Marketing strategies to boost small businesses

This week on Amtower Off Center, host Mark Amtower is joined by business strategy advisor Shirley Collier of Scale2Market.
Topics revolved around strategies for small business growth, including:

understanding and controlling how your company is perceived in the market
using data to assess market demand for what you do
differentiating and carving out a niche
focusing your limited resources for the best ROI
reevaluating annually to determine if you need to pivot to grow

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