SAN FRANCISCO , June 17, 2024 /PRNewswire/ — Captiv8, the #1 influencer marketing platform for enterprise brands, is excited to announce the launch of Branded Storefronts, the latest offering across its lower funnel... Read more »
“Creator is in their name. So let them create.” That was the advice Sophie Jamison, CEO of Lightning Media, shared at the recent EMARKETER Summit. Jamison warned against giving creators too much... Read more »
In an October YouTube video, lifestyle creator Shelby Church talks about quitting Airbnb. Two minutes into the video, an animation of two seltzer cans appears on screen with the text: “This video... Read more »
YouTube is ringing in springtime by revealing some budding new features for its shoppable videos. The latest updates to YouTube Shopping include themed Collections curated by creators and an Affiliate Hub filled with marketing opportunities. Shopping Collections... Read more »
Creators’ earnings are still on the rise, but the ways in which they make money are changing. New data from market-research firm eMarketer, Business Insider’s sister company, forecasts that creator revenue from social... Read more »
YouTube is betting on social shopping as it ramps up efforts to get creators to link to products below their videos.Last year, YouTube launched an affiliate-marketing program that the company had been... Read more »
Most marketing strategies require businesses to pay upfront for an advertising plan they hope will generate a return. Even cost-per-click advertising isn’t a sure thing: You might end up paying handsomely for... Read more »
Creators are eager to move beyond short-term, transactional deals and build enduring partnerships, says CreatorIQ’s research with Ipsos. Here are four ways brands can capitalize. We know that brands want to include creators... Read more »
/cloudfront-us-east-1.images.arcpublishing.com/pmn/3RVKX4WMJFEU5LOB3SUN5NEU3A.jpg "This Philly influencer’s virtual academy is helping BIPOC creators navigate pay discrimination")
Janesha Moore wants you to know she wasn’t an overnight success. The Philadelphia fashion influencer created content for nine years before hitting it big in 2023, when her Instagram followers jumped from... Read more »
Image via Linkedin, Janesha MooreJanesha Moore is the founder of The Strategic Influencer Academy to help close the gap between white and BIPOC creators. Janesha Moore, who has earned more than $100,000... Read more »