For Current Gilead Employees and Contractors:Please log onto yourInternal Career Siteto apply for this job.At Gilead we believe every employee deserves a great leader.As a people leader now or in the future, we expect that you will model and create an environment of inclusion, be intentionally focused on the hiring, development, growth and retention of talent, and empower teams to align and achieve goals.Job DescriptionGilead Sciences, Inc. is a biopharmaceutical company that has pursued and achieved breakthroughs in medicine for more than three decades, with the goal of creating a healthier world for all people. The company is committed to advancing innovative medicines to prevent and treat life-threatening diseases, including HIV, viral hepatitis, and cancer. Gilead operates in more than 35 countries worldwide, with headquarters in Foster City, California.The Assoc Director, HCV Marketing – DTP reports to the Senior Director of HCV Marketing and leads the Direct to Patient/Consumer audience targeting and media strategy and execution for Gilead’s HCV products. This leadership role ensures the success of Gilead’s HCV business by leading innovative patient marketing approaches, delivering branded content for the sales team and championing the communities we serve. This role manages a dynamic DTP/C plan of action to deliver on strategy and execute flawlessly.This is an in-person role, on a hybrid model, based out of our Foster City, CA office.Primary Responsibilities:Implementing key Direct to Patient/Consumer marketing strategies, campaigns, competitive messaging, and tactics.Develops targeted patient approaches for personal (field-based) and non-personal promotion through effective marketing and channel mix such as print, digital, social media, out-of-home, and TV.Effectively translates market research insights to optimize promotional strategies and tactics.Optimizes DTP media channels and mix, including digital, social, print, and television by leveraging agency expertise, KPIs, and ROI analysis.Continually evaluates and champions innovative approaches to strengthen brand loyalty.Develops effective, culturally competent consumer materials and competitive messaging to meet the educational needs of consumers and community partners.Collaborates closely with cross functional teams to ensure coordinated efforts that align with brand strategy and champions the voice of the consumer in broader cross functional initiatives.Develops, coaches, and manages the performance of direct reports.Serving as a key project team member on cross-functional projects.Ensuring operational excellence and compliant activation of all key deliverables.Effectively managing agency partners to produce deliverables within timelines and budgets.Develop and deliver presentations to a range of internal (executives, US leadership team, sales, cross functional colleagues, etc.) and external audiences.Working closely with promotional review committee to manage timelines and ensure compliance with all relevant laws, regulations and policies.Respecting Gilead core values of Integrity, Excellence, Teamwork, Inclusion and Accountability.Closely managing and achieving budget targets.Basic Qualifications:- Bachelor’s Degree and Ten Years’ Experience OR- Masters’ Degree and Eight Years’ Experience OR- PhD and Six Years’ ExperiencePreferred Qualifications:10+ years of marketing experience, primarily within pharma/biotech.Biopharmaceutical or Pharmaceutical experience preferred.MBA preferred, Bachelor’s degree in marketing or related fields required.Direct-to-Patient expertise in prior roles with Advocacy and Community expertise is preferred.Extensive understanding of pharmaceutical regulatory requirements and impact on development of marketing materials experience or exposure to Gilead is preferred.Firm command of financial management with an understanding of expense budget planning and tracking.Prior advertising, digital or communications agency experience a plus.The salary range for this position is: $185,895.00 – $240,570.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*. For additional benefits information, visit:https://www.gilead.com/careers/compensation-benefits-and-wellbeing* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.For jobs in the United States:As an equal opportunity employer, Gilead Sciences Inc. is committed to a diverse workforce. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans’ Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may [email protected] assistance.For more information about equal employment opportunity protections, please view the’Know Your Rights’poster.NOTICE: EMPLOYEE POLYGRAPH PROTECTION ACTYOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACTPAY TRANSPARENCY NONDISCRIMINATION PROVISIONOur environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.For Current Gilead Employees and Contractors:Please log onto yourInternal Career Siteto apply for this job.This employer is a corporate member ofmyGwork – LGBTQ+ professionals, the business community for LGBTQ+ professionals,students, inclusive employers & anyone who believes in workplace equality.
https://www.mediabistro.com/jobs/allthetopbananas-group/job/70646406-associate-director-hcv-marketing-direct-to-patient-consumer-marketing
Associate Director, HCV Marketing – Direct to Patient/Consumer Marketing at myGwork
