How To Scale Your Ecommerce With Affiliate Marketing

Scale your Business with Affiliate Marketing: Follow me on Instagram: …

• 0:00 | there is a massive shift happening in
• 0:02 | e-commerce right now and if you’re not
• 0:04 | ahead of it you’re already behind
• 0:06 | because you see e-commerce is broken ad
• 0:08 | costs have doubled new stores launch
• 0:11 | every single day adding more competition
• 0:13 | but there’s a small group of e-commerce
• 0:15 | owners that are secretly thriving and
• 0:17 | I’ve helped brands generate over hund00
• 0:19 | million in revenue using this affiliate
• 0:22 | model and by the end of this video I’ll
• 0:24 | reveal the three affiliate advantages
• 0:26 | that eight and nine figure brands are
• 0:29 | leveraging and that most ecom owners
• 0:31 | completely miss what if I told you that
• 0:34 | the most expensive part of your business
• 0:36 | customer acquisition could actually
• 0:38 | become a profit center instead of an
• 0:40 | expense sounds impossible right well I
• 0:43 | actually made a video where I break down
• 0:45 | this affiliate model and teach you all
• 0:47 | the details about it so you can actually
• 0:49 | click the link below in the description
• 0:51 | but on this video let me give you
• 0:53 | something you can use immediately the
• 0:55 | fastest growing e-commerce brands are
• 0:58 | paying three times higher affiliate
• 1:00 | commissions than their competitors and
• 1:02 | are getting 10 times more customers in
• 1:04 | return as an example if your average
• 1:07 | order value is $100 and your product
• 1:09 | costs $30 most brands offer affiliate $
• 1:12 | 20 to $30 per sale but the brands that
• 1:15 | are actually crushing it they’re
• 1:17 | offering $60 to $70 per sale yes they’re
• 1:21 | break even on the front end but they’re
• 1:23 | attracting top affiliates who can drive
• 1:25 | massive volume one skincare brand I work
• 1:28 | with tried this and they went from 50
• 1:30 | sales a day to over 500 sales per day in
• 1:33 | just 2 weeks think about what that means
• 1:35 | for your business how would an extra 550
• 1:38 | customers per day transform your growth
• 1:41 | but this is just the tip of the gold
• 1:43 | mine that I’m about to show you my name
• 1:45 | is Alex Mik and I’ve been on both sides
• 1:47 | of this equation first I built multiple
• 1:50 | e-commerce brands from scratch started
• 1:52 | drop shipping then scaled to have my own
• 1:54 | warehouses around the world 7 figure
• 1:56 | revenues the whole deal i know the
• 1:58 | economics i know the processes and the
• 2:00 | headaches second I’ve run over $70
• 2:03 | million in affiliate commissions for
• 2:05 | major e-commers like Dr gundry Beverly
• 2:08 | Hills Hexclad Dr kelly and these are
• 2:12 | just a few that I mentioned now take a
• 2:14 | second and think about your current
• 2:16 | customer acquisition cost what if you
• 2:19 | could cut it to zero or even get paid to
• 2:22 | acquire customers what I’m about to show
• 2:24 | you next completely change how I view
• 2:26 | e-commerce and it’s going to reveal the
• 2:29 | first affiliate advantage that 9 figure
• 2:31 | brands are exploring right now people
• 2:33 | think they know how affiliate marketing
• 2:35 | works but the truth is every time I
• 2:37 | speak to an e-commerce owner I realize
• 2:40 | they sort of know things without
• 2:42 | understanding the true potential just
• 2:43 | last month I was talking to the owner of
• 2:45 | a ninefigure brand doing over $200
• 2:47 | million a year and they even frequently
• 2:49 | attended affiliate shows and have an
• 2:51 | affiliate program so the whole deal but
• 2:53 | they still didn’t fully understand how
• 2:55 | to properly leverage the affiliate model
• 2:57 | and that brings me to the first
• 2:59 | affiliate advantage the risk reversal
• 3:02 | advantage most ecom owners make this
• 3:06 | critical mistake they think of affiliate
• 3:08 | just as another marketing channel
• 3:10 | another expense another thing they have
• 3:12 | to manage and that’s completely
• 3:14 | backwards you see in traditional
• 3:16 | marketing you pay for the ads you take
• 3:19 | all the financial risk you waste money
• 3:21 | on non-converting traffic and you handle
• 3:23 | all the testing with affiliate marketing
• 3:27 | affiliates pay for ads affiliates take
• 3:29 | the financial risk and you only pay for
• 3:32 | successful customer acquisition no
• 3:34 | wasted ad spend on testing this $200
• 3:36 | million brand discovered something
• 3:38 | shocking when they implemented this risk
• 3:40 | reversal strategy but I’ll get to that
• 3:42 | relevation in just a moment first let me
• 3:45 | show you exactly how this risk reversal
• 3:47 | works in practice because this is where
