The Director of Digital Marketing, in partnership with Vice President, Communications and Marketing and Vice President, Partnerships and Development, will create and implement multi-channel marketing strategy to drive CORE’s strategic goals with an emphasis on raising mission awareness, creating brand loyalty and ultimately driving new donor/ambassador/volunteer/partner acquisitions and fundraising. This position will work to support organizational strategic goals with an emphasis on Communications, Development, Partnerships, Events and VIP/Celebrity Ambassadors. The ideal candidate has experience developing and executing digital marketing campaigns while managing and inspiring a team. They will be comfortable with day-to-day marketing activities as well as long-term strategy, thriving under tight deadlines and rapidly changing needs.
We require all employees to comply with our Mandatory Vaccination Policy. As a condition of employment individuals will be asked to provide proof of compliance to this policy
Main Responsibilities:
This position will not only design marketing strategy but also execute day-to-day plans in collaboration with Communications and Development teammates.
Oversee growth of website and social media program and leverage each channel to grow brand awareness and loyalty through authentic storytelling; drive conversions including donations, eCommerce site sales, volunteer registrations and celebrity engagement.
Mentor and coach Digital Media Coordinator and collaborate with him and Comms team to write and design compelling content for social media, email and website – includes posts, reels, videos, fundraising asks, digital ads, infographics and photo slideshows.
Develop email marketing calendar and segmentation strategy for donors, ambassadors and partners and work in coordination with Development team to implement; collaborate with Communications team to develop authentic content to drive action.
Manage integration with and optimize performance of online landing and donation pages including “Classy” functionality.
Provide recommendations to optimize website user experience and retail sales via eCommerce site to drive conversions including overseeing SEO/SEM and Adwords campaigns.
Develop and implement peer-to-peer fundraising campaigns via social channels; implement ads and collect content and vignettes for online cause marketing campaigns; and optimize opportunities with partners running charity streams, online auctions, awareness campaigns and digital fundraisers.
Oversee digital ad spend and marketing campaigns around key annual events including World Refugee Day, Earth Day, Giving Tuesday, Holiday/End-of-Year and humanitarian emergency anniversaries.
Enable the organization to adapt plans rapidly to address breaking humanitarian emergencies, developing effective digital marketing campaigns to support fundraising around disaster response efforts.
Set clear KPI metrics for success, measure analytics, and provide reporting and recommendations to finetune strategy.
Provide recommendations for growth of team to achieve strategic goals and potentially oversee additional teammates as organization grows.
Travel and Direct Report:
Will travel 10%
Direct Report, Digital Marketing Coordinator
Qualifications:
10+ years Digital Marketing experience and bachelor’s degree (or equivalent) in marketing, business, or related field
Must be proficient in social media implementation and strategy, website optimization, Google and social analytics, SEO/SEM and Adwords, audience segmentation, digital fundraising campaigns and email marketing.
Strong project management, multitasking, and decision-making skills in an extremely fast-paced environment
Excellent written and interpersonal communication skills
Metrics-driven marketing mind with eye for creativity
Strong interest or experience in humanitarian sector, international development, public service, or public health.
Experience with Salesforce, Hubspot, Classy, charity streams and peer-to-peer digital marketing campaigns.
Ability to work independently with minimal oversight and meet deadlines.
Experience managing staff (this position will manage 1-2 staff)
Skills:
Digital Marketing Campaigns
Social Media Implementation and Analytics
Website UX/Optimization
SEO/SEM and Adwords
Digital Fundraising
Email Marketing
Project Management
Writing
How to apply
Please apply by using the following link and searching for the Director of Digital Marketing position:
https://news.google.com/__i/rss/rd/articles/CBMiPGh0dHBzOi8vcmVsaWVmd2ViLmludC9qb2IvMzkyNTI5My9kaXJlY3Rvci1kaWdpdGFsLW1hcmtldGluZ9IBAA?oc=5
