Advertising Salary Guide 2023—why performance marketing jobs are critical

Job title: VP, strategy, performance marketing and growth, RazorfishSalary range: $153,000 – $257,500 a year
Publicis Groupe’s Razorfish is looking for a VP of strategy, performance and growth “with strong business intuition, a collaborative spirit and experience driving growth for clients.” The role requires having the ability to use marketplace and consumer insights, as well as performance data, to make informed recommendations to clients that help drive customer acquisition, according to the job listing.
Skills desired for this role include: “Competency to seamlessly interface with marketing, digital acquisition, product, commerce and senior-level clients; Expert at planning and executing upon strategies necessary for the achievement of revenue and profit objectives; Experience in performance marketing, campaign development and optimization—including, but not limited to: digital design/user experience, display marketing campaigns, search (SEO and SEM), social media, mobile web and applications, affiliate marketing, and digital analytics,” according to the job post.
See the job post here.
Job title: Executive VP, performance media, ZenithSalary range: $241,000 – $325,500 a year
Zenith, a return on investment agency within Publicis Groupe, is seeking an executive to oversee its digital and performance media practices, with responsibility over internal teams and clients. This person will create and support clients’ performance goals and must have  “extensive knowledge and understanding of all digital media and performance media channels” and a “strong representation of agency and client values to the marketplace,” according to the job post.
Skills desired for this role include: “Influential industry voice; Salesmanship; Effective presenter; Persuasive writer; Ability to build and maintain strong collaborative relationships, internally and externally; Strong commercial/business skills; Strategic problem solver,” according to the job listing.
See the job post here.
Job title: VP, performance and retail media strategy lead for LVMH, Publicis Media LuxeSalary range: $115,500 – $144,000 a year
Publicis Media Luxe, Publicis Groupe’s luxury hub, is seeking an executive to “lead and direct strategy development and the writing of media plans—plus you’ll oversee client partnership, plan approvals and implementation, and business performance analysis,” according to the job post. The person will drive performance for all of client LVMH’s brands, which include Louis Vuitton, Bulgari and Sephora.
Skills desired for this role include: “Hands on retail media expertise required; Luxury experience, iconic brand (ie. Apple, Nike) or relevant category experience preferred (ie. high-end retail, beauty, wine & spirits); Deep industry relationships with platforms, media partners, and ad tech firms; Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients,” according to the job listing.
See the job post here.
Also read: LVMH hires Publicis Groupe for media accounts
Job title: Associate director, central activation, Publicis Media Exchange (PMX)Salary range: $100,000 – $150,000 a year
Publicis Media is looking for an executive to cultivate relationships with its agency partners for its hub that executes media campaigns through a global offshore support network, designed “to meet clients’ performance goals across a variety of platforms,” according to the job posting. The executive will uncover business needs, find growth opportunities and consult agencies on “the development of account support solutions.”
Skills desired for this role include: “Strong background in digital media (i.e. programmatic, search, social, or ecommerce); five years of relevant experience in a client-facing role in account management or digital operations; experience collaborating with global counterparts for support preferred,” according to the job listing.
See the job post here.
Job title: account director, performance media, PerformicsSalary range: $150,000 – $200,000 a year
Performics, a Publicis Groupe performance agency, is seeking an executive that will be responsible for “the growth, management, retention and satisfaction” of clients’ performance goals. The person will oversee cross-channel services across various media including paid search, display, social, mobile, video and affiliate marketing, according to the job listing.
Skills desired for this role include: A “concentration in business, marketing, or advertising preferred; Master’s degree in business, advertising or marketing a plus; seven years of account management experience in online advertising, direct marketing or e-commerce; client and agency experience preferred; four years of demonstrated success in managing and leading people,” according to the job post.
See the job post here.
Job title: VP, paid search and social, RepriseSalary range: $250,000 – $500,000 a year
Reprise, IPG Mediabrands’ performance marketing agency, is seeking an executive to oversee “digital performance channels and activation teams with a deep knowledge of both paid search and social,” the job post said. The VP will partner with the senior VP to develop a “strategy focused on driving efficiency and integration across organic and paid channels” for clients.
Skills desired for this role include: “Superior analytical, strategic thinking; communication and presentation skills with the ability to present to C-level executives; Demonstrated understanding of third-party tools, management platforms and analytics suites; Ability to judge and quantify results of media efforts placed on behalf of our clients (i.e., understand/describe impact of results, compare actual results to needs of client) and theability to translate this data into a story,” according to the job posting.
See the job post here.
Job title: Associate director paid social, RepriseSalary range: $120,000 – $125,000 a year
Reprise is also looking to hire an associate director of paid social, whose responsibilities will include recommending “targeted, innovative media vehicles consistent with client’s strategies and objectives” and developing, documenting and implementing “paid social media best practices within client accounts,” according to the job listing.
Skills desired for this role include: “Very strong experience in developing robust, creative, and innovative paid social / native advertising / content marketing programs—in excess of $1 million annually; strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts; extensive experience writing and presenting relevant information; understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies,” according to the job post.
See the job post here.

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