• 3:50 | 90% of brands get it wrong you see you
• 3:52 | need to reframe how you think about this
• 3:55 | don’t think of it as adding another
• 3:57 | business model or splitting your focus
• 4:00 | or competing with your own products
• 4:03 | instead think about it this way what if
• 4:06 | you could get new customers every single
• 4:08 | day at zero risk and even if you made
• 4:10 | zero profit on the first sales how much
• 4:12 | could you upsell and cross-ell them
• 4:14 | anything afterwards and this brings me
• 4:16 | to the second affiliate advantage the
• 4:19 | media buying advantage here’s something
• 4:21 | most people don’t understand affiliates
• 4:24 | are the best media buyers in the world
• 4:27 | and why it’s simple because unlike
• 4:29 | agencies that charge you money for no
• 4:32 | matter what results they bring in with
• 4:34 | fixed retainers and percentages on the
• 4:36 | ad spins affiliates are directly
• 4:38 | incentivized to create high-erforming
• 4:40 | ads to maximize their possible profits
• 4:43 | if an agency doesn’t perform they still
• 4:45 | get paid if affiliates don’t convert
• 4:48 | they make nothing and they lose money
• 4:50 | and that’s why the most innovative
• 4:53 | highest converting ads in the world come
• 4:56 | directly from affiliates and not from
• 4:58 | agencies with affiliates you get access
• 5:00 | to the elite media buyers incentivized
• 5:03 | by performance you benefit from
• 5:05 | innovative ad strategies across multiple
• 5:08 | platforms you leverage specialized
• 5:10 | expertise you couldn’t afford in house
• 5:12 | think about it could you afford right
• 5:14 | now to hire media buyers specialized in
• 5:16 | YouTube Tik Tok Facebook Google Snapchat
• 5:19 | all at once probably not but with
• 5:21 | affiliates you get all of that expertise
• 5:25 | working for you simultaneously stay with
• 5:27 | me because after the section I’m going
• 5:29 | to reveal the exact commission structure
• 5:32 | that attracts these elite media buyers
• 5:34 | to your brand let me break this down
• 5:36 | with a real example imagine a brand
• 5:38 | selling a premium health supplement
• 5:39 | their starter bottle costed a consumer
• 5:41 | $50 but their average order value is
• 5:44 | $180 because most customers buy the 3
• 5:47 | month supply or just get upsold stuff in
• 5:49 | the checkout so for every sale the
• 5:51 | affiliate commission is 130 here is a
• 5:54 | financial breakdown average order value
• 5:56 | 180 affiliate commission 130 product
• 5:58 | cost and all the yada yada shipping
• 6:01 | handling payment processing customer
• 6:02 | service whatever gets the profit margins
• 6:06 | down to essentially zero they’re
• 6:08 | breaking even on the front end but
• 6:09 | here’s the magic they just acquired a
• 6:11 | customer for free think about what that
• 6:14 | means they now have a buyer’s email
• 6:16 | address they have their shipping
• 6:18 | information they have their purchase
• 6:20 | history they have them in the
• 6:22 | retargeting pixels and this brings me to
• 6:24 | the third affiliate advantage the
• 6:26 | back-end profit advantage remember the
• 6:29 | $200 million brand that I mentioned
• 6:31 | earlier here’s what they discovered
• 6:32 | after implementing this strategy they
• 6:34 | stopped obsessing over front-end profits
• 6:37 | and started focusing entirely on the
• 6:40 | customer lifetime value the result their
• 6:42 | overall profit increased by 37% because
• 6:45 | they could monetize these zerocost
• 6:48 | customer much more effectively over time
• 6:51 | with this advantage you get quality
• 6:53 | customers with better retention rates
• 6:55 | zerocost customer acquisition for
• 6:57 | back-end monetization building valuable
• 6:59 | customer assets without upfront
• 7:02 | investment and what can you do with
• 7:03 | these free customers the opportunities
• 7:06 | are endless if someone came up to me
• 7:08 | today and offered me 100 new customers a
• 7:11 | day at $0 I would immediately send a
• 7:14 | deal with them because I can monetize
• 7:17 | these 100 new customers a ton just
• 7:20 | imagine like 10% repurchase rate could
• 7:22 | mean thousands of dollars in net profit
• 7:24 | without even doing much else so now
• 7:26 | imagine that that scales and if I really
• 7:28 | focus on the high LTBs but knowing these
• 7:30 | three affiliate advantages is only half
• 7:32 | of the battle now I need to show you how
• 7:34 | you can implement this in your
• 7:37 | business so for you as an e-commerce
• 7:39 | owner let’s make it pragmatic how do you
• 7:41 | start you need to create an appealing
• 7:43 | offer with clear internal metrics so
• 7:46 | understand what you can pay because you
