At a critical juncture for digital marketing, a significant 97% of executives feel unprepared for Google’s plan to phase out third-party cookies. Additionally, 86% believe their current personalisation capabilities are inadequate, according... Read more »
Google has delayed the deprecation of third party cookies to an undisclosed time in 2025. In a statement published to The Privacy Sandbox, Google announced: “We remain committed to engaging closely with... Read more »
The winds of change are blowing through the digital marketing landscape, and affiliate marketing is no exception. The phasing out of third-party cookies by tech giants like Google is something we have... Read more »
Image used for representative purpose (iStock)Ratan Tata backed company Earnkaro is a website that offers users an opportunity to earn an income via affiliate marketing. With the third party cookie crumbling, Earnkaro... Read more »
Google advised advertisers to take urgent action by investing in AI as it addressed potential third-party cookie deprecation delays. The UK’s Competition and Markets Authority (CMA) warned the tech giant last month... Read more »
Google plans to phase out third-party cookies in Chrome completely by the third quarter of 2024. This follows a trial phase from January 4th, 2024, impacting 1% of users. Google is advising... Read more »
Klarna, a global Buy Now, Pay Later provider and shopping assistant, has introduced “Sign in with Klarna” to streamline the online shopping experience while granting consumers more control over their data. Available in... Read more »
With 2024 here, marketers need to prepare for a few big industry changes. The deprecation of third-party cookies and the death of the traditional customer journey will greatly impact marketing strategies, transforming... Read more »
We have a very special episode of the Affiliate Marketing Podcast for you this week. Last month, Lee-Ann sat down with Cellxpert Founder, Assaf Dor, to discuss the impact that third-party cookie... Read more »
In today’s digital world, one customer can have multiple identifiers. These identifiers track customer information, transactions, and interactions as they engage with a business through its web browser, mobile app, and in-store.... Read more »