Marketers or agencies, we are all serving consumers. Let’s not forget that: Kartik Sharma

Marketers or agencies, we are all serving consumers. Let’s not forget that: Kartik Sharma

At the e4m Confluence, Kartik Sharma, Group CEO – Omnicom Media Group, India, spoke to the audience about the changing tides in the marketing industry, the trends we can see and how... Read more »
Health-Conscious Consumers Fuel Demand for Sustainable Liquid Packaging Cartons in a $12.1 Billion Market

Health-Conscious Consumers Fuel Demand for Sustainable Liquid Packaging Cartons in a $12.1 Billion Market

DUBLIN, Sept. 8, 2023 /PRNewswire/ — The “Liquid Packaging Cartons Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028” report has been added to  ResearchAndMarkets.com’s offering.Research and Markets LogoThe global liquid... Read more »
Global Fintech Klarna Reports Steady Growth In Canada, With 640k Active Consumers, 2M Orders Processed

Global Fintech Klarna Reports Steady Growth In Canada, With 640k Active Consumers, 2M Orders Processed

Klarna, the AI powered global payments network and shopping destination, announced its continued momentum in Canada. Since launching in the market in February 2022 less than 18 months ago, Klarna claims it... Read more »
Social media marketing most effective when it prompts consumers to start posting | News | Notre Dame News

Social media marketing most effective when it prompts consumers to start posting | News | Notre Dame News

Social media is a critical marketing tool to help raise awareness when firms launch new products. The platforms can help inform consumers about product characteristics and benefits relative to competitors’ products. New... Read more »
How are consumers and agencies changing in Saudi Arabia?

How are consumers and agencies changing in Saudi Arabia?

Image Credit:Speakol Saudi consumers have embraced digital technologies at a rapid pace. With widespread smartphone usage and improved internet connectivity, online shopping, mobile banking and digital payment methods have gained popularity. E-commerce... Read more »
Revolutionary Nonprofit E-commerce Partnerships Empower Consumers to Earn Big from Home While Making a Social Impact

Revolutionary Nonprofit E-commerce Partnerships Empower Consumers to Earn Big from Home While Making a Social Impact

Waterloonomics Fostering Collaboration In Commerce Waterloonomics We Are Here To Help Call Now 616-344-4051 ext 101 Waterloonomics We Are Here To Help Call Now 616-344-4051 ext 101 Nonprofits and E-Commerce Unite to... Read more »
How brands can predict their consumers’ next move

How brands can predict their consumers’ next move

Companies are constantly looking for answers to questions like “who are my buyers, and what are they looking for at a particular time,” and “how are they interacting with my brand?” And... Read more »
Nearly Half of Consumers are More Likely to Make a Purchase Based on Personalized Communications Compared to a Super Bowl Ad

Nearly Half of Consumers are More Likely to Make a Purchase Based on Personalized Communications Compared to a Super Bowl Ad

Mitto survey finds spending $7 million on a Super Bowl ad may increase overall brand awareness, but is less likely to elicit a response from a consumer; Super Bowl ads resonate better... Read more »
Black Friday Weekend Sees 20% Year-Over-Year Increase in Consumers Using Rewards Programs to Shop

Black Friday Weekend Sees 20% Year-Over-Year Increase in Consumers Using Rewards Programs to Shop

BOSTON–(BUSINESS WIRE)–New knowledge from Valuedynamx, a number one international supplier of curated, data-driven omnichannel buy rewards, reveals there was practically a 20% year-over-year enhance in the variety of shoppers globally utilizing buyer... Read more »
Social Media Marketing: Changing the way beauty brands and consumers think

Social Media Marketing: Changing the way beauty brands and consumers think

In 2022, whenever you hear a few new model in the market, you simply don’t Google it, you look it up on Instagram. That’s how outstanding social media has turn out to... Read more »