• 7:47 | need a competitive payout you need great
• 7:50 | starting creatives to give to these
• 7:51 | affiliates in clear payment terms for
• 7:53 | affiliates let’s talk about competitive
• 7:55 | payout because what does it mean let’s
• 7:57 | say you already have existing metrics
• 7:59 | like your cost per acquisition
• 8:01 | consider paying something extra on top
• 8:03 | of your initially so an affiliate
• 8:06 | realistically will hit your same at
• 8:08 | first and they’re still going to start
• 8:10 | profiting remember the $200 million
• 8:12 | brand I mentioned their mistake was that
• 8:15 | at scale they were hitting $220 in
• 8:18 | and being very profitable and they
• 8:20 | thought it was a great idea to pay $60
• 8:23 | commission to an affiliate now that’s
• 8:25 | never going to work because affiliates
• 8:27 | can do many things but decreasing your
• 8:29 | that dramatically is just
• 8:31 | unrealistic so at least match your
• 8:33 | payout your commission to your current
• 8:36 | and go from there so you might
• 8:37 | wonder where is the value ad i’m running
• 8:39 | meta ads myself i don’t need anyone else
• 8:41 | well that’s a fair question but what
• 8:43 | about YouTube or Snapchat or inapp
• 8:45 | traffic or Tik Tok wouldn’t you benefit
• 8:47 | from someone incentivized to scale on
• 8:49 | your behalf with zero risk that’s what I
• 8:52 | do for some brands I just do YouTube ads
• 8:54 | as they don’t run it themselves now
• 8:56 | let’s talk about creatives and I feel it
• 8:57 | is like a spoiled princess you know like
• 9:00 | I’m a spoiled princess but if they’re
• 9:02 | happy with you they’re going to invest a
• 9:04 | ton of time to create new funnels and
• 9:06 | new creatives so just to give you an
• 9:08 | understanding this is what you’re
• 9:09 | competing with when you enter this
• 9:11 | affiliate zone because this is what top
• 9:13 | brands are giving their affiliates they
• 9:15 | give them the first ads to relaunch
• 9:17 | ready to go funnels and landing pages
• 9:19 | competitive payouts sometimes even hash
• 9:22 | customer list to help them optimize
• 9:25 | campaigns faster like lookalike audience
• 9:27 | or whatever and sometimes in some cases
• 9:29 | even some budgets if the affiliate is
• 9:31 | known to do well so their affiliates
• 9:33 | doesn’t have any risk to lose any money
• 9:35 | at first just for a testing phase but
• 9:37 | why all of this because they need to
• 9:39 | test and see that your offer has
• 9:41 | potential and again if they lose money
• 9:43 | it’s on them not on you so give as much
• 9:46 | as you can initially to an affiliate i
• 9:49 | always request great ads because if it
• 9:51 | still doesn’t guarantee me that it’s
• 9:53 | going to work but if it does I can then
• 9:55 | start investing or at least if it gets
• 9:57 | me to like break even I would be
• 9:58 | motivated to then invest my own money
• 10:00 | even more and start making ads and
• 10:02 | actually add more labor now you’re
• 10:04 | probably wondering Alex how do I
• 10:05 | actually get affiliates to work with my
• 10:07 | brand this is where I’m going to reveal
• 10:09 | the secret method for finding affiliates
• 10:11 | that I promised earlier you see you have
• 10:13 | two main options work direct with
• 10:16 | affiliates or partner with an affiliate
• 10:18 | network so let me break down both
• 10:20 | affiliate networks are the middleman
• 10:22 | between brands and affiliates names like
• 10:25 | I don’t know uh ClickBank Gideup Max
• 10:28 | Webb CJ Affiliate these platforms
• 10:30 | connect hundreds of brands with
• 10:32 | thousands of affiliates and the
• 10:35 | advantage instant access to a pool of
• 10:38 | affiliates ready to promote your
• 10:39 | products you list your offer set your
• 10:41 | commission structure and affiliates can
• 10:44 | start promoting it immediately but as
• 10:46 | always there’s a catch that most brands
• 10:48 | miss when an affiliate can run your
• 10:50 | offer you will inevitably face some
• 10:52 | problems with aggressive ads compliance
• 10:55 | issues and affiliates potentially
• 10:58 | damaging your brand reputation the
• 11:00 | smarter approach is working with a few
• 11:02 | selected top performing affiliates and
• 11:04 | start scaling with them i tell you
• 11:06 | something most people don’t know i
• 11:07 | personally don’t work with affiliate
• 11:09 | networks anymore i work directly with
• 11:11 | big brands like Dr gandry Beverly Hills
• 11:13 | MD and others and why because it allows
• 11:16 | me to have better margins by cutting out
• 11:18 | the middleman and it’s infinitely easier
• 11:20 | for the brand to work with one affiliate
• 11:22 | that brings massive volumes compared to
