We are all aware by now that digital marketing has become an indispensable part of modern business operations. In fact, as of April 2024, there were 5.44 billion internet users worldwide, accounting... Read more »
Social media has revolutionized the ways in which brands target and market to consumers and the value of successful social media pages has become increasingly recognized, resulting in disputes over the ownership... Read more »
As the affiliate marketing channel continues to increase in size, one trend that has been gaining significant traction is the growing importance of “social proof.” Social proof refers to the psychological phenomenon... Read more »
Malte Kramer, CEO of Luxury Presence, partnered with Sell It Like Serhant to publish the 2023 State of Real Estate Marketing Report, analyzing the current behavior of 1,000-plus luxury agents. Regarding Luxury... Read more »
John Mueller, a renowned Webmaster Trends Analyst at Google, has recently discussed the crucial role of desktop Search Engine Optimization (SEO) in Google’s evolving digital landscape. Despite Google’s shift towards mobile-first indexing,... Read more »
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Global marketers are gearing up for a challenging international landscape in 2024. The economic scene is uncertain with inflation, rising living costs and conflicts in various regions, making it a year where... Read more »
Over the weekend, thousands of alleged Google Search API documents were leaked. The highly technical documents purport to cover Google’s over 14,000 ranking factors, how link value and click behavior are evaluated,... Read more »
Key Takeaways: Social media fosters global connectivity by bridging communication gaps across demographics and professions. Strategic social media usage yields success through direct audience engagement and targeted content creation. Businesses benefit from... Read more »
This year’s “The Digital 2024: Global Overview Report” is out, which is a collaborative effort of the good folks over at We are Social and Meltwater. It is a 561 pages long... Read more »
According to new research from KAWO, based on a survey of 50 international B2B multinational corporations in China across 20 different industries, social media stood out as the top marketing channel amongst... Read more »