Google’s John Mueller has put down some sturdy language in opposition to altering your URLs for SEO causes alone. He mainly mentioned generally, altering URLs may have a unfavourable influence on SEO and that you simply most likely mustn’t change URLs only for SEO causes.This got here up in two completely different websites, one on Reddit and the opposite on Twitter over the course of the identical 24-hour interval.John wrote on Reddit “If you are an SEO, and billing by the hour to implement this alteration, then it’s going to assist your backside line. Will it assist the positioning? Very, very not often (if they’ve horrible URLs which you could’t even copy & paste, possibly). Will a change negatively have an effect on the positioning for some time till it is reprocessed? Probably. Some threat + often no acquire = … ?”That is a few sturdy language in opposition to altering URLs for SEO causes…Then John wrote on Twitter “If you modify URLs, you must do redirects per web page. There’s no most variety of redirects per website. Also, possible you are capturing your self within the foot for some time for no seen acquire. Change URLs for actual causes, not for handwavy “good for SEO” causes.”Maybe even sturdy language in opposition to altering URLs.I’ve additionally by no means been a fan of adjusting URLs for SEO causes. In reality, my outdated tales on this website nonetheless have the unique URL construction, as a result of I did not need these URLs to alter for SEO causes. I’d typically go to nice lengths to keep away from altering URLs for SEO and different causes, even whether it is extra work for my builders.Forum dialogue at Reddit and Twitter.
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Google Says You Should Avoid Changing URLs Just For SEO Reasons