• 11:25 | juggling 20 other affiliates making
• 11:27 | lower amounts of sales but there’s
• 11:29 | always the right time and place to make
• 11:30 | this decisions you could go to a network
• 11:32 | and actually negotiate that you don’t
• 11:35 | want to have this offer open to the
• 11:36 | public but just to a few selected
• 11:38 | affiliates so as an affiliate I
• 11:40 | prioritize relationship with my partners
• 11:43 | to the point where I’ll bring in sales
• 11:45 | even if my profit margins are close to
• 11:47 | zero sometimes even slightly
• 11:49 | unprofitable just so I can keep a steady
• 11:52 | flow of customers coming in and in
• 11:54 | return I get loyalty premium commissions
• 11:56 | and amazing support and the brands can
• 11:58 | focus on back-end monetization while I
• 12:01 | handle customer acquisition this is
• 12:03 | exactly how I generated over $70 million
• 12:06 | in commissions through direct
• 12:08 | relationships built over trust and a lot
• 12:11 | of performance so whether you choose
• 12:13 | networks or direct relationships
• 12:15 | remember this the best affiliates aren’t
• 12:18 | looking for quick commissions they’re
• 12:19 | looking for sustainable partnerships
• 12:21 | where everyone wins and now you
• 12:23 | understand these three affiliate
• 12:25 | advantages most ecom owners miss the
• 12:27 | risk reversal advantage affiliate takes
• 12:30 | all the financial risk the media buying
• 12:32 | advantage access to elite media buyers
• 12:34 | across platforms like you’re running
• 12:36 | Meta but not YouTube get an affiliate
• 12:38 | that does YouTube for you and the
• 12:39 | back-end profit advantage highquality
• 12:42 | customers at zero cost that allow you to
• 12:45 | switch your focus on actually improving
• 12:47 | all the lifetime customer value and
• 12:49 | significantly make more money but wait
• 12:52 | there’s one more thing that you need to
• 12:54 | know before you can implement this in
• 12:56 | your business so here’s what happens
• 12:58 | when you get this right first you’ll
• 13:00 | have affiliates spending their money to
• 13:02 | bring you customers so your cash flow
• 13:04 | just dramatically improves unless you
• 13:07 | already have credit lines what not but
• 13:09 | you don’t take the financial risk second
• 13:11 | you’ll build a database of buyers faster
• 13:13 | than you ever could on your own and
• 13:16 | third you’ll be able to monetize these
• 13:18 | customers for years to come here’s what
• 13:21 | implementation looks like month one you
• 13:23 | set up an affiliate program and
• 13:25 | commission structure in month two you
• 13:27 | recruit your first three to five
• 13:29 | affiliates and in month three you could
• 13:31 | be already scaling with your top
• 13:33 | performers one brand I work with was
• 13:35 | already spending a ton of meta ads but
• 13:38 | close to zero on YouTube once they
• 13:41 | started working with me I took them from
• 13:43 | $0 to $10 million in revenue in just
• 13:45 | under 4 months if you’re serious about
• 13:48 | implementing this in your business I’ve
• 13:50 | created something special for you i’ve
• 13:52 | put together a complete video guide that
• 13:54 | shows you both sides of this equation
• 13:56 | for ecom owners you’ll see exactly how
• 13:58 | to structure your affiliate program find
• 14:00 | the right affiliates and scale thousands
• 14:02 | of new customers per month at virtually
• 14:05 | zero cost but I’ve also included
• 14:07 | something most people don’t talk about
• 14:09 | if you want to truly understand how
• 14:11 | affiliate think and what makes them
• 14:14 | choose certain products over others you
• 14:16 | need to understand how we operate that’s
• 14:18 | why I also broke down my complete VSSL
• 14:21 | system the exact framework that I’ve
• 14:23 | used to generate these $70 million that
• 14:26 | I talk about because I actually was able
• 14:28 | to generate them with this very specific
• 14:31 | ad format and this isn’t just theory
• 14:33 | it’s the exact same system I use every
• 14:35 | single day the video to the link is in
• 14:37 | the description below and whether you
• 14:39 | want to attract top affiliates to your
• 14:41 | brand or you’re considering to becoming
• 14:44 | an affiliate yourself this guide gives
• 14:47 | you the complete blueprint oh before I
• 14:49 | go comment below what your biggest
• 14:51 | challenge is with customer acquisition
• 14:53 | right now and I might create a follow-up
• 14:55 | video addressing it specifically
• 14:57 | remember in today’s market you’re either
• 14:59 | innovating or you’re dying i’m Alex Mikl
• 15:01 | and I see you in the next video peace

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