1. Not reaching out to customers
Social media isn’t just for you to reach out to your customers – it’s also a way for them to contact you. Utilize these channels to create two-way communication between you and your customers.
Photo: kerkezz/stock.adobe.com
2. Not speaking the customer’s language
No one is going to engage with your social media posts if all you’re doing is sharing links to your website. You must create content that interests your audience while also utilizing things like hashtags to encourage interactions.
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3. Marketing without a strategy
Prior to posting to any of your agency’s social media accounts, you should create a written strategy for how these networks function within your total marketing plan. Going in with a road map allows your agency to ensure you are best able to meet your goals and objectives and aren’t just haphazardly posting on your pages.
Photo: Hlorgeksidin/Shutterstock
4. Focusing on the wrong social networks
You must figure out which social networks will get you in front of your target audience in order to increase brand awareness and attract new customers. Just because social media platforms are usually free, doesn’t mean you need to utilize all of them.
Photo: Diego M. Radzinschi/ALM
5. Lack of transparency
It’s important to build trust with your customers, and that means being as transparent about your agency’s policies and procedures as possible. This demonstrates to them that – even if they disagree with the way your agency operates – you value honesty and put customers’ needs first.
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6. Not optimizing your sites
Search engine optimization (SEO) isn’t optional in the current digital landscape if you want to actually get eyes on your content. You should make sure all of your pages are easily indexed by search engines by creating title tags, meta descriptions and URLs that make the content identifiable.
Photo: Chinnapong/Shutterstock
7. Not integrating your marketing campaigns
Social media can’t stand alone in a marketing campaign and must be integrated into your overall marketing strategy. This ensures you have a cohesive plan to reach your audience in the way that most effectively meets your goals.
Photo: AndSus/Adobe Stock
8. Not following up with leads
If a lead emerges from of your social media pages, reach out to them as quickly as possible and schedule an appointment to speak with them further. You should also keep in touch in the coming weeks with information about your agency to keep your brand fresh in their mind.
Photo: fizkes/Shutterstock.com
Around 4.9 billion people are using social media in 2023, according to Forbes, with that number expected to grow to approximately 5.85 billion users by 2027. Most of these users are utilizing multiple platforms – six to seven a month, on average – which makes social media an even more imperative part of any marketing campaign.
Social media can be a hindrance to an insurance professional or agency, however, if steps aren’t taken to carefully curate and proofread content. Even simple issues like spelling and grammar can impact the way you and your agency are viewed.
Preply recently analyzed the profiles of LinkedIn users across 25 different industries to see which words professionals struggle with the most. They found the most common misspellings across those in the insurance industry are:
Acknoledgment (acknowledgment)
Adimnistrators (administrators)
Adminsitration (administration)
Aquirred (acquired)
Chalenge (challenge)
Commision (commission)
Conecpt (concept)
Critera (criteria)
Definded (defined)
Determins (determines)
In the slideshow above we’ll look past misspellings and delve into eight common mistakes insurance agencies make with their social media marketing and how to avoid them, according to Amplispot.
Related:
https://www.propertycasualty360.com/2023/08/22/agents-avoid-these-common-social-media-missteps/
