I’ve been getting an insane amount of questions lately from clients – actually, marketers in general – about SEO priorities in the wake of the big leak and the launch of AI... Read more »
The digital age has revolutionised how brands connect with consumers, fundamentally altering the landscape of marketing and advertising. In this new era, content creators and influencers have emerged as pivotal players, reshaping... Read more »
Authored by Rajat Abbi, CMO and VP-Global Marketing, Schneider Electric, Greater India A brand’s ability to quickly adapt to unforeseen changes, devise new strategies, and ensure positive reception with potential customers epitomizes... Read more »
In this episode of The Speed of Culture, host Matt Britton interviews Vineet Mehra, chief marketing officer at financial technology firm Chime. Mehra shares insights on his transition from traditional CPG companies... Read more »
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! The era of micro-targeting B2B decision-makers with narrow targeting attributes is over.... Read more »
By Aman Gupta Evolving digital technologies driven by the internet have transformed consumer habits and behaviour, globally. The emergence of the digital era has also created multiple marketing opportunities as well as... Read more »
“FOMO”, or the Fear of Missing Out, is the currency valued by all social media platforms – each eager to encourage users to compare their lives with those of others. This has... Read more »
There’s a lot of concern amongst website builders about the impact AI will have on web traffic. And it’s not just AI that web developers have to worry about. Google is phasing... Read more »
Electronic word-of-mouth marketing has become a strong medium of marketing in most of the industries. It has been observed that people trust this marketing method more than celebrity endorsements as it seems... Read more »