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- 0:00 | John Wilson here and in this video I’m
- 0:02 | going to reveal what I believe is the
- 0:05 | best lead magnet for affiliate
- 0:07 | marketing. Now, this lead magnet takes
- 0:10 | literally zero time to create and works
- 0:13 | in any niche. And by the way, be sure to
- 0:15 | stay to the end as I have a really cool
- 0:17 | free gift for you. Okay, so in my humble
- 0:20 | opinion, the best lead magnet for
- 0:22 | affiliate marketing is something I call
- 0:24 | the invisible lead magnet. And it’s a
- 0:27 | technique I learned years ago from
- 0:29 | marketer Todd Brown. You’ll be used to
- 0:32 | lead magnets that are ebooks,
- 0:34 | checklists, videos, and so on, but with
- 0:37 | this technique, the lead magnet actually
- 0:40 | is the sales page for the offer that
- 0:43 | you’re promoting. Now, this sounds weird
- 0:45 | and counterintuitive,
- 0:47 | but it’s actually deadly effective. Now,
- 0:50 | in a moment, I’m going to share a couple
- 0:52 | of real life examples
- 0:54 | um of this, explain why it works so
- 0:57 | well, and show you the framework of how
- 1:00 | how it’s done so that you can use it
- 1:02 | yourself. I’ll also share the best type
- 1:04 | of offer to use with the invisible lead
- 1:08 | magnet strategy. Okay, let’s dive in.
- 1:12 | Okay. So, here is the first
- 1:17 | example
- 1:18 | I’m going to show you. Now, this is a
- 1:22 | screenshot of the the landing page
- 1:25 | that we actually install for our clients
- 1:29 | when we are building out their affiliate
- 1:32 | marketing systems. And so, you can see
- 1:35 | here that the headline is uh well, it
- 1:38 | starts with free video reveals. Then the
- 1:40 | main headline is my number one online
- 1:43 | business to start in 2025 or what
- 1:46 | whatever the year is at that particular
- 1:49 | time uh without cost existing a audience
- 1:52 | or tricky tech stuff. So then the the
- 1:56 | prospect gets the the opportunity to
- 1:57 | input their email and click the button
- 2:01 | for free instant access. And then once
- 2:04 | they do that, they’re going to be taken
- 2:05 | to
- 2:08 | the the offer. And uh this is the the
- 2:11 | offer that we have them use at the
- 2:14 | moment or one of them anyway. And it’s
- 2:17 | called High Ticket Jagger Pro. And you
- 2:20 | can see the headline here is could this
- 2:22 | be the number one online business for
- 2:24 | newbies to start for 2025. So it’s a
- 2:27 | very similar headline. So, we’re saying
- 2:31 | is this the the number one online
- 2:32 | business for newbies to start 2025? And
- 2:36 | in the in the previous, you know, in the
- 2:37 | in the opt-in page, we’re saying
- 2:39 | discover the the the number one online
- 2:42 | business to start in 2025. So it’s uh
- 2:46 | it’s it’s congruent, you know, the and
- 2:49 | and uh we’re we’re basically playing on
- 2:52 | curiosity here because people who are in
- 2:55 | this niche and they’re they’re looking
- 2:56 | for a business to to start online, they
- 2:59 | they want they’re obviously this piqus
- 3:02 | their curiosity and they want to know
- 3:04 | what could be the the best uh online
- 3:07 | business to start. So they want to find
- 3:09 | out what that is. They put their email
- 3:10 | address in and they find a page that is
- 3:12 | going to tell them what we believe is
- 3:14 | the number one online business for them
- 3:16 | to start. Okay. So, it’s it’s very
- 3:18 | congruent and they, you know, they’re
- 3:21 | getting they’re we’re delivering on the
- 3:24 | promise. They’re getting what we
- 3:25 | promised them on the opt-in page and
- 3:28 | this video here is going to tell them
- 3:30 | what that business is. So, that is an
- 3:33 | example in the make money online niche.
- 3:36 | And then we’re going to show you uh an
- 3:39 | example in the in the survival niche.
- 3:43 | And uh this is the example sales page
- 3:45 | here. And you can see the headline on
- 3:48 | this page is the US Army’s forgotten
- 3:50 | food miracle and 126 superfoods that you
- 3:53 | can store without refrigeration for
- 3:54 | years. So all we’re going to do is we’re
- 3:58 | going to take the the headline that’s
- 4:00 | already there and turn it into an opt-in
- 4:04 | page. And this is the opt-in page. This
- 4:06 | is the kind of thing that you would come
- 4:08 | up with. And you say free video, the
- 4:11 | army’s forgotten food miracle, and 126
- 4:14 | super foods that you can store without
- 4:15 | refrigeration for years. And you’ve got
- 4:19 | the opt-in box and the the button. All
- 4:21 | right. So, it’s very simple. All all
- 4:24 | we’re doing is we’re we’re using the the
- 4:27 | title on the sales page and we’re just
- 4:30 | transferring that to the to the opt-in
- 4:34 | page. And you might have to tweak it a
- 4:36 | little bit, but uh using your common
- 4:38 | sense if it doesn’t uh if it doesn’t fit
- 4:41 | precisely, but that’s essentially what
- 4:43 | we’re doing. We’re we’re using the sales
- 4:45 | page and the the the the information
- 4:47 | that covered on the sales page and using
- 4:50 | that to peak interest and and get the
- 4:53 | the person to opt in on the opt-in page.
