Discover Puerto Rico, the island’s primary marketing entity, is making waves with its innovative approaches to tourism promotion, as revealed in a recent interview with Xiomara Rodriguez Santana, the organization’s Director of Communications. In discussing the 2024 strategy, Rodriguez Santana emphasizes a value-based marketing approach and the significance of the Boricua way of life in attracting travelers. Highlighting Puerto Rico’s unique offerings, she also sheds light on the importance of attending FITUR for tapping into the Spanish market and outlines the island’s advanced MICE facilities.Value-Based Marketing and Boricua CultureAt the heart of Discover Puerto Rico’s strategy is a focus on value-based marketing, aiming to position the island as a premier destination. Rodriguez Santana explains that this approach not only boosts business but ensures that visitors fully immerse themselves in the Puerto Rican experience. The term ‘Boricua,’ embodying the island’s lifestyle and attitude, plays a pivotal role in this strategy, differentiating Puerto Rico from other destinations.Impact of FITUR and Market ExpansionThe significance of attending FITUR, a leading international tourism trade fair, cannot be overstated for Discover Puerto Rico. According to Rodriguez Santana, this event serves as a crucial platform for connecting with the Spanish market and other international visitors. The exposure gained here is invaluable, offering opportunities to engage with a diverse customer base and gather insights critical for tailoring marketing efforts.Enhancing MICE OfferingsPuerto Rico’s commitment to enhancing its Meetings, Incentives, Conferences, and Exhibitions (MICE) facilities is evident in the offerings highlighted by Rodriguez Santana. The island boasts state-of-the-art convention centers and a variety of meeting spaces, with the largest convention center in the Caribbean at its core. Positioned in a neighborhood accessible by foot, these facilities are complemented by the Distrito T-Mobile, ensuring an enriching experience for visitors with its plethora of dining options, entertainment venues, and activities.Discover Puerto Rico’s strategies for 2024 signal a promising future for the island’s tourism sector. With a focus on value-based marketing, embracing the Boricua way of life, strategic international outreach, and enhanced MICE facilities, the organization is well-positioned to attract a diverse array of visitors. As travelers worldwide seek authentic experiences, Puerto Rico’s unique blend of culture, warmth, and state-of-the-art facilities make it a compelling choice for both leisure and business tourism.
https://bnnbreaking.com/lifestyle/travel/discover-puerto-ricos-2024-vision-xiomara-rodriguez-santana-unveils-marketing-strategies-and-mice-capabilities
