5 real estate marketing trends to look out for in 2024

By Sanya AerenThe evolution of marketing in the real estate sector has witnessed a transformative journey, propelled by technological advancements and changing consumer behaviors. From traditional methods to a digital era dominated by online listings, virtual tours, and social media campaigns, the landscape has shifted dramatically. As we stand at the intersection of data analytics, AI, and personalized marketing, the future holds promise for even more targeted strategies. With the rise of technology and changing consumer behaviors, it’s important for real estate professionals to stay ahead of the game. As we look towards the future, it’s crucial to understand the marketing upcoming trends that will shape the real estate market in 2024.The Rise of Virtual and Augmented RealityVirtual and augmented reality have been gaining popularity in the real estate industry in recent years, and this trend is expected to continue in 2024. With the use of virtual and augmented reality, potential buyers can take virtual tours of properties without having to physically visit them. This technology allows for a more immersive and interactive experience, giving buyers a better sense of the property and its features. It also saves time and resources for both buyers and real estate agents, as they can narrow down their options before scheduling in-person visits.In the future, we can expect to see even more advanced virtual and augmented reality technology being used in the real estate industry, making the buying and selling process more efficient and convenient for all parties involved.Personalised Content and AI-driven MarketingAs technology continues to advance, so does the ability to gather and analyze data. In 2024, we can expect to see real estate professionals utilizing this data to create personalized marketing strategies for potential buyers. By analyzing data such as search history, demographics, and interests, real estate agents can tailor their marketing efforts to reach the right audience with the right message. This will not only improve the effectiveness of marketing campaigns but also create a more personalized experience for potential buyers.Personalized marketing strategies will also extend to the use of chatbots and AI assistants, which can provide instant and personalized responses to inquiries and assist with property searches.The Power of Social Media Social media has become an essential tool for marketing in almost every industry, and the real estate market is no exception. In 2024, we can expect to see even more real estate professionals utilizing social media to reach potential buyers.Platforms like Instagram, Facebook, and LinkedIn provide a cost-effective way to showcase properties and connect with potential buyers. In addition to promoting properties, social media can also be used to build relationships with clients and establish a strong online presence. This will be crucial in the future as more and more buyers turn to social media for their real estate needs.Rise of Real Estate InfluencersInstagram, renowned for its visual appeal and engagement, has become a hub for real estate influencers. Through a compelling mix of visuals, property insights, and market updates, real estate influencers are capturing the attention of homebuyers, investors, and the younger demographic. Influencers are leveraging the platform to showcase properties, share market trends, and positioning themselves as experts in the industry. With the use of high-quality images and videos, real estate agents have mastered the art of creating visually appealing content to attract potential buyers.  By embracing the influencer role, such brokers are tapping a larger audience, enhancing their visibility, and gaining credibility within the real estate realm.Sustainability and Green MarketingSustainability has become a hot topic in recent years, and it’s expected to play a significant role in the real estate market in 2024. With the increasing concern for the environment, buyers are becoming more conscious of the impact their homes have on the planet. Green marketing thus has become a potent strategy for real estate agents aiming to appeal to a new type of homebuyer—individuals who value environmental sustainability and eco-friendly lifestyles. Real estate professionals will need to adapt to this trend by promoting eco-friendly and sustainable features in their properties. This could include energy-efficient appliances, solar panels, and green building materials.The real estate industry is constantly evolving, and it’s important for real estate professionals to stay up to date with the latest trends and technologies. By understanding and adapting to these trends, real estate professionals can stay ahead of the competition and provide a better experience for their clients. Keep an eye out for these trends in the coming years and be prepared to incorporate them into your marketing strategies for success in 2024. (The author is Sanya Aeren, Chief Advisor, Marketing & Communications, Berkshire Hathaway HomeServices Orenda India, and the views expressed in this article are his own)


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