- 4:56 | So, why does this work so well? Okay.
- 4:59 | So, why does this work? Well, first of
- 5:01 | all, as I mentioned already, it’s super
- 5:03 | congruent. So, the uh you know,
- 5:06 | congruence is is something that’s very
- 5:07 | important in marketing. uh our ad needs
- 5:10 | to be congruent with our um with our our
- 5:14 | landing page. Our opt-in page, our
- 5:15 | opt-in page should be congruent with our
- 5:18 | sales page and and so on. Our our
- 5:20 | message needs to be um consistent
- 5:23 | throughout the the sales process and
- 5:26 | that makes that that’s always going to
- 5:29 | give you better conversions if if you
- 5:31 | have congruence throughout your funnel.
- 5:33 | Okay. So, and this is super congruent.
- 5:35 | So, uh, for example, if we if we were
- 5:38 | had mentioned, uh, you know, what’s the
- 5:41 | number one business to start online and
- 5:44 | we then sent them to a page that that
- 5:46 | showed them about, uh, you know,
- 5:49 | superfoods for survival, then that is
- 5:52 | not congruent. So, you’re not going to
- 5:54 | make any sales. But this is, you know,
- 5:56 | if you if you do it as as I’ve as I’ve
- 5:59 | described, then it’s going to be super
- 6:01 | congruent and you’re going to get better
- 6:03 | better sales. Okay? So secondly, there
- 6:06 | are no distractions. So in the normal
- 6:09 | case of a lead magnet, you’re going to
- 6:11 | have people uh going to their because
- 6:14 | normally you’d send a lead magnet. You’d
- 6:16 | send a link to that lead magnet in your
- 6:18 | welcome email. They’re going to be going
- 6:20 | to their inbox to to look for the the
- 6:22 | lead magnet. It might not be there. They
- 6:24 | might have to search in their spam
- 6:25 | folder and so on. um when they could be
- 6:30 | and they should be looking at your at
- 6:32 | the sales page that you’re presenting to
- 6:33 | them after they opt in so there’s no
- 6:35 | distractions. Uh the next reason is that
- 6:38 | it’s it’s a proven headline. So the the
- 6:41 | headline on the sales page is the thing
- 6:44 | that gets people’s attention to read the
- 6:47 | sales letter or watch the sales video on
- 6:49 | the sales page to result in a sale.
- 6:54 | And normally the the the seller uh you
- 6:58 | know the product owner will have tested
- 6:59 | that headline no doubt and they will be
- 7:02 | using a a headline that is successful
- 7:05 | and that is successful in generating
- 7:06 | sales. So it it’s it’s a it’s an
- 7:10 | effective headline already. So why not
- 7:13 | use that headline to your advantage on
- 7:16 | your opt-in page as well? And uh so by
- 7:18 | and by doing so you’re you’re going to
- 7:20 | get something that that works well and
- 7:22 | will therefore uh also likely translate
- 7:26 | into higher optin rates as well. And um
- 7:31 | so next is uh it’s it’s direct response.
- 7:35 | Now direct response um it’s based on
- 7:38 | direct response marketing principles and
- 7:40 | direct response marketing is a strategy
- 7:42 | that practiced by greats like Gary
- 7:46 | Halbert, Dan Kennedy and so on aims to
- 7:49 | elicit an immediate and measurable
- 7:52 | response from potential customers by
- 7:55 | prompting them to take specific action
- 7:57 | in this case signing up to your email
- 7:58 | list and then hopefully buying. And
- 8:02 | that’s in contrast with traditional
- 8:04 | brand marketing which focuses on
- 8:06 | building awareness and long-term
- 8:08 | relationships. But of course, don’t
- 8:10 | worry, we will be building a
- 8:12 | relationship
- 8:14 | um too once they’re on our email list.
- 8:17 | But we want to offer something for sale
- 8:19 | right away so that we can liquidate some
- 8:21 | of our advertising costs up front. And
- 8:25 | all this in the end should result in in
- 8:30 | more buyers for our offer and more
- 8:32 | buyers on our list and less tire
- 8:35 | kickers. Okay. Now, in a moment, I’m
- 8:37 | going to talk about what’s the the best
- 8:39 | type of offer to use with the invisible
- 8:42 | lead magnet. But first, I want to tell
- 8:44 | you about that free gift. Now, if you’d
- 8:45 | like the exact playbook that I have used
- 8:48 | uh to literally force 100% of my clients
- 8:53 | on my new program to make their first
- 8:55 | affiliate commissions online, you can
- 8:57 | get it free and uh you’ll find that
- 9:00 | linked somewhere below this video. Okay,
- 9:02 | so now we’re going to talk about the
- 9:03 | type of offer that works best with uh
- 9:07 | with the invisible lead magnet. And uh
- 9:10 | so yeah uh the the offer that that we
- 9:12 | use is shown after people opt in.
