Study: TikTok athletic videos could be marketing scheme

Study: TikTok athletic videos could be marketing scheme

Popular videos encouraging use of the products for aesthetic or athletic gain are being posted by influencers who often downplay the risks associated with them. NEW YORK — TikTok has become a... Read more »

How Tokyo Olympics Changed Marketing Strategies for Athletic Brands – Footwear News

After final 12 months’s cancellation, the Tokyo Olympics will lastly begin in lower than two weeks, bringing collectively opponents from throughout the globe for a celebration of sport. However, COVID-19 continues to... Read more »

Tracking early deals, potential stars, the weird, interesting, quirky, and more – The Athletic

Collegiate athletes are actually capable of monetize their names, pictures and likeness with out compromising their eligibility as of a July 1 interim NIL coverage enacted by the NCAA. The interim coverage... Read more »