The India Affiliate Summit (IAS), the nation’s premier affiliate marketing conference, commenced its 9th edition on October 11, 2023, at Gurugram. The conference, organized by the Internet and Mobile Association of India (IAMAI) in collaboration with vCommission, powered by Valueleaf, brought to you by Shoogloo, in association with Admitad and Admattic, brought together on one platform stalwarts of the performance marketing ecosystem, and leading brands of the industry.
Mr. Srikanth Bureddy, Co-Founder, Valueleaf Group, moderated a panel discussion titled “Making Affiliate Marketing the Top Choice for Marketers.” Esteemed panelists, including Ms. Parul Bhargava, Co-Founder & CEO of vCommission, and Ms. Neha Kulwal, Managing Director APAC and India, Admitad, delved into insightful discussions on strategies to position affiliate marketing as the priority choice for today’s marketers.
Ms. Parul Bhargava, Co-Founder & CEO of vCommission said, “Having begun as an affiliate, I can affirm that affiliates are exceptional online entrepreneurs, adept at turning efforts into substantial gains. It’s vital we emphasize affiliate marketing over mere performance marketing as it offers informed purchases through extensive content while potentially yielding returns. On the flip side, it enhances website conversion rates significantly.”
Reflecting on the discussion, Mr. Srikanth Bureddy, Co-Founder, Valueleaf Group said, “Digital marketing, propelled by affiliates, is the catalyst that propels brands to success, boasting unparalleled ROI. In this ever-evolving landscape, affiliate channels shine brightest, surpassing all other marketing avenues. A multi-million-dollar industry, affiliate marketing stands as a testament to its effectiveness. My two guiding mantras: Showcase your worth unapologetically, and unveil the unseen for brands, all while fostering patience—a key to our triumphs.”
“I believe in unwavering transparency with clients, a principle underpinned by investments in advanced technology. In my early endeavours, establishing transparent communication posed a significant challenge with clients. Presently, our focus is on delivering value enhancements to brands, fostering trust through clarity in attribution. A critical aspect of our mission involves the ongoing education of marketers and partners to ensure a thriving ecosystem” said Ms. Neha Kulwal, Managing Director APAC and India, Admitad, on the topic.
The session culminated with the launch of a thought leadership report titled India Affiliate Marketing: The 2023 Primer, produced jointly by IAMAI and KANTAR. The report provides a holistic picture of how the strategy of Affiliate Marketing is poised to pay rich dividends and contribute meaningfully to the sales of companies.
The spotlight session “You had me at ROI” shed light on the highest ROI Channel for brands in India. This engaging session was led by Rohan Bhargava, Co-founder of CashKaro & EarnKaro, providing attendees with invaluable insights into optimizing returns on investment.
Distinguished speakers who addressed other spotlight sessions on day one included Harini Surendran, New Business Sales at Google India; Thomas Smale, Founder and CEO of the global M&A advisory firm, FE International; and Antoine Szczot, CEO of Net Business, among other notable figures.
Key speakers set to grace day two of the summit include Mr. Nitin Sethi, Joint President, Chief Digital Officer- Consumer Businesses, Adani Group; Mr. Vinay Kumar, Director AI, Microsoft; and Mr. Anil Pandit, Senior Vice President, Lead- Precision (Programmatic), India, Publicis Media, among others.
Attracting over 5,000 prominent marketing professionals from Indian and international brands, the event hosted a vibrant expo. Key players in affiliate marketing, including AccessTrade, Admattic, Admitad, Adsplay, Adsterra, Dangle Ads, EarnKaro, Hexawebony, MGID, Performance Launchpad, Shooglo, Toboola, Trackier, Whitelist, Woost, Valueleaf, vCommission and many more, actively participated.
Established in 2004, the Internet and Mobile Association of India (IAMAI) is a not-for-profit industry body and the country’s only organization representing the digital services industry with over 550 Indian and multinational corporations as its members, which include established companies in diverse sectors of the digital ecosystem as well as start-ups. It is dedicated to presenting a unified voice of the businesses it represents to the government, investors, consumers, and other stakeholders. IAMAI represents varied sectors such as digital payments, fintech, digital commerce, digital advertising, digital entertainment, traveltech, online gaming, edtech, healthtech, agritech, big data, ML, AI & IoT, AR/ VR, logistics-tech, D2C, EV, VC, gift cards and so on.