Tom Brady buys into Birmingham City Football Club to help improve nutrition, recovery and global marketing strategies

Legendary NFL quarterback Tom Brady has purchased a minority stake in Birmingham City Football Club.The former New England Patriots and Tampa Bay Buccaneers star has partnered with Knighthead Capital Management acquiring a small portion of the club and will become the chairman of the club’s new advisory board.Birmingham City confirmed the partnership on Thursday (local time) saying Brady would bring his “extensive leadership experience and expertise” to improve the club’s player recovery and wellness programs along with the global brand.“Tom Brady joining the Birmingham City team is a statement of intent. We are setting the bar at world class. Tom is both investing and committing his time and extensive expertise,” chairman of Birmingham City board Tom Wagner said.“The goal that Tom has committed to own is to make Birmingham City a respected leader in nutrition, health, wellness, and recovery across the world of football.”In a promotional video to announce Brady’s purchase the seven-time Super Bowl winner admitted he had a lot to learn about the beautiful game but that he would his use experience with success.“So here’s the deal. I’m officially coming on board at Birmingham City Football Club and maybe you’re asking, ‘what do you know about English football Tom?’ Well let’s just say I gotta lot to learn,” he said.“But I do know a few things about winning and I think they might translate pretty well. I know success starts with putting the work in when the world isn’t watching. I know that a team is nothing without the city that shows up and stands behind it. Most importantly I know I like being the underdog.“The road’s been long for Birmingham but these fans have never stopped believing. We’ve got a song that says, ‘no matter what, you keep right on till the end of the road’ and I’ll be on that road with you. I’ll see you at St Andrews soon it’s time to get to work. Let’s go.”Birmingham City said Brady would work alongside the sports science department across health, nutrition and recovery systems in addition to his role of collaborating with the board and the management team to improve global marketing and commercial partnerships.Brady is the latest high-profile celebrity to venture into English football after actors Ryan Reynolds and Rob McElhenny purchased Wrexham AFC and NBA star Lebron James bought a small share in Liverpool Football Club.Birmingham City last year finished 17th in England’s second division league the Championship which is the competition it has been in since being relegated from the Premier League in 2010-11.In 2023 Brady retired from the NFL after 23 seasons with seven Super Bowls, five Super Bowl MVPs, three NFL MVPs, two Offensive Player of the Year awards and a place on the NFL’s 100th Anniversary All-Time Team.The 46-year-old has partnered with Knighthead across a variety of sports including the group’s ownership of a Major League Pickleball team along with a number of other investments the organisation has.

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