environmental balances, adequacy of vitality and water sources, pure variety (species, ecosystems, landscapes), in coastal and marine area and their vulnerability to pure & man-derived risks.‎The bearing capability of the islands, inextricably linked to sustainable tourism improvement and the discount of the pure, financial and sociocultural results attributable to overtourism phenomena that create important adversarial results on the extent of satisfaction of holiday makers.‎‎All the above are a part of our holistic plan for the substantial improve of maritime tourism in Greece, with the final word objective of remodeling it to a aggressive benefit/sector of our nation internationally.‎In conclusion, it have to be realized that the challenges forward of us, the shift to sustainability, the adjustments in areas resembling accessibility, the digitalization of the enterprise surroundings and a new framework for cooperation between tourism and the startup ecosystem is a challenge, which solely with our joint efforts might be topped with success.So, I look ahead to listening to your views, in addition to your varied issues on the challenges and opportunities for the «Ports in today’s fast changing surroundings» and «how will the present exterior pressures that influence delivery and commerce, along with new environmental laws, expertise tendencies, growing cyber threats and the foreseeable tonnage have an effect on port operations».

Dear associates,In the midst of an unprecedented worldwide turmoil, you will need to concentrate on all of the issues that make us optimistic about a greater future. Provided, nonetheless, that we’ve achieved our greatest in the current.‎

The information are clear. We are all effectively conscious of each the difficulties and our potential. Now is the time to behave in order to show crises into opportunities.Thank you.

https://allaboutshipping.co.uk/2022/09/22/greek-tourist-ports-in-todays-fast-changing-environment-challenges-opportunities-and-new-marketing-strategies/

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