The rapid growth of the luxury goods market in China in recent years has slowed appreciably as sales plateau among the wealthy in tier-one cities, like Beijing and Shanghai – yet it... Read more »
SAN FRANCISCO , June 17, 2024 /PRNewswire/ — Captiv8, the #1 influencer marketing platform for enterprise brands, is excited to announce the launch of Branded Storefronts, the latest offering across its lower funnel... Read more »
Digitect’s Faisal Ali Aleisawi shares how increasingly digital-savvy consumers are changing client demands in Campaign Middle East’s Industry Snapshot. HOW HAVE SAUDI CONSUMERS CHANGED IN RECENT YEARS? In recent years, Saudi consumers... Read more »
Pizza franchises operate in a crowded, competitive marketplace. Competition for new customers is fierce, as is keeping existing customers. To meet this challenge, Carol DeNembo, CMO at Mountain Mike’s Pizza, introduced several... Read more »
Eggland’s Best is using Autonomous Sensory Meridian Response (ASMR) to market to younger generations and gain trust with new egg consumers.ASMR is a sensory phenomenon that occurs in response to audio stimuli,... Read more »
At the e4m Confluence, Kartik Sharma, Group CEO – Omnicom Media Group, India, spoke to the audience about the changing tides in the marketing industry, the trends we can see and how... Read more »
DUBLIN, Sept. 8, 2023 /PRNewswire/ — The “Liquid Packaging Cartons Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028” report has been added to ResearchAndMarkets.com’s offering.Research and Markets LogoThe global liquid... Read more »
Klarna, the AI powered global payments network and shopping destination, announced its continued momentum in Canada. Since launching in the market in February 2022 less than 18 months ago, Klarna claims it... Read more »
Social media is a critical marketing tool to help raise awareness when firms launch new products. The platforms can help inform consumers about product characteristics and benefits relative to competitors’ products. New... Read more »
Image Credit:Speakol Saudi consumers have embraced digital technologies at a rapid pace. With widespread smartphone usage and improved internet connectivity, online shopping, mobile banking and digital payment methods have gained popularity. E-commerce... Read more »