I first interviewed Sean McGinnis for this podcast in November 2020. He had just lately arrived at Kuru Footwear, a direct-to-consumer shoe producer, as chief advertising and marketing officer, with large plans... Read more »
The ever-shifting social media panorama has by no means been straightforward to navigate for footwear executives, however the previous 12 months has been doozy, marked by the fast rise of video platforms... Read more »
The 2021 Olympics are nearly right here. After being postponed for a yr due to the COVID-19 pandemic, this summer time’s video games will happen in Tokyo from July 23 till Aug.... Read more »
After final 12 months’s cancellation, the Tokyo Olympics will lastly begin in lower than two weeks, bringing collectively opponents from throughout the globe for a celebration of sport. However, COVID-19 continues to... Read more »
When it involves sustainability advertising, phrases like “eco-friendly” and “recycled” resonate, however “vegan” might be too obscure for customers who wish to know particulars in regards to the product they’re shopping for.... Read more »