ANVIO VR’s CMO Shares Proven Marketing Strategies for VR Entertainment

ANVIO VR’s CMO Shares Proven Marketing Strategies for VR Entertainment

ANVIO VR Hollywood Viral EGC examples from ANVIO’s TikTok account ANVIO VR Arena Explore ANVIO VR’s unique approach to marketing in the LBE VR sector, highlighting the power of Employee-Generated Content and... Read more »
A conversation between a CMO and a CEO, Marketing & Advertising News, ET BrandEquity

A conversation between a CMO and a CEO, Marketing & Advertising News, ET BrandEquity

Sudhir Sitapati and Sanjiv MehtaSudhir Sitapati calls Sanjiv Mehta a born marketer. And Mehta calls Sitapati a marketing immigrant.Coming from a CA background and getting into finance, Mehta mentioned that he was... Read more »
Starkey’s CMO Receives Award by Twin Cities Business Magazine

Starkey’s CMO Receives Award by Twin Cities Business Magazine

Summary: Starkey’s Chief Marketing Officer Karen Spaeth has been recognized for her leadership and contributions to marketing, particularly in driving the success of Starkey’s Genesis AI product. Takeaways: Karen Spaeth’s marketing strategies... Read more »
FNP names Avi Kumar as CMO for strategic growth

FNP names Avi Kumar as CMO for strategic growth

FNP (FernsNPetals), India’s most preferred gifting brand, has appointed Avi Kumar as its Chief Marketing Officer (CMO). In his new role, Avi Kumar will expand and strengthen FNP’s market presence in the... Read more »
MQLs to Revenue: Reframing B2B CMO Metrics for Growth

MQLs to Revenue: Reframing B2B CMO Metrics for Growth

Saima Rashid, SVP of marketing and revenue analytics at 6sense, examines B2B CMOs’ transition from traditional metrics to aligning marketing with business goals for improved growth and profitability. B2B CMOs are at... Read more »
Cognizant’s CMO discusses transformative power of generative AI in marketing strategies

Cognizant’s CMO discusses transformative power of generative AI in marketing strategies

One of the world’s largest and leading technology companies Cognizant, dialed up its marketing initiatives as technology’s role in powering transformation of businesses and brands becomes increasingly apparent.Cognizant’s Global Chief Marketing Officer,... Read more »
Tackling the CMO dilemma: Strategic solutions in brand marketing

Tackling the CMO dilemma: Strategic solutions in brand marketing

Mumbai: Facing the multifaceted challenges in brand marketing is a central dilemma for today’s chief marketing officers (CMOs). As a co-founder of NeoNiche, I’ve encountered these challenges firsthand and have identified key... Read more »
Rapidly expanding commercial real estate company calls for newly created, Atlanta-based CMO position

Rapidly expanding commercial real estate company calls for newly created, Atlanta-based CMO position

“The creation of the CMO position and anchoring it in the Capitol of the South underscores the investment that Franklin Street is putting into the Atlanta market and beyond.” – Andrew Wright,... Read more »
The CMO’s MO: Today’s CMO must be both a data scientist and a storyteller – Pooja Baid | Marketing

The CMO’s MO: Today’s CMO must be both a data scientist and a storyteller – Pooja Baid | Marketing

The CMO’s MO: 9 questions with dynamic marketing leaders, insights and personalities revealed.  Want to be featured?   The CMO’s MO (modus operandi), spotlights some of India’s top CMOs and gives the... Read more »
MarTech Interview with Isabelle Guis, Global CMO & CEO of North America at Brevo

MarTech Interview with Isabelle Guis, Global CMO & CEO of North America at Brevo

Isabelle, congratulations on your new role as CEO of North America and global CMO at Brevo. Can you share a bit about your background in marketing and how it has prepared you... Read more »