How SEOs Use Link Data In Google Search Console

How SEOs Use Link Data In Google Search Console

How do you use the link data within Google Search Console? That is what John Mueller of Google asked earlier this month, and he got a nice list of uses for the... Read more »
5 Types of Consumer Data to Strengthen Marketing Strategies

5 Types of Consumer Data to Strengthen Marketing Strategies

It can be tricky to navigate a constantly evolving marketing landscape. But, as new technologies emerge with claims to help both customers and businesses, marketers must not lose sight of their consumer’s... Read more »
What Data Science Can Do for Site Architectures

What Data Science Can Do for Site Architectures

The past decade has marked the shift of SEO from spreadsheet-driven, anecdotal best practices to a more data-driven approach, evidenced by the greater numbers of SEO pros learning Python. As Google’s updates... Read more »
Vericast and Snowflake Unite to Launch Innovative Data Products

Vericast and Snowflake Unite to Launch Innovative Data Products

Vericast, a leading marketing solutions provider, has entered into a strategic partnership with Snowflake, a prominent Data Cloud Company, to introduce an innovative suite of data products aiming to transform marketing strategies.... Read more »
The Convergence Of Data Science And AI

The Convergence Of Data Science And AI

data science in ai marketing and predictive analyticsgetty In marketing, the convergence of data science and artificial intelligence is not just a trend; it’s a revolution. This powerful synergy transforms how businesses... Read more »
PartnerMatrix integrates DeepCI’s analytical tools to enhance affiliate marketing data capabilities

PartnerMatrix integrates DeepCI’s analytical tools to enhance affiliate marketing data capabilities

EveryMatrix’s iGaming affiliate marketing tool PartnerMatrix has announced the integration of DeepCI’s analytical tools within its interface, enabling customers to instantly optimize and boost campaigns, operations and revenues.  According to the company, DeepCI technology... Read more »
PartnerMatrix revolutionises affiliate marketing data analysis with DeepCI integration – Marketing & affiliates

PartnerMatrix revolutionises affiliate marketing data analysis with DeepCI integration – Marketing & affiliates

PartnerMatrix has integrated DeepCI’s game-changing analytical tools within its interface enabling customers to instantly optimise and boost campaigns, operations and revenues. DeepCI technology will enable PartnerMatrix customers to source untapped opportunities by discovering new affiliates... Read more »
Data Analytics And Player Behavior — Insights For iGaming Business Strategy

Data Analytics And Player Behavior — Insights For iGaming Business Strategy

Step into the electrifying world of iGaming, where entertainment and data converge in a thrilling dance of strategy and insights. The iGaming industry, a powerhouse of virtual casinos, online betting, and gaming... Read more »
A Deep-Dive into Data Analytics

A Deep-Dive into Data Analytics

In the ever-evolving landscape of digital marketing, Artificial Intelligence (AI) has emerged as a game-changer. It is revolutionizing marketing strategies by providing advanced data analytics, personalized customer experiences, and predictive insights. As... Read more »
The Data Challenge | Why Bigger Isn’t Necessarily Better

The Data Challenge | Why Bigger Isn’t Necessarily Better

Words: Kevin Edwards, Founder and Director of the APMA We are delighted to launch our NEW Contributor Series, kicking off with this insightful article from Kevin Edwards, Founder and Director of the... Read more »