- 9:15 | Obviously we’ve we’ve we’ve seen how
- 9:17 | that how that works. And um it’s it’s
- 9:20 | ideally going to be low ticket offer,
- 9:21 | right? You can’t hit uh people that
- 9:24 | you’ve you’ve only just met essentially
- 9:27 | uh with a high ticket offer or even a
- 9:29 | mid-t offer um just after the the opt-in
- 9:33 | because they don’t know you yet. They
- 9:34 | don’t trust you. You know, the trust
- 9:36 | level is is low. They might trust you a
- 9:38 | bit, but it’s not going to be much. They
- 9:40 | don’t know who you are. So, they the
- 9:42 | trust level is low. And obviously to buy
- 9:44 | um to buy from someone, they need to
- 9:47 | know, like, and trust you, right? And
- 9:49 | that’s something that that builds as we
- 9:51 | have them on our email list and and over
- 9:53 | time, right? As we connect with them and
- 9:55 | build a relationship via email. But to
- 9:59 | begin with, they don’t know you. They
- 10:01 | don’t they’re not able to like you
- 10:03 | because they don’t know you and and
- 10:04 | therefore the trust level is low. So,
- 10:07 | uh, for that reason, we’re going to the
- 10:08 | best thing to do is, uh, present a low
- 10:11 | ticket offer. Okay? And by low ticket, I
- 10:14 | mean something under $100 for sure.
- 10:18 | Probably, uh, best under uh, under $50.
- 10:23 | Um, something maybe 17 uh, 27 or or
- 10:27 | below is, uh, generally works best.
- 10:31 | And that means that someone who who
- 10:34 | doesn’t know you yet is it it is okay uh
- 10:38 | or some of them will be okay with taking
- 10:40 | a gamble on um on making a purchase. And
- 10:45 | then number three, it should have a deep
- 10:47 | funnel or somewhat of a deep funnel
- 10:50 | anyway. And by that I mean that after
- 10:53 | the after the initial front-end offer,
- 10:57 | they should be presented with an
- 10:59 | opportunity or opportunities to to buy
- 11:01 | upgrades to that offer. So you’ve
- 11:03 | probably done this yourself. you’ve
- 11:05 | you’ve made a a purchase and sometimes
- 11:07 | at checkout you you’ll be presented with
- 11:09 | bump offers, what they call bump offers,
- 11:11 | and those are little like add-ons like
- 11:12 | do you want fries with that kind of
- 11:14 | thing. Uh little add-ons that you can
- 11:16 | get at checkout and um uh those increase
- 11:21 | the the average order value, which is
- 11:24 | something that you you want to be able
- 11:26 | to do to recoup your ad costs if you’re
- 11:28 | using paid advertising.
- 11:30 | And so there should be ideally one or
- 11:33 | two or maybe three bump offers that
- 11:36 | people can can uh purchase. And then
- 11:40 | after they check out they they will be
- 11:42 | presented ideally with one or two or
- 11:44 | maybe three upsells afterwards. Maybe
- 11:47 | something uh $47, $97, maybe $200 that
- 11:52 | increase the amount of value that they
- 11:53 | can get from from this offer. and um and
- 11:58 | obviously increase your average order
- 12:00 | value or your average cart value. And
- 12:03 | obviously, and this should go without
- 12:05 | saying saying the offer should be
- 12:06 | non-scammy.
- 12:08 | You know, there’s plenty of scam type
- 12:10 | offers out there,
- 12:12 | but uh which which no doubt sell really
- 12:15 | well and give you great revenue. But you
- 12:19 | you’re obviously if you’re scamming
- 12:21 | people and uh presenting them scammy
- 12:23 | offers, then the trust level is never
- 12:25 | going to get past that initial low level
- 12:30 | and people will end up not trusting you
- 12:32 | and leaving your list. And that’s not
- 12:33 | what we want. So, we want to uh endeavor
- 12:36 | to find uh quality offers to present to
- 12:39 | our prospects and the people on our
- 12:41 | list. Okay. So, thank you so much for
- 12:44 | watching this video about the best lead
- 12:45 | magnet for affiliate marketing. I hope
- 12:47 | you enjoyed it. If you liked it and
- 12:49 | would like me to make more like this,
- 12:50 | then uh please comment more below in the
- 12:53 | comments. And don’t forget to like and
- 12:55 | subscribe to be notified about future
- 12:57 | videos. So, see you next time. Go boys.
